Optimove’s Post

I just couldn't resist reposting it. Credit - Chris Bakke Navigating "corporate speak" isn't easy. Here's a helpful guide I put together: "Let me check with my team" = No "Possibly" = No "On my roadmap" = Not happening "This will be done in Q4" = This will be done in Q2 next year "Disagree and commit" = I hate you "Per my last email" = Try reading, for once in your life "Challenging landscape" = We're going out of business, quickly "Digital transformation" = We're going out of business, slowly "Let's circle back" = We'll never speak of this again "Take it offline" = We'll never speak of this again "30,000 foot view" = I don't know what I'm saying "Low hanging fruit" = Easy promotion "Open up the kimono" = HR violation "We use AI" = We don't use AI "We use machine learning" = We don't use machine learning "All hands on deck" = Let's actually try for once, please

To take advantage of these solutions, start with creative assets that tell a story unique to your brand. Then think about your marketing objective: Is your goal awareness, consideration, action, or all three? Google AI-powered video campaigns can deploy your ads across a custom mix of YouTube formats and screens by determining your unique mix based on your inputs and your business objectives. It does this by analyzing a variety of signals, such as the number of ads viewers have seen, how viewers typically engage with ads, and the time of day.

The connection between the CFO and CMO is essential in enabling growth. Marketing should not be about campaigns—that is way too narrow. It needs to be the commercial strategy for the business. Invite your CFO into the Room. Thanks, Jeff Spicer, for opening the door! #ai #marketing #strategy #ageofimagination

The CMO-CFO relationship 🤝 is critical for success.

Delve into the heart of customer-centric marketing with Zeta's latest blog post! Learn how operational alignment and AI play pivotal roles in putting customers first.

How can leaner marketing teams drive sustainable growth? With almost half of all marketing teams having experienced a re-structure in the last 12 months, many organisations are faced with the challenge of doing more with less. From leveraging tools like AI assistants to celebrating the small wins; we explore the crucial strategies for maintaining momentum with leaner headcount so organisations can drive sustainable growth. Read our full article now: https://lnkd.in/dvuzhGeS #b2bmarketing #sustainablegrowth #restructure

🛫 Wheels up! Can't wait to connect in Miami! ☀ Make sure to join us on Monday at 3:45pm EST to hear Vendasta CEO, Brendan King, speak on "How AI Is Improving SMB Advertising." 🌐✨ Don't miss this session where he unveils how AI is transforming small campaigns into powerful tools for businesses.📈 #BorrellMiami #AIForAdvertising

Do you ever feel like marketing and finance speak different languages? One of the most important jobs marketers do is creating connection, yet it can sometimes feel like aligning with our own CFOs is the most challenging connection of all. Building an AI-enabled marketing organization takes more than a marketing leader alone. The CMO-CFO relationship 🤝 is critical for success. To help develop that critical connection, we're kicking off a new series on our blog this week—written by a brilliant CMO and guest blogger for BlueOcean, Jeff Spicer. In this series, we'll examine the state of marketing today and provide guidance for Marketers and the CFO on actions to take right now to prepare for AI. Check out 👀 part 1 of 3 here: https://lnkd.in/gMcsz65g

There's a quote that resonates with me from 'Top Gun': 'I feel the need—the need for speed.' It articulates my approach in the marketing sector. In today's fast-paced digital world, timeliness and efficiency are paramount for achieving success. Driven by this philosophy, I'm determined to incorporate AI into my marketing strategies, propelling towards that six-figure milestone with the agility of a fighter jet in the business arena.

Great time this morning hosting our CMO Round Table workshop. Lots of smart marketers in the room discussing some of the key dilemmas in the marketing organisation, including: 👉 Setting the right mandate and vision for what marketing is and can do 👉 Balancing global & local marketing focus and having clear expectations for each 👉 Getting the marketing operating model right; people, process and technology 👉 Using AI with less of a "prompt-first" mindset and more of how it can help free up more significant chunks of our time to do more with less Industries and circumstances are different as always, but there's lots and lots of things we can learn from each other as the underlying challenges are often very similar. PS: Love the dramatic look in this picture 😂