NBCUniversal Telemundo Enterprises’ Post

RATINGS FOX News Channel finished August 2023 as cable television’s MOST-WATCHED network across both primetime and total day viewership and second in the 25-54 demo with total day behind ESPN, according to Nielsen. In total day, FNC delivered 1.2 million viewers. In primetime, FNC netted 1.9 million viewers. Month over month, FNC posted a 22% increase in total viewers and 54% in the 25-54 demo. Hallmark Channel was the #1 MOST-WATCHED entertainment cable network in Weekend Primetime throughout its “Summer Night” month-long stunt among Households, Women and Persons 18+, and Total Viewers, reaching 20 million Unduplicated Viewers throughout the month of August. [via Cynopsis, 8/31/23] #foxnews #ratings #hallmarkchannel #localadvertising #effectvinsights

Does it make sense for Paramount to only have one buyer? When you look at the pieces, there are far better individual acquierers that can unlock more of the value: - Nickelodeon: YouTube could acquire a huge library of tier 1 kid-safe content in an instant - MTV and Comedy Central: their library content is tailor-made for splicing into short bits for Tik Tok, Instagram, and YouTube. - VH1: shows like Behind the Music and Legends are tailor made for podcasts, so look at Spotify, Audible (Amazon), or Sirius - CBS: sports sport sports. Who's been making huge investment in sports? Apple and Amazon - SpongeBob: CocoMelon sold for over $3B. What could SpongeBob, as a monster in the licensing space, get in an individual sale? - Showtime: Makes much more sense within the HBO family but could see it also within Hulu (Disney) And on and on down the line. https://lnkd.in/g6cuvq5k

Annual Paramount+ plans (including the Showtime bundle) are 50% off - https://lnkd.in/g-pzEYhW - Save 50%: As of Aug. 21, you can lock in a year of Paramount+ Essential or Paramount+ with Showtime for half off their usual prices. For the Essential, you'll pay $29.99 instead of $59.99 (that's just $2.50 a month), and for the Showtime bundle, you'll $59.99 instead of $129.99 (at just $5 per month). Just make sure to use the code SPORTS at checkout. Opens in a new window Credit: Paramount Paramount+ annual plans Save 50% (up to $60 total) Get Deal With the amount of streaming services you have to choose from these days, it's not hard to sign up for a few of end up paying just as much (or more) than the cable they were supposed to replace.Which is why a good deal on said services — like this Paramount+ one — is definitely worth taking a second look at. As of Aug. 21, you can grab either a year subscription to Paramount+ Essential or Paramount+ with Showtime for half off their regular rates when you use the code SPORTS at checkout. Here's why Paramount's offer is especially enticing. For the Essential plan, you'll pay just $2.50 a month, which is less than half the price of the monthly Essential plan, and just $29.99 for the entire year. You'll have to watch some ads, but you'll get access to tons of shows and movies like the Yellowstone prequel 1923, live NFL games, and round-the-clock live news.For Paramount+ with Showtime, you'll pay just $5 a month (still less than the monthly Essential plan) and just $69.99 overall, for 12 months of everything you get with Essential, plus no ads except for live TV and on a select few shows, and access to Showtime's catalog, which includes standouts like Yellowjackets and Everything Everywhere All At Once.It's not too often we see more than one Paramount+ plan at a time get its price slashed in half, and even less often that you'll be able to lock in that price for a year. - ShipWr3ck - <div><img src="https://lnkd.in/gmgeU8m2" alt="collage of paramount+ show title cards"><p><strong>Save 50%: </strong>As of Aug. 21, you can lock in a year of <a href="https://lnkd.in/gj-V6Nzy" rel="nofollow sponsored noopener" title="(opens in a new window)" target

Big day full of announcements! Here’s the first….

The media shrink (c) It has been my hypothesis that every new medium pulled the most attractive audiences away from the traditional, which becomes the realm of less educated, less affluent, older and rural audiences. Not exactly what advertisers salivate for. The demise of smaller cable nets will not be missed by many and the ones at the top are just fighting to have lower declines than each other so they can retain advertisers a bit longer. But when you understand networks as just aggregates of programs and you see the same programs doing well on streaming the whole picture changes. It seems like empowered and discerning viewers will pick the few shows they like and reject the network bundling, which packages these same shows with a bunch of less savory ones to fill a schedule for advertisers, not viewers. Only a strong brand association between good shows and network name can entice viewers to sample more network content, but savvy streamers are keen on not letting that happen any time soon.

💔 It’s a pretty wet and gloomy #Valentines’ Day here in London, and if you forgive the sloppy segway, the UK entertainment market is also looking a bit loveless with multiple industry layoffs and an ad slump. While linear TV continues to limp on, the latest Barb Audiences data suggests that the UK is falling out of love with its #streaming platforms, showing a drop in UK households subscribing to one or multiple services despite high market penetration. And as Evan Shapīro mentioned last week, YouTube is also posing a larger threat, competing with both traditional TV & #SVOD platforms for audience affection – particularly among younger audiences. But it doesn’t have to be all doom and gloom. In a situation where every viewer counts, it’s super critical to understand #crossplatform audience preferences and make better data-driven decisions to stay ahead of the curve (nudge nudge, RealityMine Connect 😉) Pic related, my TV pick for Valentines' Day: Gordon Ramsey’s Kitchen Nightmares (available almost entirely on YouTube!) ❤️

Gen Z and millennials want original, diverse content from independent creators: Three-quarters (74%) of Gen Z and millennials prefer originals to remakes and three quarters (74%) are interested in seeing diversity and representation when they stream TV and movies. Additionally, 71% agree they’d like to see more TV shows and movies on streaming that are independent or from smaller creators. Tubi TV - Trends

[Entertainment Report] Can you guess the share of primetime hours dedicated to entertainment programmes? 💡 Find out more by checking our Content Strategies Analysis! 👉https://ow.ly/7yli50ReeXX #entertainment #report #primetime

This stat from Variety on what people are and are not watching is stark: "In 2014, the first year we started this report, Disney Channel was a top 10 network, with nearly 2 million viewers. In 2023, Disney Channel is ranked No. 80, with 132,000 viewers." Children's viewership of linear has collapsed due to three trends: cord cutting, the rise of SVOD and YouTube. My youngest nephew's video consumption is almost entirely YouTube and my other niece and nephews almost exclusively watch streaming. It truly is just news and sports that are (barely) holding the cable bundle together and as more sports (wrestling to Netflix, ESPN coming soon to Disney+) and news (CNN to Max) is available on streaming, the cutting will continue unabated. Those tumblers of ice are looking more like water glasses #svod #cordcutting #kidstv #youtube

[Entertainment Report] Did Entertainment formats improve the primetime market shares of the studied channels? 🤔 🔎 Find out more by checking our new report: https://ow.ly/7yli50ReeXX #entertainment #report #primetime