Quick Simple Marketing Tip!
When considering what kind of content you should be sharing with your current and prospective customers. Try a simple exercise.
1. Look over the content that your brand has created in the last quarter (or will be creating this quarter).
2. Compare that content to your brand values.
3. How do they line up?
Customers connect with a brand via their content. That is how a brand communicates who they are, what they believe, what is important to them, etc.
A brand built on values connects to its customers through those values and then impresses the hell out of them with kick-ass product(s).
If you are only sending "buy more" messages that is all your customers think you care about.
This is a foundation principle in Brand Building 101.
Which brands are you seeing that impress you in regards to this principle?