Day 86 of 100 - 100 Days to 100 Years
How do you keep a business going for over 85 years? A 2008 Hickory Daily Record article asked this question, and then VP of Business Development, Josh Higgins had the answer: “Never say no.” Diversification through product expansion, he noted, was the key to our success. Though shoelaces are an essential part of our operation, we had to expand to take us to where we were then, and are now. "We try to never say no when an opportunity arises, we just jump on it,” Higgins said.
Shoe care products, components for lanyards, pet leashes and collars, baggage flags, draw cords on apparel, and even truck interior trim were all listed as products we made at the time that contributed to our continued success. “The company manufactures or supplies about 10,000 different finished products,” the article states, 75% of which were made right in our Hickory, NC factory.
By continuing to diversify our capabilities in USA-Made cord, webbing, braid and narrow textiles through our Wincord division, and ever-expanding our collection with shoecare products, protectants, gear, and accessories through our brands like 10 Seconds, American Legacy, Janie, and Billsole, we’re able to celebrate 100 Years, and look to the future for 100 more years to come.
#100Years #USAMade #USManufacturing #Cord #Webbing #Narrowtextiles
Congrats. Event looked dialed Dustin.