Meijer’s Post

Diversity and inclusion are important in every industry! CPG is no different ✅ Investing in diversity and inclusion is not only the right thing to do; it is a smart business decision that sets the stage for long-term success and prosperity. Why the CPG industry should invest more in D&I? It gives a chance to: 🔹 Enhancing Market Reach and Appeal 🔹 Driving Innovation and Creativity 🔹 Improving Decision Making 🔹 Attracting Top Talent 🔹 Strengthening Brand Reputation There are even more benefits of developing D&I strategies into the CPG industry! If you want to read more about it click right here ⤵️ #CPG #diversity #inclusion

CPG needs more D&I 🙌 The Consumer Packaged Goods (CPG) industry plays a pivotal role in our daily lives, offering a wide range of products that cater to our basic needs and preferences. As the world continues to evolve, so do the expectations of consumers. Embracing diversity and inclusion is no longer a choice but a necessity for businesses across industries, and the CPG sector is no exception. ✅ By cultivating a diverse and inclusive workplace, CPG companies can tap into new markets, drive innovation, enhance decision-making processes, attract top talent, and strengthen their brand reputation. 2023 is the perfect time for major CPG companies, investors and retailers to make a greater commitment to increasing diversity and inclusion in the industry! Read more about it 👇 #CPG #diversity #inclusion

Every single one of these women is someone you should know. BRAVE COMMERCE Podcast #iwd2024 #iwd24

I recommend downloading the article and reading the story behind these powerful women leaders. So inspirational.

Although Women's History Month has come to a close, we proudly recognize the outstanding women who drive our supply chain success at Ulta Beauty! This week, we shine a spotlight on the incredible women leaders who exemplify our commitment to promoting from within and investing in talent, attraction, development and retention. From warehouse operations to strategic planning, these trailblazing women demonstrate excellence in every facet of their roles. Today, we want you to hear from Natalia Londono, Supply Chain Industrial Engineer Process Owner: What piece of advice has resonated with you the most? "A piece of advice that resonated with me the most is "It's a marathon, not a race" because it is about sustainable progress, and prioritizing actions and decisions that will have a bigger impact on that long term goal. It's also about embracing the journey, every experience, learning curve, and challenge that comes with that journey." What advice would you give to young women entering your field? "A piece of advice that I would give young women entering the engineering field is to embrace their skills and their strengths. Whether it is problem solving, analytical skills, leadership skills, focus on what makes you special and those unique capabilities that you have built not only in your professional life, but also in your personal one." #UltaBeauty #SupplyChain #WHM

Did you hear about how PepsiCo considered making Doritos for women and then how they went “Discritos” about it? My son loves Doritos… I mean, obsessed w it! He is 6 and super picky about what he eats… I mean really, really picky. So, when he finally asks for something, I turn from a lioness to a mama bear that runs with the Doritos… like in those slow-motion funny (and embarrassing 🙈) TV commercials! Oh gosh! 😅 A few days ago, after buying a few packs of the ‘US iconic taste’… he asked me where it originated from and what that word meant… so I went to read and found a very fascinating case study about it! In 2018, PepsiCo CEO Indra Nooyi sparked mass speculation and outrage by saying that the company was looking into a version of its Doritos chips that is friendlier to female snacking preferences. She was quoted..” [We ask:] 'Are there snacks for women that can be designed and packaged differently?' And yes, we are looking at it, and we're getting ready to launch a bunch of them soon. For women, low-crunch, the full taste profile, not have so much of the flavor stick on the fingers, and how can you put it in a purse?" In the aftermath, they denied it and explained it was all a misunderstanding… Stating: "The reporting on a specific Doritos product for female consumers is inaccurate. We already have Doritos for women–they're called Doritos, and they're enjoyed by millions of people every day." Personally, I did not like Doritos… until recently… I mean I did not like them until my son introduced them to me (and now I am literally barely stopping myself from opening a bag!)… I have to say, I am not sure whether it was due to my 'femininity'… or perhaps there is ‘something’ genuinely more into it. More research is needed. One thing is for sure, genders respond particularly negatively when marketers make generalizations about 'what women want' or 'what men want' and engage in outdated stereotypes about female/male behavior, attitudes, and preferences. This is a great example why targeting all does not work. I do get PepsiCo intention to reinvent, and think, and generate ideas. But “all” is a dangerous trap. And this is exactly what I am talking about in my video below. Do you agree? Dina PS Doritos originated in the US in 1964 at Disneyland in Southern California at a restaurant managed by Frito-Lay, now a subsidiary of PepsiCo (more details in comments). Enjoy!

The Wonder Women of MENA: Pizza Hut's Beverley D'Cruz, making history as the first female General Manager of Yum! Brands in The Middle East. Read the full feature below!

"Brands and businesses are now bigger socio-political players than ever before – and that evolution shows no signs of slowing down. Kantar MONITOR data 2023 finds that 65% of the U.S. population agrees “I believe businesses have a responsibility to make society fairer.” And yet, despite all the progress made and the consumer appetite for purposeful brands, our research shows that 63% of respondents say they’ve experienced discrimination in the last 12 months, 44% at a commercial location – which translates into a potential loss of $5.4 trillion. Kantar is launching the Brand Inclusion Index to help brands better understand how their DEI efforts influence how consumers consider the brand and how they influence buying decisions."

Excited to share the launch of Kantar’s Brand Inclusion Index – a first-of-its-kind report which gives a voice to people who tend to be under-represented or excluded by brands and provides clear guidelines as to how brands can close their inclusion gaps. To understand which brands U.S. respondents identified as best in DEI and what defines the gold standard for DEI efforts, download our booklet here: #DEI #PurposeDriven #Brand #BrandPurpose #Marketing #ConsumerBehavior https://lnkd.in/gG6bhUQt

There is strength in numbers…. And when we reach across the channels great things happen