Matt Swain’s Post

Saw a lot of comments saying that this targets Gen Z and it’s not the audience that buys a Porsche. So here’s my take ✨ There’s lots of ways you can look at this. 1. Yes, Gen Z is highly unlikely to purchase a brand new Porsche. 2. Aspiring them to purchase in the future is a possibility, but also highly unlikely. (I am one of those people 😭) 3. Brand Loyality. Porsche is seen as a “status” symbol. If I were an owner, I would LOVE it if Gen Z recognized my car from the millions of other cars on the road just because of a viral video. There’s nothing car people love more. Fuel my ego please ✨ 4. Brand Awareness and Brand Recall. If I were looking to purchase a new car or even consider a Porsche, and my 15 year old knew about the brand. I think I’d highly consider it. Word of mouth is very important, especially when it comes from a family member. (I have a 1 year old, he’ll know eventually) 5. Targeting Gen Z by mixing something silly with Crocs is genius. You can live under a rock and probably know about that funkly little shoe. Helps stop the scroll. 6. Retargeting. Because you watched the video, I can now target you as an audience. Helps with retargeting a specific audience. Most people that own a new Porsche are going to be in the older demographic. Which also means they’re more likely to have kids. Think of it as a 2 for 1. You stop the scroll because you get Gen Z’s attention span and you also get their parents that have the buying power. Also the Crocs were in Sports Mode 😂

Interesting post from one of the world's leading brands. A very nice and simple bit of CGI that wouldn't cost them the earth, which resulted in 3.2 mil voews, 505k likes and 3.8k saves in 24hrs. The current generation requires funny, engaging content and CGI is the perfect way to achieve this. Post below how you would market your product, process or business in a funny way and I'll tell you if it is achievable with CGI. #porsche #ticktock #genzmarketing #viral

I know we all don’t have the budget that Porsche has, but I still think there is something huge that business owners can learn from this type of content. Call me crazy, but not all Marketing needs to revolve around immediate lead generation or sales. Marketing is a journey and it takes time to get somebody to make a purchase and this is the perfect example. This is a long term initiative in my opinion. I obviously don’t work for Porsche so I don’t know the full strategy, but I can only imagine that their goal is longevity. Getting the younger generation interested in the brand, excited about the brand, connecting with the brand… 5-10 years from now when this younger audience is looking to buy the next electric vehicle, they’re thinking about Porsche, and not the other guy. I think it’s smart, as fleeting as it is.

Ads are becomming cool again. It's interesting how cyclical this is. Low effort product heavy advertising --> High effort product lean advertising And for some reason it's directly correlated with how cool a mullet is or how skinny your jeans are. When Mullets are cool and jeans are baggy, bring on the low effort advertising. When mullets are uncool and jeans are fitted we want try hard ads.

🌟 Turning the Mic to Your Audience: The Magic of UGC 🌟 Ever seen a brand transform overnight? Not with the old razzle-dazzle of ads, but through the voices of its tribe. Yes, the secret sauce: User-Generated Content (UGC). Imagine it: real people, not actors (no offense to cousin Joe's acting career), sharing their unfiltered joy over a product. It’s like watching someone find their soulmate in a sea of products. Authenticity? Check. Trust? Double-check. Take GoPro, for instance. They turned everyday adventurers into Spielberg-level directors, showcasing breathtaking moments from the angles of those who live them. Their message? “Your life, your lens.” But how do we get from quiet appreciation to a content carnival? Encouraging UGC is an art. Feature their stories, make hashtags your best friend, and remember, a little humor goes a long way in keeping the vibe alive. What about strategies? Keep it real, keep it you, but let them paint the picture. And across all platforms, ensure your brand's voice is like that friend who's always unmistakably themselves, no matter the crowd. #UserGeneratedContent #BrandTransformation #AuthenticityIsKey #CommunityBuilding

If you want to reach audiences 40 and younger, it's time to rethink the role of video in your marketing plan - and YouTube Shorts is a great place to start. AI Annabelle explains in this video. #YouTubeMarketing #VideoMarketing #Shorts #TikTok #Reels

How many creatives can boast that an ad they made racked up 16M views on YouTube? The Mayda Creative Co. and Nissan Motor Corporation can. Normally when brands try and jump on online cultural bandwagon, it tends to be really cringy. But these guys really did their homework with the #lowfibeats #youtube trend - and created something genuine that gets to the heart of the culture - it can be special. Just take a look at the ridiculously glowing comments on the video. 🎩 Hats off! Amazing work. #creativity #contentmarketing #automotivemarketing

Step into the vibrant realm of video marketing, where creativity thrives in every frame. From TikTok's excitement to cinematic brand journeys, it's the ultimate canvas for engagement. 🎥🌟 Crafting meaningful experiences is key, leaving an indelible mark on hearts and minds. 🎬 Join us in exploring the power of pixels, delving into strategies, trends, and impact in our latest blog “The Rise of Video Marketing”. 🚀 Link to the blog - https://lnkd.in/g37M_ttr #du #delhiuniversity #blog #videomarketing #blogpost #tiktokmarketing

If you want to reach audiences 40 and younger, it's time to rethink the role of video in your marketing plan - and YouTube Shorts is a great place to start. AI Annabelle explains in this video. #YouTubeMarketing #VideoMarketing #Shorts #TikTok #Reels

If you want to reach audiences 40 and younger, it's time to rethink the role of video in your marketing plan - and YouTube Shorts is a great place to start. AI Annabelle explains in this video. #YouTubeMarketing #VideoMarketing #Shorts #TikTok #Reels