Koddi’s Post

Livestream shopping in Asia boomed during the pandemic and has been a strong commerce channel ever since. However, livestream commerce is yet to take off in other continents around the world, which begs the question; how much potential does livestream shopping have? And should retailers be investing into livestream shopping? Our Head of Consultancy, Tanya Peasgood, dives into livestream commerce in our latest blog here https://shorturl.at/dsER6

The attached research from ICSC regarding the Halo Effect between online and in-store retail is compelling. From my days working on the retail side, we always knew that it was critical to meet customers whenever/wherever/however they wanted to engage with us: e-commerce/delivery, pickup, and in-store. And if we weren't world class in one area, it would affect them all. This research provides strong evidence of the lift retailers see with a convenient brick & mortar, last-mile presence alongside an e-commerce platform. And it shows a sustainable demographic/generational trend favoring an in-store, "I want it now" experience. Brick & mortar retail has a bright future. Well done ICSC! Essential Growth Properties; #brickandmortar #retailrealestate #shoppingcenters #groceryretail https://lnkd.in/eFDjPKU3

“Livestream shopping isn’t just a trend; it’s a retail revolution.” Did you know we have the expertise to help brands and retailers looking to capitalise on the livestream shopping phenomenon? According to Coresight Research, social commerce has grown into a $512 billion market. If you’re keen to find out more about livestream shopping, this is an interesting read via PRWeek UK or why not contact our team for further insight?   https://lnkd.in/eHZCQEus #retail #livestreamshopping #socialcommerce #socialshopping #socialmediamarketing #livevideocontent #livestreaming

China’s 618 shopping festival this year recorded a total gross merchandise volume of over $111 billion according to third-party data provider Syntun. The festival also saw Apple host their first live shopping event which was watched by 1.3 million people. 👀 The show itself was pre-recorded, hosted by product experts and focused on product introductions. Apple have showed how brands can leverage live shopping and create a format that works for their brand. Though live shopping is not as common in the UK it is becoming more accessible for brands of any size to incorporate it in to their business. With Black Friday and dare I say Christmas fast approaching it’s something you might want to think about sooner rather than later. Have you thought about how you could use live shopping in your business? #ecommerce #liveshopping #socialcommerce

Fact: 1 in 4 consumers in the UK have participated in a livestream shopping event either once or several times, our survey found. 🛒 Find out how to set up a successful live commerce strategy here ➡️ https://bit.ly/3QIyOHa #liveshopping #ecommerce

Commerce is evolving. And Smile.io is evolving with it. From international expansion to a rise in POS channels, find out what trends we're seeing amongst our 100K+ merchants. What are the biggest commerce trends you're noticing in 2024? Let me know in the comments! -- #DTC #CommerceTrends #CommerceSuccess #CustomerLoyalty #LoyaltyPrograms

📲 Data from online retailers indicates that the rise in digital orders is more than simply a passing trend. Online shopping is here to stay; by 2027, it will account for 22.6% of all retail sales. To prevent getting outdated, consider how to sell goods online right now. 🌐 #TikTok #DigitalRevolution #CaalanoDigital #DigitalMarketing #SocialMediaAdvertising #SmallBusinessSuccess #PPC

Unlock the Power of Liveshopping 2.0! A consumer electronics retailer just hit a game-changing $10 million in sales from just 15 live shopping events and over 1 million customers tuned in. CEOs and CMOs it’s time to take notice. This the solution to grow your business in 2024. Join Liveshopping 2.0 now! #liveshopping #retail #Sprii #socialcommerce #ecommerce #commerce #livecommerce #videocommerce

66% of customers will enter a store and purchase if they have a coupon. Our mipoRetail solution enables retailers to send personal FOMO coupons to customers who are NEARBY their store(s), in REAL TIME. #retail #retailtech #retailinnovation #retailadvertising #proximitymarketing #retailmarketing