Nina McLemore’s Post

Let’s talk about the entrance 👀 The entrance isn’t about your loyal customers, it’s about the customers that always walk by and never walk in because they don’t know if your store is “for them” The entrance should be the “IMAGE” of your business. So as a visual merchandiser we are tasked to do this job of grabbing a potential new customer’s eyes before they even walk in. We all know Fall/Winter we see more neutrals, more greys/blacks, and a whole lot of outerwear. So step into the consumers shoes and think 🤔 “I’ve walked past a lot of stores today and it looks like they are all selling the same thing, so how do I decide which place to spend my hard earned money????” That is why Visual Merchandisers are essential to the retail industry. This is why I love my job and I am so passionate about it. I get to set the tone for that new customer that doesn’t know what they are walking into. I am setting that entrance to grab potential customers that may have thought our store wasn’t for them. Below is a video of the entrance of the store I work for. The first was beautifully done to let you see the “Many Shades of Grey” and the next was how I added that “Pop of Color” to show that this season doesn’t have to be drab and you can still experiment with color combinations during the Fall/Winter! #visualmerchandiser #visualmerchandising #merchandiseplanner #merchandisecoordination #visualcommercial #visualmerchandisersareessential #fashionmerchandising #retail

Visual Merchandising Project. A window created projecting the ongoing limited period sales. #visualmerchandising #fashion #sales #fashiondesigner #fashiondesigning #visual #digitalillustration #illustration #project #teamwork #style #sale #window #teamwork

hypothetical vision !! #visualmerchandising #windowdisplay R&B Fashion #graphicdesign #materialmanipulation #materialhandling #retaildesign #retail #display #vm #design #visualdesign #visualmerchandiser #windowtreatments #windowgraphics #vmwindow

Surprisingly, a recent study revealed that a whopping 80% of retailers are missing out on the extraordinary potential of visual merchandising. This means that the brilliance of visual merchandisers often goes unrecognized. Why is this the case? One reason is the lack of understanding surrounding the impact of visual merchandising. Research shows that well-executed visual merchandising can skyrocket sales by up to 30% and elevate brand perception. Yet, astonishingly, 85% of retailers fail to involve visual merchandisers in their strategic planning processes. This omission prevents these talented individuals from exerting their influence on crucial decisions that shape the overall retail strategy. But it doesn't end there. Visual merchandisers are often burdened with overwhelming workloads and receive limited support from retailers. As a fellow VM, I have experienced this firsthand. It's high time retailers recognize that visual merchandisers are not mere decorators; they are strategic partners who drive sales and create unforgettable customer experiences. Their success lies not only in the displays they craft but also in the collaborative efforts and relationships they build with others.

How to own your worth as a visual merchandiser

Mannequins 👫 should be an essential part of your visual merchandising strategy, as they can effectively attract new customers to your store. They can be positioned in window displays or used to showcase new product lines in high-traffic areas like the entrance. ❤️ Here's a few considerations ✅ when choosing your next mannequin https://buff.ly/3yvpgbk #mannequins #retail #shopping #boutique #fashion #clothes

Finding a job that suits you is just as important as finding those jeans that salvage any look, the ones you feel good in and wouldn't trade for any other pair. With the sheer number of jobs available, it's natural to feel overwhelmed at times. In this series of articles on Working in Fashion, FashionUnited will explore various career options that are ideal for different personalities and in high demand. In this first instalment, it's all about Visual Merchandisers, fashion professionals who play a crucial role in the representation and presentation of a brand's image. #workinfashion

Visual merchandising is not only about creating appealing displays, but it also needs to be more analytically and logically portrayed keeping the brand identity in Mind. A visual merchandiser oversees the look and feel of the brand. It's important to have a strategic mindset behind every display that a visual merchandiser creates to drive sales that need to be budget-effective, feasible, and purpose-driven as well. An eye for detail is a must for visual merchandisers.

Want to know the secret to a successful display? Know how to style your mannequins! A beautifully finessed display can appear disjointed and unappealing if the mannequins look out of place. As experienced visual merchandising professionals, here are our 4 top tips to help you style your mannequins so that you are grabbing the attention of your audience and generating revenue: 1. Define your theme early on to creative a cohesive display 2. Choose clothes that fit well to help customers visualise how the clothing will look on them 3. Give your mannequin a sense of life and realism by experimenting with form 4. Style your mannequin in a way that reflects the lifestyle and preferences of your audience With these top tips in mind, you can elevate your displays and create an experience that captivates your audience and persuades action. Follow us for more visual merchandising tips and get in touch at https://lnkd.in/ewsd3k68 if you’re looking to enhance your displays with handmade, high-quality mannequins. #mannequinstyling #visualmerchandising #fashion #retaildisplay