On this AI Appreciation Day, we’re celebrating the transformative power AI has on the way business gets done! At Optimizely, our commitment goes beyond just simplifying marketing tasks. We integrate cutting-edge AI into our solutions to completely redefine efficiency. Discover the difference with Opal, Optimizely’s AI assistant, and elevate *every* stage of your marketing lifecycle: https://lnkd.in/epSyuRqW

Picture this: You’re a marketer and you can finally easily build personalized experiences with a sleek interface, fully customizable elements, and an interactive preview that are all designed to boost engagement and conversions – all without the technical barriers. We know what you’re thinking... “How can we make this happen?” Allow us to introduce you to our SaaS CMS and Visual Builder! Building upon our decades-long category leading CMS, our latest capabilities offer customers the power of choice between PaaS and SaaS architectures and promote better collaboration between developers and marketers – improving marketing teams’ creativity, speed and independence. To learn how we're helping brands create beautiful customer experiences, check out https://lnkd.in/eKftES7g If you’re looking to dive deeper into the details, join our webinar on July 25 with our CMO, Shafqat Islam and Senior Director of Product Management, Nazanin Ramezani. Register here: https://lnkd.in/eeUAvZ9P

ICYMI, Optimizely was named a Leader in the 2024 IDC MarketScape: Worldwide Enterprise Headless Digital Commerce Applications AND the 2024 IDC MarketScape: Worldwide Headless Digital Commerce Applications for Midmarket Growth! 👏 Learn more about Optimizely Configured Commerce here: https://lnkd.in/eEm9Q2aK

The Gartner® Magic Quadrant™ for Content Marketing Platforms offers an independent evaluation of providers across the CMP market. Which is why we are extremely proud that Optimizely has been recognized as a Leader for CMPs for 7 years running*! See why we were positioned highest for Ability to Execute here: https://lnkd.in/e-brnmnS

Amsterdam, London and Berlin! 3 cities in 10 days - The Optimizely had a great time at the Mind The Product European roadshow discussing research strategies, experimentation and all things AI with the product manager community. Check out some pictures from our 10-day journey, and if you missed us be sure to join us at Opticon this fall: https://lnkd.in/eAb59WCC

Looking for an event where visibility becomes crystal-clear, where work flows differently, and insights live at the tips of your fingers? Then Opticon 2024 is the place to be! Join us in Stockholm, London, San Antonio or Online to be transported into Onederland – a world full of phenomenal keynotes, mesmerizing sessions and captivating networking opportunities that will make your marketing dreams come true. Register TODAY for an event like no other: https://lnkd.in/eAb59WCC

Brooks Running managed to see an 80% decrease in their return rate after optimizing beyond the conversion rate with Optimizely. ...but what does it mean exactly to optimize beyond the conversion rate? It means focusing on the customer experience to protect the bottom line, which is done by shifting from A/B testing to personalized experiences for different customer segments. Check out the full story here to see how you can follow in their footsteps: https://lnkd.in/drQZgcCU

In today’s market, personalized experiences aren’t just a preference—they’re a must-have. But between high consumer expectations and the era of third-party cookies coming to an end, marketers are wondering, “Are we *genuinely* prepared for the future of personalization?” To uncover these groundbreaking insights, we conducted a global survey of 1,000 marketing, e-commerce and IT executives. So go ahead...dive into the minds of leaders crafting personal connections with their audiences by checking out the full study here: https://lnkd.in/ezuXmrU9

Not to be the bearer of bad news, but if you relate to any of these 9 warning signs, then your marketing team might be broken... But don’t worry, we’re here to help! Learn more about how you can spot these 9 signals and improve marketing alignment here: https://lnkd.in/evsgK2QQ

Let's give a warm welcome to these new Optimizely customers! We're eager to help you all create impactful digital experiences. Let's make some magic✨