Nectar’s Post

We've recently launched a new account and initiated the campaign just six days ago. We're fully on board, fine-tuning everything. Stay tuned as we'll be sharing the stats of this account in the near future. #amazonmarketing #amazonads #ppc #ppcadvertising #ppcagency #ppcexpert #ppcmarketing #ppcservices #ppccampaign #ppcmanagement #ppcspecialist #ppctips #ppcmanager #ppcexecutive #ppcstrategy #amazonppcexpert #amazonppctips #amazonppctricks #amazonppcstrategies #amazonadsexpert #amazonadsspecialist

🚀🎯 𝐀𝐦𝐚𝐳𝐨𝐧 𝐀𝐝𝐬 𝐌𝐞𝐭𝐫𝐢𝐜𝐬 𝐄𝐱𝐩𝐥𝐚𝐢𝐧𝐞𝐝 📊 𝐀𝐂𝐨𝐒 (𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐂𝐨𝐬𝐭 𝐨𝐟 𝐒𝐚𝐥𝐞𝐬) ACoS is a key metric in Amazon advertising that represents the ratio of ad spend to the total revenue generated from the advertising campaign. It is expressed as a percentage. ➡️ 𝐏𝐮𝐫𝐩𝐨𝐬𝐞: ACoS helps sellers and advertisers measure the effectiveness and profitability of their advertising campaigns on the Amazon platform. 📈 𝐑𝐎𝐀𝐒 (𝐑𝐞𝐭𝐮𝐫𝐧 𝐨𝐧 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐒𝐩𝐞𝐧𝐝) : ROAS is a metric used to evaluate the effectiveness of an advertising campaign by measuring the revenue generated for every dollar spent on advertising. ➡️ 𝐏𝐮𝐫𝐩𝐨𝐬𝐞: ROAS provides insights into the profitability of advertising efforts and helps advertisers optimize their campaigns for maximum returns. 📝 𝐍𝐨𝐭𝐞: ACoS and ROAS are complementary metrics. While ACoS focuses on the percentage of revenue spent on ads, ROAS provides a direct ratio of revenue to ad spend without the need for percentage interpretation. regards: Muhammad Vishal'' #amazonfba #amazonsellers #amazonppc #ppcexperts #amazonsales #advertising #payperclick #amazondsp #amazonsales #Q4sales #blackfriday

Many Amazon sellers gauge the effectiveness of their advertising campaigns based on their Amazon ACoS. But what exactly is ACoS, and how does it function? ACoS, short for Advertising Cost of Sale, represents the portion of revenue spent on advertising per dollar earned. In simpler terms, it reflects the relationship between ad expenditure and targeted sales. Unlike some other Amazon metrics, a lower ACoS signifies a more successful ad campaign. Ideally, sellers aim for an ACoS in the range of 15%-20%. This range indicates that the product's revenue surpasses the advertising expenditure. Lowering your ACoS can be a complex task. If you require assistance in this endeavor, Digito Thrive provides access to experienced experts who can guide you through the process of reducing it. #CPCvsPPC #DigitalMarketing #MaximizeROI #AmazonAdvertising #TargetACOS #BreakevenACOS #SellerApp #MaximizeProfitability #AmazonPPC #AmazonSellers #InventoryManagement #Returns #SuccessTips #AmazonServices #ECommerceSolutions #BusinessSuccess #OnlineBusiness #AmazonFBA #AmazonExperts #ClientSuccess #BusinessGrowth #PPC

Don't fall for this Trap! We are seeing this too often when auditing accounts. Amazon, Sponsored Display VCPM campaigns is not the real Acos you are used to. Accounts that have on average an Acos of 30% can see a 1% Acos with VCPM campaigns, but it works entirely different than regular CPC campaigns. If you run VCPM campaigns, don't take that Acos into account when reviewing overall account performance. Break it down separately so you know what you are looking at.

When it comes to Amazon advertising, every penny counts. In such a competitive marketplace, optimizing your campaigns effectively is crucial to get the best outcome. So, here are some actionable steps to optimize Amazon ads. If you follow these steps regularly, you’ll see a significant improvement in ACoS and get the best out of your ad spending. #PPC #AMAZONPPC #OPTIMIZATION #LISTING #AMAZONPRODUCT #RESEARCH #ENABLERS #ANALYST #EXPERT

Maximizing Amazon Ad Performance During Low Stock Situations. Optimizing your Amazon ad strategy is crucial, especially during low stock periods. Many sellers focus on a single hero variation but when facing potential performance issues consider a strategic approach. Hero Variation Focus: ✔️Common Approach: For simplicity, most sellers concentrate their Amazon ads on a single hero variation. ✔️Risk of Low Stock: During stock shortages, ad performance may decline impacting sales and visibility. Strategic Solution: ✔️Temporary Variation Addition: Introduce a second variation ASIN to your PPC campaigns during low stock situations. ✔️Performance Maintenance: This tactic helps prevent potential stock-outs ensuring continued ad performance. Benefits: ✔️Stock-Out Prevention: Avoid running out of stock by diversifying ad focus. ✔️Sustained Performance: Keep your ad campaigns effective even during challenging stock situations. Asif Khan #amazon #amazonfba #amazonppc #ppctips #information

Weekly Bid Optimisation: Set the date range in your Amazon campaign manager dashboard to the past 60 days. Any keyword or product target with 11+ clicks BUT 0 sales, set bid to $0.20 Any keyword or product target with 1,000 impressions AND a click-through rate (CTR) under .15% AND 0 sales, set bid to $0.20. Any keyword or product target with an ACOS < target, use this formula: New Bid = (Average Cost-Per-Click) X (120%) Any keyword or product target with an ACOS > target, use this formula: New Bid = [(Target ACOS) ÷ (Current ACOS)] X (Average CPC) CEO Black Buck 2.0 Amazon Advertising Agency #amazon #amazonfba #amazonadvertising #amazonppc #amazonads #amazonprivatelabel

What Is Amazon TACoS? Amazon TACoS, or total advertising cost of sale, measures the relationship between ad spend and total sales. Why should I use TACoS? TACoS can be used to: 1-Understand your overall profitability 2-Monitor reliance on advertising for your account or specific products 3-Analyze the effect of ad sales on organic sales. At the heart of the metric TACoS is the idea that ad sales drive organic sales and that this effect can cause positive and negative sales cycles.

Amazon's fees hike is annoying ❌❌❌ Especially because of extremely high CPC on Amazon The smart counter move? Significantly increase profits. The best way to do this is by having a multi-channel expansion If you get even a single channel right then you can have more leverage than PPC by lowering the TACOS. But here’s the harsh truth, going off Amazon (if it's where you started) is not a one-size-fits-all strategy. Only about 0.01% of brands truly have what it takes to be multi-channel: - the alignment of ICP(ideal customer profile) - profile priming - brand resonance In the upcoming posts I’ll lay down a framework for leveraging the multi-channel expansion starting from Tiktok What do you think is the best channel now for multi-channel expansion and why? #amazonfba #dtcbrands #ecommercetips

ACoS improvement head fakes! Let's identify three fake ACoS improvement situations. No, this is not another ACoS bashing post that has been all the rage in the Amazon Ads space. I have been doing audits for the last year or so since starting my agency and have been seeing a decent amount of skeletons in the closet Here are 3 ways Amazon Agencies can game their ACoS 1️⃣ Increase the ad spend to brand keywords 👉 old trick to boost ACoS performance in the short term 2️⃣ Using VCPM Sponsored Display 👉 been seeing this more and more, sales coming from these campaigns aren't sales, since it attributes the view & click as sales. It is also a way to juice up the ACoS performance 3️⃣ Over Allocation Ad Spend to the Hero Product 👉 cut ad spend to non-hero products, killing the Amazon business growth potential Solution?? Ensure your agency gives you granular trend reporting on where the ads are being spent. Hold your agency accountable 👊 That is why here SellerMetrics, Amazon experience matters, and we help with all aspects of the Amazon business. Schedule a discovery call with us and see how we can help! #amazonfba #amazonadvertising #amazonsellers #amazonbusiness #amazonseller #amazonppc #amazonmarketing