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If a tree falls in the woods, and nobody hears it, is it now a great spot for a billboard? Some methods of advertising absolutely deliver on their claims and have the numbers to prove it afterwards, but your bank account is still only less the ad spend and not the increased revenue. Your ideal customer may never pass your billboard because it's where they never drive by. Digital ads on websites your clients never visit or TV channels they don't watch won't lead to revenue now matter how good it looks. ShopGadsden.com focuses on determining who your target customer is and where they are with extensive local knowledge. In many cases we can help you spend less on more effective ads based on data from a customer profile, so contact us today to get started! #smallbusiness #smallbusinessowner #smallbusinesses #smallbusinesssaturday #smallbusinessowners #smallbusinesslove #smallbusinessmarketing #smallbusinesstips

Search Growth Slows As Retail Media Takes Lead In Agency Forecasts https://lnkd.in/gxyF5qG9

For The Drum, consumer insights platform Zappi analyzed data from the last four years to predict the most crucial advertising trends to expect in 2024. This is what you should know going into the new year: https://lnkd.in/eq4Q8xTr #AdvertisingTrends #MarketingIndustry #AdvertisingData

No doubt about it, digital advertising can offer a plethora of 'deals' for consumers and advertisers alike. One of the best products to heavily advertise? Products on sale. Seems so simple yet often overcomplicated. #DigitalMedia #Engagement #sales

After a year marked by economic uncertainty, marketers plan to take a nuanced and flexible approach to budgets as 2023 nears its close, Kimeko McCoy observes in Digiday. On the #B2B side, our clients report shorter sales cycles compared to the first half of this year. As budget becomes available again, brands can tap #MarketingAgency partners to dust off unfinished creative ideas or content to boost results before the end of the year. https://bit.ly/3rUHjVm

The evolution of digital platforms and increased privacy restrictions have cattle-prodded a reluctant advertising industry directly where marketers say they’ve always wanted to go: a future where success can be measured in actions, not ads. This evolution is most obvious in the rise of retail media titans and the growing number of retail media networks that deliver value to brands in the form of sales, not just impressions. #retailmedia #attribution #digitalmarketing

With the advance of digitalisation, there is also a growing emphasis on the online space for shopping. Getting information about and buying products and services online is becoming an integral part of our way of life. This means that more and more market players are looking to capture the attention of consumers, which means more and more advertising. We have known for a long time that people cannot absorb an infinite number of advertising messages, so we have to turn to more and more creative advertising solutions. Retail media networks can be a good alternative. But what does the term mean? Here's an introduction to retail media networks on our blog! https://lnkd.in/dgbe5mNX #EcommerceGrowth #WebshopSuccess #RetailMediaRevolution #Inhabitad #RetailRevolution #MonetizeYourTraffic #DigitalAdvertising #RetailTech #RetailMedia #AdvertisingSolutions #RevenueGrowth #InnovativeTech #WebshopWizardry

The guide contains the first pan-European definitions of retail media in a digital advertising sphere [...] https://lnkd.in/eApAHMj9 #digitaladvertising #media #advertising #markeitng #news #LSCPROM

What are the top five things that advertisers need to know about consumer behavior and attitudes as we turn the corner and enter the second half of 2024? Fresh from the pages of our freshly updated Mid-2024 Advertising Trends Report, this story on the OUTFRONT blog breaks down five of the most major takeaways from the consumer section.