Finally, some love for one of the metrics the savviest social leaders I know value above all others!! Social peeps, what do you think? Are you excited about having share counts public?
This is huge. Thanks for sharing! I always put shares as a top KPI but finding the number out was always problematic because there was never context about how others stack up.
I noticed this the other day and thought to myself, "hm, weird flex." As a marketer, we're looking at shares religiously as it's a wildly important intent/vibe-check metric... If they will now release this data to third-party platforms, it's a great move. Otherwise, just another weird flex from IG.
I don't hate this feature! It's just as important as views and likes. I'm actually surprised it took Instagram so long...
Ah this is actually interesting. Indeed shares is a valuable metric
All about the shares and saves 🙌
I don't know if I feel it's necessary (I'm truly on the fence!), but seeing how certain content performs relative to our own and others in the same space will be interesting. At the moment, I'm more interested in seeing what I can learn by analyzing which of my posts are getting the most shares.
I wonder if people will want to turn this feature off…similar to what they did to “like” counts.
Dark social getting a little brighter!
Jen Winston the time-ergy
Brand Media & Social | Senior Marketing Manager with 8+ years of experience driving global brand and social media growth
6moI wonder if saves will be next?👀 (my other favorite metric)