Michael Kassan’s Post

I think this is one of the most interesting yet striking posts I’ve read about the future of the #mediaindustry and the #tvindustry As someone who’s spent the majority of my career in this industry, having the best years of my professional life in the various roles I’ve held, I’d recommend it to anyone who’s creative, who wants a fulfilling career in a dynamic industry, who’s a visionary. However, where to start? I remember when I was a recent graduate, thinking of big media companies, you think, there’s no point even applying, the bar is set so high. My own entry into the industry was via the most unorthodox routes, working for an agency based in Latin America. How does one get into the industry today? I really don’t know what advice I would give to someone looking to start a career here. For sure there are barriers to entry, and those need to be broken down, to empower people to believe they have a chance, because otherwise, we’ll have a brain-drain as the post says, so many professionals will retire in the near future, and who will replace them? I think it would be tragic if a person talented young prospect decides against joining the industry, and goes into another industry, not because they’re passionate about it, but they feel they have better career prospects. With all due respect, industries like fintech appeal so much to younger people over the media industry not because they seem more enjoyable, not because of the merits of the industry, but because of the perception of opportunity and career progression. If it was based on positivity of industry, young people would be joining media companies in greater numbers rather the fintechs. Something needs to be done about this. Initiatives like these in the post below are a good start, but we need to break down the barriers to allow young people to visualise themselves in the media, not just as fantasy, but a legitimate goal to aim for. #media #careersinmedia

"Madhive's point of view on local is that there is no such thing as national anymore. Everything needs to be focused on local with a sense of precision" shares our CMO, Jeff Fagel. Learn more in TVREV's latest Thought Leaders Circle here: https://hubs.li/Q02pw05x0

I first heard this from one of the most well known CEOs in Media & Broadcast a year ago at an invite only event, and he was deeply concerned I started thinking about it Looking into it Analysing it And its true The companies that exist in what I would call the commercial media sector at densely packed with talent above the age of 45 More technical roles see an even higher percentage of colleagues above the age of 50 to 55 At the other end of the spectrum the Creator Economy is booming. But these people work in entirely different ways to what the market conventionally recognises as the D2C market So just think, what’s the effect of this? Market transformation and polarisation. The markets that are seen as disruptive to the old guard are not disruptive to younger generations who are more familiar with how to create, edit, produce and distribute their material Which means the more well established direct to consumer brands start to struggle (which is precisely what we are seeing in the market) I’ve worked with Carrie Wootten to help her launch the Global Media & Entertainment Talent Manifesto. Through this initiative Carrie has led some ground breaking work and formally secured investment from forward thinking companies like Vizrt and Deluxe to elevate the focus on this topic I am also proud that Carrie chairs the Diversity and Education practice at the OTTRED2.0 global Consulting offering (https://lnkd.in/dxpwe333) From where I stand on a daily basis, speaking to literally hundreds of people at all levels in the streaming sector this challenge is painfully obvious. I’d love to know what you think about this Evan Shapīro and see whether this converges with the unconventional but refreshing light that you shine on what needs to be looked at for companies who want to get ahead of the curve #Streaming #OTT #D2C

In a captivating discussion from 1966, Marshall McLuhan foresaw the profound shift in our relationship with the media. He astutely noted the transformation from mere product obsession to a heightened concern for the consequences of media dissemination. McLuhan articulated how television, with its immersive nature, was reshaping societal attitudes and behaviors, fostering a more inward and thoughtful generation. He emphasized the need to comprehend these shifts to effectively navigate the evolving media landscape. Reflecting on McLuhan's insights, it's evident that our current digital age continues to amplify these dynamics. As professionals in media and communication, it's imperative to not only embrace innovation but also to critically evaluate its implications and empower others to do the same. #internetrevolution #digitalage #visionarythinking #humancentereddesign #techrevolution #linkedin

🌏 🤝 “We have to do it together. The #TV ecosystem is an ecosystem, and the only way that it can thrive is by working together and ensuring we are able to interoperate with data, analytics, and implementation.” – Larry Allen, Comcast Advertising Watch our full video with Campaign US to learn how buyers, sellers - and even #viewers - are coming together to break down siloes today: https://bit.ly/3Oxgz4w

Just as external partnerships can be important in today’s #media landscape, internal #collaboration may be equally fundamental. Among other relationships, the connection between #CMO and chief #revenue officer can be crucial.

Just as external partnerships can be important in today’s #media landscape, internal #collaboration may be equally fundamental. Among other relationships, the connection between #CMO and chief #revenue officer can be crucial.

Just as external partnerships can be important in today’s #media landscape, internal #collaboration may be equally fundamental. Among other relationships, the connection between #CMO and chief #revenue officer can be crucial.