Jim Squires’ Post

View profile for Jim Squires, graphic

Helping clients spread the good word

With two shifts in strategy, Meta completely changed the game for #VR today. 1. They're opening up their Quest OS (now dubbed "Meta Horizon OS") to third-party headset makers. This is a huge move that lessens their need to invest in hardware while opening up the market for endless innovation from others. It's the difference between selling a Mac and selling Windows. 2. They're retiring #AppLab (eventually) and walking away from the curated content approach, instead merely asking "does it meet our requirements?" On the one hand, this approach is largely responsible for the wider game industry's current death throes; the "anything goes" race to the bottom on Steam that's too much noise, not enough signal, and creates consumers that wait for the quick and inevitable price cut. On the other hand, one of the biggest things holding VR back from mass adoption is the lack of killer content. I don't think this is the solution (I'd expect more shovelware than gems to result), but I do think loosening restrictions is going to be a boon for getting good developers on board. The previous system was more or less "invest in a game, make it, and then we'll let you know if you're allowed to sell it" and that's not a sustainable model either. So yeah -- big day!

  • No alternative text description for this image

Not sure I agree... But we'll see.

To view or add a comment, sign in

Explore topics