Newfold Digital’s Post

Local search experts know that it’s not the domain authority of the link source that matters, it’s the local relevance (and industry relevance) of the links that really gives the ranking boost.” Read more 👉 https://bit.ly/3WxgykY #localseo #searchengineoptimisation #googlebusinessprofile #seotips

Link building for local businesses is always a "swept under the carpet" strategy. It's one of those activities where the tactics needed are hard work. The key for boosting your website's visibility in a particular locality is local relevance rather than the dubious metric of domain authority. "Local search experts know that it’s not the domain authority of the link source that matters, it’s the local relevance (and industry relevance) of the links that really gives the ranking boost.” Read more 👉 https://bit.ly/3WxgykY #localseo #searchengineoptimisation #googlebusinessprofile #seotips

It makes good business sense to make your business visible to local customers in all the localities where you want to be seen. Work with ClimbHigh SEO because #ItsGreatToBeOnTop... of searches and summits. Last year's ranking factors survey for local digital marketing will soon be supplanted by the next round up. We pay close attention so that you don't have to worry about it. Read more 👉 https://bit.ly/3WxgykY #localseo #searchengineoptimisation #googlebusinessprofile #seotips

Are marketers ready to give up the click? Excellent article published by Forrester on #GenAI's transformative infuence on the future of search. Companies resourced to manage search holistically across #SEM and #SEO, equipped to handle unstructured data and rethink outmoded KPIs as conversational search changes the game are best positioned to win the 'arms race for the future of search.' Worth the read: https://lnkd.in/e4Xk2T7b

📣 SEO WEEKLY 1. Google expanded support for subdomains and compiled more information on how site names work in Search – https://lnkd.in/gWthCft6 2. Google's Gary Illyes shared an interesting fact about how Google treats .AI domains in terms of SEO – https://lnkd.in/eNTu8B8Q 3. Brand-new SEO dashboards in Rank Tracker – https://cutt.ly/gwaxvStt 4. Google Search tests more visual elements for featured snippets, top stories, products & more – https://lnkd.in/e7-saAvG 5. John Mueller shares recommendations on what to do in Search Console when changing SEO agencies including removing and adding new ones. Find out best practices when it comes to verification for external agencies – https://lnkd.in/egsjQgHs

𝐋𝐢𝐬𝐭 𝐨𝐟 𝐬𝐞𝐚𝐫𝐜𝐡 𝐞𝐧𝐠𝐢𝐧𝐞𝐬 𝐝𝐨𝐦𝐢𝐧𝐚𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐨𝐧𝐥𝐢𝐧𝐞 𝐥𝐚𝐧𝐝𝐬𝐜𝐚𝐩𝐞 𝐢𝐧 𝟐𝟎𝟐𝟑! Explore the online world with us as we reveal the top search engines in 2023. Learn about the key players shaping the digital landscape for a smooth and informed online experience. 👉 https://bit.ly/3QFOTfb 👈 #searchengines #searchengine #searchvisibility #seotools #webtools #seotool #seo #searchenginemarketing #searchengineoptimization #digitalmarketingtools #digitalmarketing #google #bing #yahoo #yandex #baidu #aol #RankWatch

🔬 SEO Challenges - Competition 🔬 I talked about competition in my last post and why tracking your competitor's key search terms is key to getting ahead and staying ahead. How do you do this? 🔦 🎬 We at Pi Datametrics created our "Share of voice" feature to do this, but why? 🔎 Share of voice data allows you to identify key competitors in your sector and gain insight into their key search terms 📊 Historical data then allows you to identify historic trends and conduct further competitor analysis 🎥 This helps you fine-tune your SEO strategy and find new revenue opportunities, quick wins and long-term, this data has to be trustworthy and actionable. #SEOTips #DigitalMarketing #SEOInsights #seostrategy #seostrategies #digitalcommerce #seo

Local businesses face fierce competition in the digital world. With consumers turning to the internet to find products and services nearby, it’s essential for local businesses to maximize their online visibility. Structured data is a game-changer in this regard, as it helps search engines understand and display relevant information about local businesses. #structureddata #seo #localbusinessgrowth #smallbusinesssupport #evoblocs https://lnkd.in/gGsydJxV

"The SEO industry once again finds itself in an increased state of flux. Familiar cries of “SEO is dead” have returned. SEOs and agencies are - quite rightly - questioning what their future may look like." If you missed this article from Natalia Witczyk on the Advanced Web Ranking blog last week, you'll need to get caught up: 'SERP Features Beyond Google – What Are The Trends?' ⛓ HERE'S THE LINK: https://lnkd.in/dbBeUExD "A further increase in zero-click searches is imminent, not just from search features, but wider tools and AI functionality we likely haven’t even seen yet. As SEOs, we need to evolve and understand what our value is in this new landscape. In turn, we need to change how we communicate our value to clients and sell our services." Massive thanks to Natalia for all the research and putting the article together. And also to everyone behind all the great resources used: Dan Taylor ♒ @ SALT.agency Barry Schwartz, Greg Sterling, Danny Goodwin @ Search Engine Land, Jackie Davalos @ Bloomberg News, Kaitlynn Frank @ Search Engine Journal, Statcounter, Statista, Jademond Digital Please share far and wide!

**SEO News Roundup February 12 - 18, 2024** Hi everyone! Have you noticed something different in your Google search results lately? Well, you're not alone! Google's featured snippets and local pack had taken a little vacation from the search results last week. That's right, those handy previews that answer your question right at the top of the page are MIA! And in another surprising twist, the Google Local Pack didn’t show up for many searches where it used to be a staple for a couple of hours. So, Dominators, it's time to double-check your visibility! Don't let your rankings drop because of these sudden changes—adjust and conquer! Also, this week, we've gathered some important news that could help local businesses boost their online presence. Let's dive into the top stories: **Search Engine Roundtable** * Google rolled out a new update to its search ranking algorithm. This update aims to improve the quality of search results by focusing on the relevance and authority of content. * Google Search Console introduced changes to how backlinks are reported. The update provides clearer insights into which websites link back to your site. * Google is taking steps to reduce fraudulent activities on Google Maps. The effort includes removing fake listings and improving verification processes. **Search Engine Land** * Generative AI tools can now help enhance existing website content. These tools suggest improvements and additions to make content more engaging and SEO-friendly. * Google My Business listings now integrate with third-party ordering and booking services. This feature allows customers to make reservations or place orders directly from search results. * SEO A/B testing helps identify strategies that increase organic search traffic. Testing different approaches can reveal what works best for your website. **Search Engine Journal** * Clarifications on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) and its impact on SEO were made. Misunderstandings about how Google evaluates these factors can lead to ineffective SEO strategies. * Google's Danny Sullivan shares a 5-step plan to diagnose and address drops in search rankings. Steps include checking for Google updates, analyzing Search Console data, and more. * Google explains how 404 errors impact SEO and the importance of fixing them. The Search Console's validation tool can help identify and resolve these errors. #localseo