What is the importance of genuine customer advocacy within an organization? No matter what the medium of interaction, the emphasis must be on authenticity.
Highlighting the power of real stories, experts stress the importance of letting customers share experiences in their own words—no scripts, just genuine moments. This approach, coupled with matching messaging to brand goals, helps to build a natural, effective, and jointly-beneficial relationship to grow. (See this link for more info on tis topic https://lnkd.in/dYmCKBPR)
Building a customer-centric culture is crucial, with every team member actively engaging and understanding customers. Authenticity starts from the top and permeates every level, creating a deep connection that naturally translates into advocacy.
With #arabhealth as the backdrop, we were able to conduct individual meetings with our many of our key partners from across Middle East and Africa. Not only was my regional team on hand, but we had senior leaders from our European offices join us in creating even stronger customer advocacy for MEAF customers across our organization. Thanks to Xavier LASSERRE, Ruud Helwig, Eric Bouroff, Alberto Calzadilla Junquera, Andrew F., Amro Kamel, MBA, Bharat Chand, Wilfred Opio Wanyama, and Reuben Sigey for a great week of customer relationship building.
#customer #marketing #strategy
Director @ Papa Johns | Product Commercialization, Marketability
3wLove seeing my colleagues featured!