In my last post, I mentioned the supply and demand of social platforms. Attention constantly shifts. As business people, it’s our job to follow it.
Yesterday, more content was published on Instagram than any other day before.
At the same time, in the last few years, a lot of peoples’ attention has shifted to new platforms like TikTok and YouTube shorts. This means yesterday, it was also harder to get exposure on Instagram, than any other day before.
What can you take from this and how do you take action?
Turn ‘no’ - which most people initially said to Tiktok, even social media overall - into ‘maybe’.
Why not try new things out? Our audience decides where they put their attention. It’s our job to follow it.
Way to go to the Olaplex Team! 👏