PDI Technologies’ Post

Shoppers visit stores which have the same values as them – it’s called ‘coherence’. Own label is an opportunity for retailers to demonstrate their brand values. To positively tackle store price image, retailers need to have entry level price points in own label in all the categories that price sensitive customers shop. This shows that the retailer cares about low prices. Of course, the higher the participation in own label in any basket, the lower the overall basket price will be when checking out, helping reinforce a positive store price image.

And here's a look at the various fun "collectible" products that your fave QSRs are serving up and how retail chains can benefit from the chains' learnings - https://bit.ly/44QGavY

Tech Tips From 3 C-Store Retailers #TechnologyServices Read more ⬇️

📌 We are proud to announce the Q1 results of one major European grocery retailer who has chosen RETAIL MACHINE as their #retailmedia platform. While we can’t yet publicly speak of the client’s name, we can’t help but share the first preliminary results of this project. ⬇️ See the link in the comments where you can access the full case study. #retailmedianetworks #retailmarketing #egrocery

For FMCG, the grocery store is an excellent and effective place not only to sell products but also to expose shoppers to a brand. Learn more in this 60 minute webinar. https://lnkd.in/d99mPVdz

In the new Retailer of the Week, we expand our definition to include new Stupid Wannabe-Retailers of the Week. Click to see who we're talking about: https://lnkd.in/dbQgmM5d #retaileroftheweek #stupidretaileroftheweek #stupidwannaberetaileroftheweek #retail #warrensreport

Membership warehouse clubs are emerging as the true superstore superstars. Subscriptions and memberships are gaining traction for good reason— consumers are loving the exclusive perks and personalized benefits. Joining fosters loyalty and can help those whose budgets are tightening. During the fourth quarter, superstores saw a bump in visits YoY, with Black Friday week being particularly busy compared to 2022. Walmart and Target saw modest increases, but membership warehouse chains like Costco, Sam’s Club, and BJ’s had especially robust visit numbers. One significant trend contributing to the distinction of these chains is their ability to attract mission-driven shoppers who are stocking up on gifts and essentials. 🌟 For more insights like this, check out our new white paper which just dropped today! Link in the comments below. #consumerbehavior #retail #analysis

Vroom Delivery's new Marketplace Aggregator wins Best New Product from CSP Daily News' annual Retailer Choice Awards! By utilizing our Automated Menu Management (AMM), Vroom Delivery can now fully manage convenience retailers' 3rd party marketplace menus such as Uber Eats and Grubhub with thousands of products and zero manual menu maintenance. Out-of-stocks are removed automatically, and newly introduced products will automatically appear with the correct image, product name, description and categorization. Furthermore, we aggregate all of these orders into a single in-store tablet connected to your back office, allowing for swaps, automated receipt printing, and removing the need to manually ring orders up at the POS.

Let's get off the price merry-go-round. In last month's Insights from the Aisles session, Andrew Arnold argued there's a missed premium opportunity when retailers and suppliers assume it's all about price for shoppers. Get to know the shoppers in your specific category. In your specific retailer. Unless you're a value brand, playing beyond price is the only way to grow your business in the long term. #brandidentity #brandstrategy #shoppermarketing #shopperfirst #packnsave