Standing still for the Magic Circle at this very moment in time is growth. I’m of the view that despite the cuts at associate level and other cost cutting measures, standing still will actually be regarded as a gain this time next year. Don’t get me wrong there will be firms able to improve their position but when it comes to established firms in the elite quadrant, we may be hearing ‘flat is up’.
It’s right to point to the challenges in the US - UK international firms have not fared well. There are exceptions look at Clyde & Co, their focused strategy around core markets has paid off, look at Hogan Lovells, arguably the ‘Hogan Hartson’ side has benefited from improved standing in the market as a result of their merger which I would argue has been a success. Sutherland have achieved exceptional growth post combination with Eversheds. However it’s challenging. It’s not just challenging for the Magic Circle. Let’s reflect on a few names Bingham, Dewey & LeBoeuf, Heller, all gone, consider the demise of Shearman and many others.
The one truth is that the US market is fiercely competitive for all and whilst the ‘West Coast’ firms have been successful in breaking into ‘new’ markets, for every winner there are multiple firms stuck, hanging on or failing! It’s equally difficult for ‘Washington’ or ‘Houston’, the ‘Boston Elite’ and all others, to crack the main US markets so we have to contextualise the challenges that the Magic Circle (and many others face).
Why it matters is because in Europe the Magic Circle have remained so far ahead, scale, profitability, brand, calibre of work - often attracting the best and brightest. We have to accept that this, as good as it may be, is not enough in the US.
The right leader now is not a preservationist. The right leader now is someone prepared to stake it all on a single bet, US growth. Absent that I fail to see the Magic Circle retaining their London dominance post 2030.
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Global Search & AI Product Lead (Senior Director) at iManage
1moThe new office looks amazing, and interested to see how the building has incorporated the history of that area into the design. The "street views" will be a very different perspective to the previous views.