Paylocity’s Post

Roger Cayless and Sara MacGregor were recently joined by Chris Woods, Employer Branding expert. (And Barney) 🐶. In this episode, Chris talks about employee-generated content (EGC) sharing his experience, talking about the successful initiatives he has implemented to create significant engagement. They also discuss the freedom given to employees when posting to company social media channels and some common misconceptions.🎙️ Listen now on our website, Spotify or Apple Podcasts. 🎧 Click the link below 👇 #employerbranding #employerbrand #contentmarketing #EGC

Unlocking the Power of EVP: Transforming Insights into Impact 🌟 Dive into the heartbeat of employer branding with this episode! 💼 From aligning with business direction to crafting a compelling EVP, learn how to create a workplace that resonates today and propels success tomorrow with Bryan Adams. Listen to the full podcast here- https://lnkd.in/gB6_fBvP #EmployerBrand #EVP #CompanyCulture #podcast #whatfix

Really enjoyed this conversation. Head to the link in the comments to check out the full episode. 🎙 #Culture #EmployerBranding #CEO #Insights

Organizations that fail to embrace their employees' efforts in building personal brands within the broader organizational brand are missing out on a significant opportunity to leverage the era of influencer marketing and sales. What are your thoughts on this? If you're an executive or business owner, what are your thoughts about "allowing" your employees to develop their personal brands within the company brand? Part 2 of the podcast session with the amazing Lynette Tremblay looks at the important role personal branding plays within today's larger organizational brand. Lynette makes her pitch about why companies should embrace and encourage personal branding initiatives if they are to compete successfully in today's marketplace. Don't forget to check out Lynette's new venture Demythifying Brand that helps organizations build their brands. Full video podcast: https://lnkd.in/gqsSv-Zw Full audio podcast: https://lnkd.in/gccx35wZ #personalbranding #branding #businessstrategy

Lewis Gray ⚡️ raised an interesting question: "Is it better to look at clicks for that hard figure to see ROI?" While employees are more likely to like, comment on, and engage with their co-workers' social media posts, they are less likely to click on them. It is also important to remember that if you have clickable content and people engage with the post, it does not necessarily mean they have clicked on it and read the full post. Bradley Keenan 🏂 gives his insight below on the best way to measure ROI👇 To learn more on ways to measure ROI from employee advocacy and how to consider internal engagement when looking at metrics, watch the full podcast episode: https://lnkd.in/gVW5YQ3B #EmployeeAdvocacy #Metrics #Clicks #Content

ICYMI: 082: Building Influence and Impact: The Executive’s Guide to Personal Branding with Claire Bahn #HR #podcasts

Unlock the Secrets of PR Mastery with Karla Jo Helms ★ on 'Follow The Brand Podcast! Dive into the riveting world of public relations with Karla Jo Helms, the visionary behind Johto PR, in our latest 'Follow the Brand' episode. Discover how Karla, a master of strategic PR, branding, and marketing, transforms businesses into success stories. This episode is a treasure trove of insights for anyone looking to make an impactful mark in their industry. Get ahead of the curve with Karla's predictions on future trends, including the role of AI in content creation and the burgeoning world of podcasting. This episode isn’t just informative; it’s a roadmap to revolutionizing your business strategy in the ever-evolving world of public relations. Don't miss this opportunity to learn from one of the industry's best. Tune in to 'Follow the Brand' and transform your approach to PR, branding, and marketing today! 🌟 #PRMastery #BrandingExpertise #MarketingSuccess #JohtoPR #BusinessTransformation #FollowTheBrand

Do you have a superstar employee that advocates for your company? It's about time you did! LinkedIn shows that employees sharing company posts will get at least 2x more engagement 🌟 💬 We discussed this further with Portia Obeng, a social media strategist and founder of Portia Obeng LLC In this episode, they cover: 💫 Personal branding is more important than a master's degree 💫 Being active on LinkedIn is important even when you're an employee 💫 Not having a mentor is not an excuse to rise and shine Listen to the full episode wherever you get your podcasts 🎧 #FemaleFounder #WomenInBusiness #SocialMedia #PersonalBranding

🤔 Have you ever wondered: "How can we achieve a truly relevant employer brand that resonates with our target audience?" Well, wonder no more! In this episode of the "Building a Modern Employer Brand" podcast, I'm thrilled to share some game-changing insights with you. Get ready to rethink your approach to employer branding and discover how to truly connect with your audience. 🔑 Here's the secret sauce: Your employer branding story should be an invitation, not a self-promotion. A truly relevant employer brand speaks directly to your target talents, showing them that they have a rightful place within your narrative. When it's about them, not just your company, your branding efforts reach new heights of success. 🔄 I'll challenge you to rethink the conventional methods of business marketing. Let's face it, nobody cares about how amazing we think we are. People want to know how our offerings benefit them, solve their problems, and contribute to their growth. Listen to this podcast on Soundcloud, Spotify, Apple podcasts, YouTube, Amazon Music or Google podcasts, OR watch it on YouTube. Find all links at modernemployerbrand . com / podcast147 #employerbranding #modernemployerbranding #magneticemployerbrandingmethod #vaikuttavatyönantajabrändi #storytelling

🎙️ Get ready to unleash a game-changing strategy for your employer branding efforts! Our latest podcast episode is here to reveal the secret ingredient: storytelling. 🌟 In today's fast-paced digital world, it's all about connecting on a personal level with your audience. That's where storytelling comes in! Join us as we delve into the art of crafting authentic narratives that captivate, engage, and inspire. This episode features expert insights from me, Susanna Rantanen, a seasoned employer branding advisor, coach and consultant. Discover how storytelling can help you differentiate your brand, earn trust, and become an employer of choice. Ready to embark on this storytelling journey? Tune in now! Tap www modernemployerbrand com/podcast151 on your browser OR Or, subscribe to Building a Modern Employer Brand podcast on Spotify, Soundcloud, Apple Podcasts, Google Podcast, Amazon Music or YouTube to never miss a new episode! #storytelling #employerbrandingmastery #employerbrandstory #employerbranding #storytellingemployerbrand #employerbrandingcontent #modernemployerbranding #eminenpodcast