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Prime Day is just around the corner, and it's time to get your Amazon Brand Store ready for the big event! Optimizing your store for Prime Day can make a huge difference in visibility and sales. Here are some key tips to ensure your store is primed for success: 1.    Feature Your Deals: Add a "Featured Deals" widget if you have at least 4 ASINs on deal and consider creating a dedicated "Deals" page to highlight all your offers. 2.    Drive Traffic: Use Sponsored Brands ads and leverage your social media channels to send shoppers to your Amazon store. 3.    Submit Early: Ensure your Prime Day store version is submitted well in advance to allow time for review and necessary revisions. 4.    Engage Shoppers: Highlight the “Follow” button to grow your brand’s following and use Amazon Posts to keep your audience engaged. Prime Day is not just about immediate sales but also about long-term growth. Get ready, and make this Prime Day your best one yet! Want to learn more? Checkout our latest blog post for an in depth guide on Brand Store Optimization for Prime Day!  https://lnkd.in/gq52U8Ye #Amazon #PrimeDay #eCommerce

💡 Do You Have a Post Prime Day Adjustment Strategy? 💡 Prime Day brings a massive surge in sales, driven primarily by an increase in clicks rather than more aggressive bidding strategies. We anticipate our spend to rise naturally with the increase in shopper activity. But what happens after Prime Day? 📉 Sales Taper Off: Post-Prime Day, sales typically start to decline, yet ad spend often remains high. Keeping ad spend elevated after the peak can drain budgets and lead to a significant TACoS increase. Here’s what you should consider: Review Your Ad Spend: Post-event, take a close look at your campaigns. Are you still spending as if it's peak sale time? Adjust Bids and Budgets: As shopper behavior normalizes, adjust your bids and budgets to prevent wasteful spending. Analyze Performance: Use data from the sales event to understand which strategies worked and which didn’t, and apply these insights to future campaigns. Staying on top of these changes is crucial for maintaining efficiency in your ad strategy as you transition out of the high-intensity sales period. 🔍 What’s Your Strategy? How do you adjust your ad spend post Prime Day? Share your tips below! #amazon #amazonadvertising #AmazonAds #amazonppc #amazonmarketing #ecommerce #AmazonPrime

𝐏𝐫𝐞𝐩𝐚𝐫𝐢𝐧𝐠 𝐟𝐨𝐫 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐫𝐢𝐦𝐞 𝐃𝐚𝐲 𝟐𝟎𝟐𝟒: 𝐘𝐨𝐮𝐫 𝐔𝐥𝐭𝐢𝐦𝐚𝐭𝐞 𝐆𝐮𝐢𝐝𝐞 𝐭𝐨 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 Amazon Prime Day is one of the biggest shopping events of the year, offering unparalleled opportunities for brands to gain visibility and boost sales. In 2023, spending on Prime Day was up 6% from 2022. With Prime Day 2024 expected in mid-July, now is the time to get your brand ready. 𝐊𝐞𝐲 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐟𝐨𝐫 𝐏𝐫𝐢𝐦𝐞 ����𝐚𝐲 𝐒𝐮𝐜𝐜𝐞𝐬𝐬: 𝟏. 🛒 𝐏𝐥𝐚𝐧 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧𝐬 𝐄𝐚𝐫𝐥𝐲: Submit deals by end of April. Finalize Lightning/Best Deals by May 3, 2024. Start early promotions by June 9, 2024. 𝟐. 📦 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐈𝐧𝐯𝐞𝐧𝐭𝐨𝐫𝐲 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Begin inventory submission by May 13, 2024. Ensure all inventory is checked in by mid-June 2024. Monitor stock levels and adjust in real-time. 𝟑. 📄 𝐄𝐧𝐡𝐚𝐧𝐜𝐞 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐃𝐞𝐭𝐚𝐢𝐥 𝐏𝐚𝐠𝐞𝐬: Finalize creative assets by May 15, 2024. Optimize product content by May 20, 2024. Regularly review and test content. 𝟒. 📈 𝐌𝐚𝐱𝐢𝐦𝐢𝐳𝐞 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐑𝐞𝐚𝐜𝐡: Finalize sales funnel strategy by May 10, 2024. Ensure complete ad coverage by May 31, 2024. Continuously optimize campaigns. 𝟓. 🤝 𝐅𝐨𝐬𝐭𝐞𝐫 𝐓𝐞𝐚𝐦 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧: Finalize escalation plan by June 20, 2024. Verify deal readiness by June 24, 2024. 𝟔. 🎯 𝐌𝐚𝐢𝐧𝐭𝐚𝐢𝐧 𝐁𝐫𝐚𝐧𝐝 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲: Ensure uniform messaging across platforms. Use Amazon DSP for prospecting and retargeting. 𝟕. 𝐏𝐨𝐬𝐭-𝐏𝐫𝐢𝐦𝐞 𝐃𝐚𝐲 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬: Analyze performance and refine strategies. Continue advertising with optimized campaigns. Offer follow-up promotions to clear inventory. 𝐅𝐢𝐧𝐚𝐥 𝐓𝐡𝐨𝐮𝐠𝐡𝐭𝐬 Stay ahead, stay prepared, and make the most of this shopping! #amazonprimeday2024 #primedayprep #brandvisibility #amazonfba #retailsuccess #salesstrategy #amazonadvertisibg #inventorymanagement

Shoppers and sellers, let's join hands to make sure everyone saves and earns well. Get ready for another great Prime Day with amazing deals and opportunities! #Amazonindia #AmazonPrimeDay #PrimeDay2024 #Ecommerce #OnlineShopping #DealsAndSavings #RetailSuccess #ShopSmart #DigitalCommerce #SalesEvent #CustomerSavings #BusinessGrowth #RetailInnovation

...Tis the season!... Prime Day is upon us 🤔 How are you prepping? With rising cost-per-clicks, competitive shopping events through other retailers, and more brands looking at their true TOTAL ROAS - it is more important than ever that brands approach Prime Day with creativity. Some questions to ask: ➡ What is your "lead-in" strategy, and how do you plan to leverage it during Prime Day? ➡ Where can you leverage product page ad placements to encourage basket building? ➡ Have you set reasonable expectations around ROAS during the month of July based on set sales goals? CPCs are HIGH ➡ Shoppers want to best deals - what deals have you set and how are you planning to keep ads live through core shopping hours? ➡ Are you leveraging top of page placements big multipliers? (only 20% - 30% of shoppers make it past page one - possibly less) ➡ Video is crucial to the shopping experience, are you currently running video ads and building relevancy within searches that matter most? ➡ Are your expectations reasonable for your category and/or brand given your budget, your promotions and current share within your category? A couple of tactics to keep in your back pocket: 🔸 Push upper funnel tactics BEFORE Prime Day 🔸 Leverage retargeting during the prime shopping days 🔸 Tap into off-Amazon advertising to drive into Amazon 🔸 Keep those video ads on - Sponsored Product will exhaust quickly 🔸 Determine where your product can be seen as "complimentary" to another and target within the product page What other thoughts do you have? Drop them below ⬇ and as always, The Topo Agency is here to help you navigate the unpredictable landscape of Amazon, so if you're looking for some help reach out to myself or someone from my team... we're here to help! 🏔 🧗♀️ . . . . . . . . #AmazonSupport #AmazonAgency #AmazonAdvertising #PrimeDay #PrimeDay2024 #AmazonSeller #AmazonVendor #AmazonHelp #eCommerce #AmazonStrategy #TheTopoAgency #AgencyPartner #AmazonPartner

So - What Are the Benefits of Using Dayparting on Amazon? There are numerous benefits of using Dayparting in your campaigns. Listed below are a few of them! 🔹Show Ads During Peak Times In general, conversion tends to stay high from 6 pm to 12 pm on Amazon, when the shoppers have free time to browse and purchase products. You can use dayparting to set up a high ad budget for your campaigns during this timeframe. It ensures ads are shown to high-converting shoppers and gets more sales. 🔹Eliminate Window-Shopping Traffic In general, brands observe fewer sales at night, between 12 am to 5 am. These are infomercial hours of the day. At this time, shoppers focus more on window shopping and discovering new products. Reduce bids on campaigns during this time to ensure you are not wasting ad budget on non-converting audiences. 🔹Get More Sales During Shopping Events Shopping events such as Prime Day, Black Friday, and the Q4 holiday season are the prime time for sellers to make good sales. The demand and competition are fierce these days, and CPC tends to inflate by 2x-3x during these times. Set up a rule to increase bids by 20% for your high-converting campaigns from the 4th week of October to the 3rd week of December, and you’re all set for Q4. 🔹Manage a Limited Daily Budget Effectively Dayparting also lets you utilize a limited ad budget effectively. Reduce the ad budget during sales downtime to conserve the total daily ad budget. And bid more aggressively during high-converting hours to align ad spends with customer buying behavior and get more sales. Learn How to Unleash the Power of Dayparting in Amazon Ads for Sellers: https://lnkd.in/gwUPAjgD Leave a like👍 and follow📱us - part 3 goes live tomorrow! #AmazonFBA #eCommerce

Don't just follow someone else's Prime Day strategy 👀 Consider what YOUR brands goals. 1️⃣ Do you want to increase sales❓ 2️⃣ Do you want to ensure you are as profitable as possible❓ 3️⃣ Do you want to liquidate stock❓ 4️⃣ Do you want to defend your ranking and position against other competitors who will be taking advantage of the day❓ 5️⃣ Do you want to use the day as a customer acquisition opportunity❓ It's not too late to take advantage of the increased traffic period. Increasing sales 👉 ensure you monitor your main revenue-driving keywords and that you have enough budget behind these. Are your products price competitive, and can you put coupons on them to drive CTR? Profitability 👉 ensure that you optimise your campaigns in the run-up to high-traffic days and that you are at your ideal TACoS/ACoS. Do not increase bids; ensure you are only increasing your budget to what you can afford. Liquidate 👉 set a competitive price and possibly a coupon to ensure a high CTR. Decide what you can spend on liquidating and use PPC to push sales. Defence 👉 ensure you have defensive and offensive campaigns targeting your top keywords and main competitors. Take advantage of all ad types in the run-up to Prime Day and during. Ensure you have enough budget to never go out of stock. Ensure you are price competitive and have coupons set up to compete on your main products. Customer Acquisition 👉 make use of top-of-funnel strategies in the run-up and on the day itself. Remember the more customers you acquire during this period, the more customers you have in the funnel to retarget through the rest of the year. Work out what sort of ACoS/TACoS you are comfortable with to achieve this aim. Remember, Prime Day strategies are not a one size fits all approach. #amazon #amazonfba #amazonads #amazonppc #amazonppctips #amazonfbaseller #amazonfbasecrets #amazonadvertising #ecommerce #strategy #advertising #primeday

Amazon Prime Day is one of the biggest e-commerce days. How did Amazon achieve that? Launched in 2015, Amazon Prime Day has become a significant annual shopping event globally. BAV@WPP, in partnership with VMLY&R Commerce leaders, analyzed 2023 Prime Day and gathered valuable insights 👛 Affordability Matters: With shoppers facing financial pressure, genuine deals were crucial to compete with private label offerings. The event featured various deal formats (e.g. 'wow' deals, lightning offers, new deals every 30 minutes, and 'invite only' specials) 💬 Emphasis on Engagement: Amazon focused on engaging shoppers through platforms like Amazon Inspire, similar to TikTok, providing in-app videos of influencers showcasing products and facilitating direct purchase links. TikTok itself was widely used during the event. 🧑 Hyper-Personalization: While maintaining its mass appeal, Amazon Prime Day adopted a hyper-personalized approach. Deal tiles were tailored based on individual purchase habits and behavior, moving away from generic offers. 🤝 New Partnerships: In addition to product and price deals, Amazon Prime Day ventured into new territory by partnering with travel company Priceline. Shoppers had the opportunity to access discounts on hotel bookings, resulting in increased revenue and bottom-line profit for Amazon. 👇 Link to the sources and the newsletter in the comments #ecommerce #amazon #amazonprimeday

How These 7 Strategies Helped Me Achieve 10X Sales During Prime Day 2023... #PrimeDay, first introduced in 2015 to celebrate Amazon's 20th anniversary, has grown into one of the biggest #Ecommerce shopping events, often surpassing #BlackFriday and #CyberMonday in sales volume. The event spans 48 hours and features various promotions, including Lightning Deals, Deals of the Day, and exclusive offers through Amazon's Alexa-enabled devices. Here are the key strategies we used: 👉 Early Stock Preparation: We ensured our replication were optimal across regions by coordinating with all sellers and shipping inventory to major fulfillment centers 2-4 weeks in advance. 🌟 Boosting Brand Visibility: One week before Prime Day, we increased brand awareness through new Sponsored Brand Ads, scaled up successful Sponsored Product campaigns, optimized our listings, and engaged in competitor targeting to capture more traffic. Remarketing campaigns also helped for achieving #PrimeDaySuccess. 🔍 Active #PPCStrategy: On Prime Day, we regularly monitored and adjusted our bids and budgets. We increased daily budgets to avoid running out early and focused on high-performing keywords and products. 💥 Utilizing Promotions: We took advantage of various promotions like Prime Day Deals and Lightning Deals. With our #AmazonSellers Partners, we offered competitive discounts and used coupons to attract more buyers. 📈 Strategic Bids and Budgets: We adjusted bids and budgets based on Amazon's recommendation to increase bids by 20-25%. By analyzing 30-day attribution data, we identified high-converting targets and adjusted our placements and budgets accordingly. 🤝 Quick Customer Response: Promptly responding to customer inquiries during the event created a positive shopping experience, setting us apart from competitors and converting more sales. This strategy helped us secure four products as #AmazonBestSellers. 📅 Post-Prime Day: We continued running high-performing campaigns after Prime Day, preparing for the Indian #IndependenceDay events. We created retargeting Sponsored Display ads for visitors who didn’t convert during Prime Day, maintaining momentum and capturing significant #SalesBoost during the Independence Day celebrations. For brands gearing up for #AmazonPrimeDay, consider these strategies. If you try them, please share how they worked for you! #DigitalMarketing #AmazonIndia #Advertising #SEO #BusinessGrowth

The results are in from this year's Prime Day event and Amazon has a lot to celebrate. As reported by CNBC, over 375 million items were sold worldwide, handily surpassing last year's totals. For those of us on the Amazon ads team, these incredible numbers showcase the power and performance of Amazon's advertising platform. Through promoted products, sponsored brands, DSP and our other ad formats, we helped connect customers with relevant deals and offers. Our self-service ads platform makes it easy for sellers and vendors of all sizes to create targeted, cost-effective campaigns. The over 175 million items purchased from third-party partners proves Amazon ads work for businesses big and small. With innovations like automatic targeting, bid recommendations and expanded reporting, our ads platform is designed to help brands efficiently scale and optimize for sales. The success of Prime Day shows that our constant improvements continue to drive results. The record-breaking Prime Day numbers get me excited about the future. With an ads platform this powerful, imagine what else we can accomplish when we combine technology, innovation and passion. The sky is truly the limit! #primeday #amazon #amazonads #advertisingstrategy #advertisingtips https://lnkd.in/ewun__va