Publicis Media’s Post

So proud but still so driven.

Some gems here.

The 71st Cannes Lions International Festival of Creativity concluded with the penultimate awards night. The awards were presented for the Film Lions, Glass: The Lions for Change, Sustainable Development Goals Lions, The Dan Wieden Titanium Lion, and The Cannes Lions Grand Prix for Good categories. Special awards were also announced to demonstrate Cannes Lions' dedication towards transparent and accurate results. Creative Company of the Year : 1. WPP 2. Omnicom Media Group 3. Interpublic Group (IPG) Network of the Year : 1. Ogilvy 2. Publicis Worldwide 3. DDB Worldwide Independent Network of the Year : 1. Rethink 2. Edelman 3. Serviceplan Group Agenturgruppe Agency of the Year : 1. Publicis Conseil, Paris, France 2. Rethink, Toronto, Canada 3. Ogilvy, New York, United States Independent Agency of the Year : 1. Rethink, Toronto, Canada 2. Edelman, London, United Kingdom 3. Klick Health, Toronto, Canada Palme d'Or : SMUGGLER, United States Creative Brand of the Year : 1. The Coca-Cola Company 2. The HEINEKEN Company 3. Apple Wieden + Kennedy | Superette | DoorDash | Marcel, Paris | Orange | The Monkeys | Accenture Song | Sydney Opera House | Ogilvy Singapore | Vaseline | Publicis Conseil Paris | Renault Group | INNOCEAN Berlin | Reporters Without Borders (RSF) Congratulations to all the winners! #Creativity #CannesLions #Advertising #Winners #Adtechtoday

Day 4 at the 71st Cannes Lions International Festival of Creativity concluded with the prestigious Cannes Lions being awarded for the Brand Experience & Activation, Creative Business Transformation, Creative Commerce, Creative Effectiveness, Creative Strategy Innovation, and the newly introduced Luxury and Lifestyle Lions. The night also saw the Regional Network of the Year Awards announced. Here's a list of winners Regional Network of the Year - Asia : Ogilvy Regional Network of the Year - Europe : Publicis Worldwide Regional Network of the Year - MENA : BBDO Worldwide Regional Network of the Year - Latin America : DDB Worldwide Regional Network of the Year - North America : FCB Global Regional Network of the Year - Pacific : BBDO Worldwide Regional Network of the Year - Sub-Saharan Africa : TBWA\Worldwide Weber Shandwick Chicago | Pop-Tarts | Loewe Madrid | Klick Health Toronto | KVI Brave Fund Inc. | Rethink Toronto | Kraft Heinz | Dentsu Creative Amsterdam | KPN | LePub | Amsterdam | Philips | Publicis Conseil Paris | Renault Group Congratulations to the winners!  #Creativity #CannesLions #Advertising #Winners #Adtechtoday

🚀 Exciting News! 🚀 Thrilled to share that I have embarked on a new professional journey as Chef de Publicité at Publicis Conseil ! 🌟 I am incredibly honored to join the talented team at Publicis Conseil and take on the exciting challenge of working with the iconic brand Garnier. 🌿 Big thanks to everyone who has been part of this journey so far. Here's to new beginnings, exciting projects, and the limitless possibilities that lie ahead! 🚀✨ _____________________________________ #NewBeginnings #CareerMove #PublicisConseil #Garnier #Advertising

Every year, I go into Cannes a bit cynical, questioning whether it is all a bit performative. This year, however, I had a very different experience. Sure, there were certainly still aspects that were more spectacle than substance, but on the whole, I was inspired – by the work, by the camaraderie, and by the emphasis on true #creativity. For every benign, redundant mention of AI, there was an impassioned case made for the power of originality and unexpected creativity. I might have expected this from creative agencies, but I was most encouraged by the championing of creativity from the esteemed panel of CMO’s at Forbes' Most Influential CMO Luncheon.     Perhaps, we are collectively over the seduction of predictability and (faux) certainty. Perhaps, we are all realizing the diminishing returns of relentlessly pursued risk mitigation. Perhaps, the extremes of either dull sameness or shallow gimmicks will yield to smart, beautiful, big, bold, important ideas that build real brands and drive real business and if we are lucky, move society forward along the way.     I left Cannes feeling the renaissance has begun and that TBWA is exactly the right place to be for it, where Disruption is not a catchphrase, but an essence and a mandate.   My optimism was a direct result of spending time with Kyle Chayka, Lucia Aniello, Ben Tallon, Flau’jae Johnson, Beatrice Domond, Seth Matlins, The amazing women hosted by The Female Quotient, our ambitious clients, and my fellow Pirates.   As my partner Bruno Regalo says, a new season starts now – so may we all contribute to the renaissance and show up in Cannes next year with work that makes us proud.   Cannes Lions International Festival of Creativity | TBWA\Worldwide | TBWA\Chiat\Day | Omnicom | Troy Ruhanen | Courtney Nelson | Emily Wilcox | Jen Costello | Anh-Thu Le | Kirsten Rutherford |Jacqueline Redmond | Desmond Marzette | Mark Weinstein | Hilton | Jennifer Murillo | Discover Financial Services | Ryan Ostrom | Jack in the Box | Kate Cronin | Moderna | Brandi Ray | Jane Wakely | PepsiCo    #CannesLions2024 #OmnicomCannes #TheDisruptionCompany

2023: No.1 in the Middle East, No.9 in the world. 2024: No.1 in the Middle East, No.7 in the world.

What a panel at yesterday's AdNews L!VE Adelaide event! Joining dentsu's own Danny Bass on stage was SA Premier Peter Malinauskas, saying that South Australia's advertising industry is crucial in furthering the state's economic growth as it delivers trustworthy information. Read more below. #carat #southaustralia #adelaide #dentsu #AdNews #advertising

Strategy is not just a discipline, it’s a culture. Just as creativity is. Been doing a few intensive and (hopefully) interesting sessions for our teams at Publicis Groupe on how we and our clients can be more interesting with our springboards (creative briefs and client briefs), by being more revelatory with insights and more positively provocative with the thinking. And today, for Ramzi’s gang at Saatchi & Saatchi MEA, it was fun to conduct another interesting session alongside other sessions with our teams, especially our young talents, at Leo Burnett MEA (Middle East & Africa) Publicis Middle East and Digitas Dubai as a start - hearing the different ahas, feeling the energy and watching the strategic thinking flow (from people beyond “strategy”), as we cracked a few exciting ones for our big brands. So yeah, it’s true - strategy (and creativity) is not just a discipline, it’s a culture.

Interesting article considering the strength of Publicis now and how it is being driven by Epsilon globally... When Pulblicis bought Epsilson it had the lowest Organic growth rates of any of the agency groups - now it is 10 times WPP. I'd say that it took the work of a lot of people in Publicis and Epsilon working to drive the best business outcomes for their clients. What is interesting is that nearly 4 years later commentators are still misunderstanding Epsilon as a "Data" business. Our main asset is the ability to message real people 1-1 at 500%x the scale of any competitor - our halo product is identity not data. In the UK that means a fully scaled ID map based on explicit consent, keyed on name and address & verified by transaction. The most scaled 1p data solution in market. Next year the importance of that asset is going to be understood - I fully expect the gap between Publicis and other groups next year is going to widen as a result.