Michael Kassan’s Post

Another unapologetic plug here from an extremely proud father….My son Adam’s film Lift premiers on Netflix today. Adam Kassan produced the heist comedy that stars my friend and partner Kevin Hart. Bonus that it’s airing on Netflix, also a client and partner. I’ll be streaming it tonight, hope you will too.

Thrilled to be back in Vegas for an inspiring and productive #CES2024.   Tomorrow, Jan 9, I’m honored to share the C Space Keynote stage with Snap Inc.’s Evan Spiegel and CNBC’s Julia Boorstin. We’ll be tackling the ever-important topic of building lasting brand value and growing businesses and products that people love. Right afterwards, I’ll continue the conversation with McDonald's’s Allegra Krishnan, Northwestern Mutual’s Lynn Teo and Autodesk’s Dara Treseder. Be sure to join us at 11 am, Mariposa Ballroom at the Aria. MediaLink is also back with our official CES Marketing Reinvented programming track. We’re bringing together the brightest minds in the industry to discuss the most pressing tech-centric issues impacting marketing – spanning AI, streaming, retail media, the creator economy and more. Catch us tomorrow, Jan 9 from 3-5 pm and Wed., Jan 10 from 10 am-12 pm in Joshua 9 at the Aria. Looking forward to seeing and reconnecting with many of you this week! #AllGood #MediaLinked https://lnkd.in/ge9PeRFg

Hamas is a terrorist organization whose stated mission is the extermination of Jews. The lack of condemnation from universities, companies and esteemed leaders on the horrific October 7 attack is incomprehensible. The global antisemitism that has risen to the surface is frightening and unacceptable.    As a graduate of the University of California, the world should listen to my partner Jay Sures. Wise words.   https://lnkd.in/eMq3r8PE  

Growth requires a common language between the CMO and CEO.   Excited to discuss the path to get there on the keynote stage at Advertising Week with Google’s Kristen O'Hara, Fiat & Stellantis' Olivier Francois and Forbes’ Seth Matlins. We’ll tackle how to deconstruct the barriers that prevent CEOs from looking beyond the bottom line, and CMOs from effectively leveraging their role in generating revenue. ­ If you're in New York next week, check out our session on Tuesday, 10/17 at 2:50pm on the Great Minds Stage: https://lnkd.in/dWaW5ZwV   Also, be sure to come by on Wednesday, 10/18 when MediaLink will debut The Marketer’s Forecast Report 2024 – our annual global study of 400+ marketing leaders – during United Talent Agency’s Entertainment Everywhere programming block at 3pm. https://lnkd.in/dA82jyad   #AWNewYork #TMF24 #AllGood #MediaLinked 

Excited to take the stage this year at #ForbesCMO Summit with Forbes Maggie McGrath and my good friends FCA Fiat Chrysler Automobiles Stellantis’ Olivier Francois and SeaWorld Parks & Entertainment’s Marisa Thalberg. We’ll be getting real about the elephants in every CMO’s room – the things that distract us from doing the good, meaningful, growth-focused work that marketers were born to do and offering our best advice for being the C-Suite’s MVPs. If you’re in Miami next Monday, make sure to catch our session at 2:40 pm. https://lnkd.in/gRyTs4Tr #AllGood #CMO

For the latest drop of my podcast, Good Company with Michael Kassan via iHeartMedia, I caught up with some special guests making waves across the media space.   First up was EBONY Media and JET’s Eden Bridgeman Sklenar, who talked to me about taking over the storied publications and how she’s transforming them for modern audiences. Then, I sat down with Lemonada Media ’s Jessica Cordova Kramer (she/her) and Stephanie Wittels Wachs. We talked family, overcoming hardship, and how bonding over their grief led them to help so many others through the power of podcasting. I came away completely inspired and hope you’ll feel the same. Take a listen. https://lnkd.in/gFyHBFjn #GoodCompany #AllGood #Podcast #MediaLinked 

Honored to share that I’ll be serving as Chair of the Board of Directors for Beyond Ordinary Events among a brilliant set of industry leaders, including new fellow board members Deborah Wahl and John Costello. When Christian Muche first approached me with his concept for POSSIBLE, I had a hunch he was going to build something unexpected, as he always does. The inaugural POSSIBLE delivered on that and more. I’m excited to help grow the momentum in 2024 and give marketing leaders a fresh forum for their boldest ideas. #AllGood https://lnkd.in/gSc_8RfS

Since 2020, holding companies and brands have committed millions of advertising dollars to Black and minority-owned media, but too many of those dollars remain in their accounts. There hasn’t been a lack of intention, but rather, a lack of inventory. The good news: that’s changing.   Several key players like Spotter, Group Black, The SpringHill Company, Direct Digital Holdings and My Code are working tirelessly to put capital directly into the hands of minority-owned media companies. Brands should take note, and I outlined some thoughts for how they can help lift the tide of minority-owned media in a piece for Adweek. Take a read here: https://lnkd.in/gZTBgdpJ #MediaLinked #AllGood #DEI #Media  

Honored to again be named to the annual “America’s Best Management Consulting Firms” list by Forbes for transforming the advertising, marketing, media, technology and entertainment industries. So proud of my extended family at United Talent Agency, who have been an incredible driver of our continued success as we’ve created our “home for the ambitious” – the only consulting firm operating in the best talent and entertainment company in the world. Read it here: https://lnkd.in/g-kE-XbK MediaLink #MediaLinked #AllGood #BestManagementConsultingFirms

Very proud of the important work our Marketing Transformation team has accomplished with Adobe. And congratulations to my friend Ann Lewnes on her retirement after an incredible 16-year run as CMO – what a legacy. #AllGood