Marina Maher Communications (MMC)’s Post

We were so excited to bring on House Of Travel Christchurch City at the end of 2023 as a full strategy client! 🌟 One of the first things we looked at when getting them on board was assessing their current social media channels and creating their own recognisable look so they could stand out from both external and internal competition. We worked closely with the current House Of Travel franchise colours and fonts while also creating their own distinct assets! #marketingnz #digitalmarketingnz #businessnz #contentmarketingnz #videomarketingnz #SmallBusinessNZ #salesnz #mindsetmatters

Industry awards are everywhere... I say, sitting in the sunshine in the south of France 👀, but do they really matter? Beyond the glitz, they can boost morale, attract business, and validate hard work. Yet, with rising costs, is it time to demand more? Are awards just for show, or do they prove true success? With entries at Cannes Lions shifting towards effectiveness, it’s clear agencies seek proof that their strategies work. This year, entries into the Effectiveness category hit record highs. The shift towards effectiveness is not just a trend but a necessity. Agencies and brands are chasing proof of real impact, not just shiny trophies. I caught up with Laurent Simon, Susie Walker, Pablo González de la Peña, Brent Nelsen, Guy Melzack and Matthew Waksman who emphasise that awards should showcase how creativity drives tangible value for brands and society. Link to full article in the comments! #awards #advertising #canneslions #brands #creativity #effectiveness

Having let the train take the strain, Stuart Button, our Executive Creative Director, shares his first impressions of Cannes 2024: “Cannes is here again . . . as adland's hopefuls descend on southern #France for some much-needed vitamin D. “The commercialisation of this 70+ year old creative festival continues with more brands showing up than ever before. “Judging by the fringe event talks, AI is still top of the agenda - only this time, it's less: 'We're all doomed!' and more 'we're all going to be rich!'. “As well as AI and D&I, sports is sticking its hand in the air for some much-needed attention (Stagwell's awesome sports beach by Cheerful Twentyfirst is now double the size). “What with the #Euros and #Olympics coming to #France (although you wouldn't know it - it's pretty mute from what I've seen), they’re even parading the old torch thingy down La Croisette tomorrow. “The other topic that's still going strong, is that dirty word 'effectiveness'. The thing that all clients want and creatives struggle to care about. “With stuff like ‘advertising value chain’, ‘digital waste’ and ‘closed-loop attribution’ being thrown around . . . If I didn't know any better, I'd say marketeers were making up stuff just to sell more things. Sneaky little buggers. “Is it any wonder that advertising has only just dropped off the top spot of the UK's LEAST trusted industry for the first time in a decade. “According to Simon Stone, of LoopMe GM International: ‘There is no point in creating the next Guinness Surfer if fragmented viewing habits, skippable ads, and decreasing attention spans prevent it from being seen. Creative remains essential to branding, but only when supercharged with data-driven media placement.' “I mean, I'd love to write the next Guinness Surfer ad - effectiveness be damned! “But then, what's the point in doing what we're doing if absolutely no one cares? And, according to Mark Ritson, no one does. “Hey ho - off to my first event I go.” #cannes2024 #canneslions #events #festivalofcreativity

A whopping 82% of Cannes Lions International Festival of Creativity attendees feel that the festival has become more geared to tech companies than about creativity. "The overwhelming agreement that focus has shifted from creativity towards tech is, if not surprising, still a startling fact. I’d like to think creativity will always remain at the heart of the festival, and be the central tenant of what we do as a sector" - MullenLowe UK chief growth officer, Lucy Taylor. More insight's from MullenLoweUK's research here >>>https://lnkd.in/evcieU7r #advertising #creativity #marketing

I recently came across the Cannes Lions 2020 Content Agenda which covered 8 industry themes that were topical at the time. One that caught my eye was, “Let’s get back to brand”, a call to the industry to tone down its obsession with clicks and impressions, and get back to building long-term brand health. In a short clip, a question was raised asking, “Have we over invested in performance marketing and do we need to return to the core elements of brand building?”. Though this might have been a relevant question then, I hope this is not a question brands are asking themselves today. I have been privileged to work in two environments critical to this conversation; (1) creative agency, focusing on brand building, and now (2) performance marketing in management consulting, delivering on the kind of metrics marketeers can proudly take to the boardroom. I greatly value the contribution of both in creating long-term business success. The marketing function is a crucial pillar of any business, with a challenging mandate to create and boost brand awareness, establish a connection with customers, and drive brand engagement SO THAT businesses can acquire and retain customers IN ORDER TO drive profitability and achieve sustained business growth. So, it should never be a question of which is necessary (or more important). The question we should be asking is, 'how can businesses balance initiatives and financial resources across both brand building and performance marketing in order deliver value to their most important stakeholders (shareholders and brand members - their customers and employees)?' #brandbuilding #marketing #digitalmarketing #performancemarketing https://lnkd.in/d4EsbsvV

✨ Clean & Tidy Awards 2024 ✨ We are delighted to announce that we have now opened for entries and nominations for our 2024 Awards. Launched in 2023, the Clean & Tidy Awards fills a vital gap in the home and lifestyle sector, spotlighting products, services, brand and individuals regardless of their scale or budget. With a two-factor approach encompassing public voting and judging, every entrant gains exposure to a wide audience throughout the campaign, along with the chance to win prestigious awards. Supported by our growing community of partners and homemakers, we cannot wait to celebrate the deserving winners. Here are some ways to get involved: Submit an Entry: Showcase your achievements and gain recognition for your efforts – entries are open now and all Clean & Tidy Home Show partners can enter free of charge. Sponsor a Category: Align your brand with specific values such as "Contribution to the Community" or "Innovation of the Year" for increased exposure. Sponsor the Awards: Maximise visibility and demonstrate your commitment to functional living on a larger scale. Benefits of Participation: •   Recognition •   Visibility •   Networking •   Brand Alignment •   Marketing Opportunities •   Community Engagement Want to find out more? Head over to our Awards dedicated website - the link is in the comments!

#e4mRedCarpet Experiential Summit 2023: Watch full session on 'The pivotal role of experiential marketing in today's complex market environment.' by Manoj Adlakha, Founder & CEO, RedBeryl Lifestyle Services. #e4mRedCarpet #e4mSummit #ExperientialMarketing #ImmersiveExperience #Events #Brands #Agencies #Marketing #NewDelhi

What a YEAR - as always, we were blown away by some of the work that came out of Cannes Lions. But what did the winning campaigns have in common? What takeaways can you build into your upcoming campaigns? This year we saw some powerful work with a DEI heartland, particularly in the innovation category. It is, beyond doubt DEI is a key driver for creative excellence. When you look beyond the Glass Lion, you'll see the Grand Prix for Innovation, Brand Experience, Film and more were awarded to work where is DEI embedded in campaigns. For us, this goes beyond 'representation'. This is about DEI at the heart of business strategy - and it IS smashing the award season, hands down. In this 60-minute webinar with your Q&A, we'll explore several pieces of work that won in the 2023 Cannes season. The killer question is: which of these pieces of work will have long-lasting impact? Webinar: Did DEI Smash it at Cannes Lions 2023? When: Wednesday 19 July, 4pm - 5pm BST Cost: Free Book your (free) spot! https://lnkd.in/eGdxv_HP #CannesLions2023 #webinar #inlcusionROI #inlcusiveMarketing #DEIWins #creativeEquals #inclusiveCampaigns #DEI #diversity #inclusion #equity #CannesLions #inclusiveAdvertising #advertising #inlcusiveMarketing #marketing #awardWinningAdvertising #awardWinningMarketing ID: Red background, white text: "Did DEI Smash it at Cannes Lions 2023? Discover how DEI shapes award-winning work that leaves a legacy. FREE online webinar. When: Wed 19 July 4pm-5pm" The Creative Equals logo is top left, and there are three Gold Lion Awards, in Gold, Silver and Bronze.

🥅 How do 5,000 Scottish football fans react when they arrive at Kings Cross Station to find ex-England goalkeeper David Seaman ready for a 'beat-the-keeper' challenge? Well, you had to be there really. 🤔 How do experiential events build tangible brand connections❓ In our world, we take the barmy and the bizarre to the contemplative and cerebral and make it a reality. A great example of this was our work with Mischief and Greggs to deliver their ‘Rolls for Goals’ campaign during the Euros as part of a neat partnership with @Just Eat.  👉🏼https://lnkd.in/dZ2y_EhH The campaign was a huge success, with thousands of fans seeing the activations and hundreds of sausage rolls being dished out and devoured. This was highly effective creative PR at work. As the creative process can often be effervescent and whimsical, sometimes a gentle steer is required to ensure ideas remain in the realms of possibility and don’t cost the earth. The starting point for the idea is rarely the end state. Great experiential starts here, where the genesis of an idea is to physically bring a brand into people’s lives and build a connection. You can make that world fun, sad or every other emotion in between. But whether serious or light-hearted, the creative decides what connection and experience people will have, and what impression they’ll have with the brand. Long after the event has passed. #experiential #casestudy #experientialmarketing

"As consumers, we're inundated with more noise than ever before. And so, as a brand, a key way that we can stand out is through creativity—but it has to come through in a way that feels authentic to us and to our audience," shares Katie (Risch) McAdams on why creativity is vital for good business. Check out more via Ad Age by MediaLink.