LiveRamp’s Post

Smart reporting from Ad Age 🤓: "Amazon launched a series of updates including Amazon Publisher Cloud, which could give [them] an edge in competing against rival internet companies, according to advertisers." As cookies deprecate and data becomes harder to share, “Amazon could see an opening to strengthen its business and work closer with publishers — Amazon's retail media data and insights into customers are powerful enticements."💡 ‘This is bringing the power of clean room technology to publishers, paired with Amazon audiences. And this is enabling publishers to now have the ability and insights to activate more interesting deals, so it's connecting them better with advertisers.’ - Kelly M., VP, Amazon 🌊 🌊 🌊 #datacleanrooms #dataprivacy #amazon

Amazon DSP Cross Channel Planner has been an absolute game changer in Retail Media planning. 👀 We know DSP is important thanks to Amazon Marketing Cloud and their ad overlap reports, and Brand Metrics helps us stack brands up against the category, but what we as advertisers lacked was the answer to the question "How much DSP?" My favorite question to always try to answer, "What should my budget be?" ⁉ Now we know! ✅ 2024 marketing budget planning just got a whole lot easier. #amazonadvertising #amazonmarketingcloud #retailmedia

How has Google transformed the advertising industry over the last quarter of a century? With Google celebrating its 25th anniversary yesterday, David Spencer Acceleration UK CTO, shared his thoughts with Mediashotz news on how Google has impacted the world of digital advertising. “Google has created an explosion of digital advertising potential for brands. Google Cloud, in particular, has proven to be a key technology for advertisers to navigate the shift to a privacy-centric digital landscape. “It allows marketers access to cookieless measurements and behavioural and conversion modelling to increase ROI with better data-driven decisions.” Check out the full article through the link in the comments below. #DigitalAdvertising #GoogleAnniversary #GoogleCloud #Advertisers

Excellent summary from Digiday highlighting Amazon Ads' latest developments with media companies announced earlier this week... In particular: “The newly unveiled features for Amazon Publisher Cloud include a number of opportunities for advertisers to directly access ad space with a host of household-name publishers, including a tie-up with Omnicom Media Group," and "integrations with third-party ID-providers beginning with LiveRamp..." Inspiring to innovate with publishers and partners in navigating a pivotal industry sea change... 🌊 🌊 🌊 Amazon Ads + Amazon Web Services (AWS) #DayOne ++ Chirabrata Michael Roman Angela Kelsey Lisa Sam Ben

NEW! 💥 #Tealium’s CDP now seamlessly connects with Amazon DSP and Amazon Marketing Cloud! The benefits: ✅The connection between Tealium and Amazon DSP allows for enhanced conversion optimization and reporting, both offline and online, in real-time. The integration also allows advertisers to better engage with first-party audiences via Amazon DSP advertising campaigns. ✅With Tealium integrated with AMC, advertisers can tap into more signals to improve the relevance of advertising engagements and measure more holistic marketing results, enabling a durable and consented conversion feedback loop. Explore more 📖 https://okt.to/urtevf. #MostTrustedCDP Amazon Ads

A worthwhile listen with my old manager. Data privacy, interoperability, and preserving trust will be even more important across all industries and uses cases. #UAE #APAC #Cloud #privacy

Is it the cloud computing sector? Is it the retail industry? Neither—it's advertising revenue! This evolving landscape not only highlights the significance of targeted advertising but also underscores the symbiotic relationship between content creators, advertisers, and consumers in the digital era.

𝗧𝗵𝗲 𝗮𝗱 𝗴𝗮𝗺𝗲 𝗷𝘂𝘀𝘁 𝗰𝗵𝗮𝗻𝗴𝗲𝗱, 𝗮𝗻𝗱 𝘆𝗼𝘂'𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘁𝗵𝗲 𝗹𝗲𝗮𝗱. But do you know how ? Amazon Marketing Cloud just dropped the High-Value Audience Solutions feature, and it's a game-changer. Why? You get access to people who are interested in your product/service with just a few clicks. No coding required. No headaches with data analysis. Just high-value people who are ready to become your customers. Amazon wants you to dominate, and it shows in this latest feature. Allocate that advertising budget, because this is the time to take a leap. The world is yours with AMC.

Nice article highlighting Amazon’s efforts to provide advertisers with more advertising supply options. A lot of what my teams work on are mentioned: including our focus on “deals”, our new Amazon Publisher Cloud, and our positive relationships with 3P publishers (Amazon Publisher Services/APS) and supply side platforms (SSPs). And nice coverage for Amazon’s DSP progress! #amazonads #amazonpublishercloud #aps #adsp #3psupply

Adam Solomon shares a great update about how adtech and the cloud are converging and gives PebblePost a shout-out (Adam played a key role in PebblePost's evolution as our former head of product). As discussed in this AdExchanger episode, "in a world where you are losing signals," we at PebblePost are and have been working with marketers to think towards the future on how to tap into their first-party data and our graph to identify those signals. Looking forward to hearing more from the Adam Solomon, aka "The Clean Room Guy"!