Our VP of Commerce Media, Eric Brackmann, recently spoke with eMarketer’s Sarah Marzano to break down the state of non-endemic advertising and discuss the challenges and opportunities as the retail media landscape shifts. The fast growth of commerce media will drive more opportunities for non-endemic advertising. As players outside of retail, like travel and financial services, increasingly leverage their first-party data to launch commerce networks of their own, non-endemic advertisers are a natural fit. Read more ⬇️ link in comments ⬇️ #retailmedia #commercemedia
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Senior Business & Management Leader, Startup advisor,Angel Investor, Interested in Consumer,Technology and Media, business models and People. Forbes India’s top 100 People Managers. Past President of The Advertising Club
“As decisions regarding ad budgets become increasingly critical, it is imperative to update our data to reflect the current landscape accurately. Since marketers and advertisers are looking at razor sharp precision in allocating their budgets it is important to ensure that there is no wastage and efficiency in marketing spend is maximised,” my thoughts on marketing metrics today Tasmayee Laha Roy Storyboard18 https://lnkd.in/dCbh59hW
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November is coming, so here we go... 🚀 It's time to dive into the dynamic world of political consumer behavior! 📈 Discover how political affiliations influence shopping habits, media consumption and more in Chris Wood's latest article on MarTech. With one-third of voters identifying as independent, understanding these nuances is crucial for effective marketing strategies. 🌟 Don't miss out on tapping into key voter clusters and optimizing ad spend. https://lnkd.in/eGyyx_AS #marketing #consumerbehavior #consumertrends #politicaladvertising #advertising #digitaladvertising
Political polarization reflected in voters' shopping, media habits | MarTech
martech.org
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🚀 Ready to smoke the competition out this 4/20? With TrafficJunky, tap into a digital network of over 141 million daily visitors and ignite your 4/20 campaign! 🌿 Gain actionable insights, high-quality traffic, and industry-leading optimization tools to outshine competitors. 🔎 Did you know 33% of Millennials & Gen Zs and 33% of women are cannabis users? With 79% of American counties boasting a dispensary, find out which countries you can advertise in and how to craft irresistible marketing promotions. 📊 Dive deeper into TrafficJunky's campaign-boosting tools in our latest blog post – click the link to learn more! 🔗https://lnkd.in/emCzviec #marketing #advertising #dsp #digitalmarketing #trafficjunky
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It's the time of year when people make resolutions and strive to be better with new goals for the year. 💪 But what can marketers learn from this information? After looking at the data, the top resolutions are getting fitter, healthier, losing weight and focusing on finances. 💸 Understanding the demographics of resolution-setters and the different types of resolutions presents a chance for marketers to develop tailored campaigns that align with their audience's distinct aspirations and challenges. Read more on this here: https://bit.ly/3tOKOxP #NewYearResolutions #Goals #MarketResearch #Marketing
New year, new focus: top resolutions for 2024 - and why it matters to marketers
thedrum.com
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Omnichannel Brand Strategist with expertise in digital brand marketing and integrated marketing communications
https://lnkd.in/dgtvYZpQ "It takes just 1.3 seconds for Gen Z to lose active attention for ads—less time than any other age group, according to a global study by Yahoo and OMD Worldwide" #digitalmarketing #digitaladvertising #genz #genzmarketing #genzworkforce
Guide to Gen Z: What matters to this generation and what it means for marketers
insiderintelligence.com
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🌟 Attention all marketers and advertisers! Interesting insights from YouGov that explore the ever evolving media landscape and ask three big questions that advertisers and marketers need to consider in 2024. Stay ahead of the game - read the full article here. #MarketingTrends #ConsumerBehaviour #DesignAgencyInsights
3 big questions (and recommendations) for advertisers and marketers in 2024
business.yougov.com
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In this week’s Digiday+ Research Briefing, we examine how #GenZ consumes the news, how agencies expect revenues and ad spending to rebound in 2024, and how #advertisers are sticking with #X at least through the #SuperBowl, as seen in recent data from Digiday+ Research.
Research Briefing: Gen Z gets breaking news first through social media like TikTok
digiday.com
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"I want to target X", but how? 42% of brand marketers actually know their audience's basic demographics according to a 2022 HubSpot survey. An interesting article featuring Forrester VP Principal Analyst, Jay Pattisall in Adweek on how media agencies are uncovering surprising data that transforms customers product strategy: How Media Agencies Find New Customers for Clients (adweek.com) #marketinginsights #datadrivenstrategy
Adweek
adweek.com
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Exciting news in the world of retail media! Off-site advertising, which involves placing ads outside a retail media network’s own properties, is becoming increasingly vital for shaping its future. According to a recent survey conducted by TripleLift and eMarketer, over two-thirds of advertisers see off-site campaigns as crucial to their retail media strategy. In fact, 55% of advertisers are planning to boost their off-site spending over the next year due to its strategic importance. If you're curious to learn more about the potential of off-site advertising in retail media strategy, check out their exclusive white paper titled “Why Off-Site Advertising Can Lead Retail Media’s Next Big Growth Phase.” It delves into optimizing off-site ad formats and identifies areas for potential growth. https://lnkd.in/dKcGkS7T #DigitalMarketing2024 #RetailMedia #DigitalAdvertising #EcommerceRevolution #Inhabitad #MarketingTrends #InnovateWithInhabitad #RetailInnovation #RetailMediaRevolution
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Great roundtable event hosted by LiveRamp & NewDigitalAge. Really interesting discussion between brands, publishers and data owners who all truly want have consumers at the heart of all digital marketing to drive the desired outcomes for advertisers. LiveRamp NewDigitalAge Experian #digitaladvertising #identity #measurement #adtech #marketingdata #actionableinsights
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Check out the report here: https://www.emarketer.com/content/non-endemic-advertising-explainer-2024