NBCUniversal Telemundo Enterprises’ Post

US Hispanics over-index on live TV viewing compared to the general market—across all genres, including news, entertainment, and sports. For Latinos, live content is a cultural connector, bridging distances and connecting generations. Miguel Gurwitz discussed this and related topics during the "Power of Live" panel at #CannesLions2024, hosted by NBCU Advertising & Partnerships and FreeWheel. #NBCUCannesLions #CannesLions

  • No alternative text description for this image
  • No alternative text description for this image

To view or add a comment, sign in

Explore topics