Who’s excited for summer movies🎥☀️? We know Snapchatters are. Recently released research from our partnership with Snap Inc. shows that ads from the service drove a 91% lift in theatrical ticket sales. Read more about how Snap Inc. joined up with Samba TV to assess the incremental impact of Snapchat ads on Fandango ticket sales by comparing ad-exposed audiences with a control group. 👉👉https://lnkd.in/ePPWwuzD #SambaTVInsights #TVData #TVMeasurement
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Some observations from 2024 Superbowl ads: 1. Starpower and quirk were the most used techniques, as expected. It was great to see cast members from some of my favorite shows together on screen again. 2. Cutting the clutter was Google with its heart-warming Javier in Frame ad. 3. The Snapchat ad was simple but gave you something to talk about. 4. Both Universal Studios and 20th Century Fox, had this very doomsday-like feel which sparks great conversation - especially when the alcohol moves like Travis Kelce What was your favorite Superbowl Ad? #SuperbowlAd #communikate
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Founder/ CEO, The Rainbow Disruption I Brown U and UC Berkeley Adjunct Professor I Bestselling Author of DEI C.R.E.D.E.N.T.I.A.L. I Former Chief Diversity, Equity, & Inclusion Officer at Nike I Forbes 30 Under 30
🏈 Must Read New Report Examines 50 Years of Super Bowl Ads + Onscreen Inclusion 🏟 🏈 ⏰ Super Bowl LVI is just around the corner, and as someone deeply ingrained in the world of sports, as a sports management major and former sports executive Nike, this time of year always gets my adrenaline pumping! I'm eagerly anticipating the clash between the San Francisco 49ers and the Kansas City Chiefs for the championship in just two weeks. 📝 This year, I'm thrilled to share that I've been working with Alltold, a company at the forefront of using AI to responsibly measure onscreen inclusion in advertising. Together, we've delved into the last 50 years of Super Bowl ads to uncover intriguing trends in onscreen representation. From the evolution of diversity to the power of inclusion in advertising, there is so much to learn from the ever-changing landscape of media and culture. The report is available now and you can dive into our insights leading up to the big game! https://lnkd.in/etTkdYA6 What truly fascinates me about the Super Bowl is its unparalleled ability to unite a massive and diverse audience year after year. It's a cultural phenomenon unlike any other, and its impact extends far beyond the gridiron and as the most watched televised event of the year the commercials are a crucial part of that impact. I look forward to seeing what magic happens on and off the field. Let's make this Super Bowl one to remember! 🎉 Big shoutout to all the Alltold partners involved in making this report possible: Adland, AM Design, GLAAD, RespectAbility, University of Toronto, and CloudFactory #SuperBowlLVI #InclusionInAdvertising #Diversity #Advertising #AI #ResponsibleAI #DEI
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Snapchat Shares Insight Into the Value of the App for Film Promotions: Snapchat can be a valuable tool for movie promotions. https://bit.ly/45p2iiy
Snapchat Shares Insight Into the Value of the App for Film Promotions
socialmediatoday.com
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Facebook and Instagram-owner Meta are likely to overtake the entire global linear TV market in advertising revenue in 2025. This includes NBC, CBS, Fox, and the major broadcasters. The growing importance of performance marketing has helped Meta to disproportionately gain media dollars. #meta #facebookmarketing #instagram #instagrammarketing
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📖 “After The Game” via Simon & Schuster | Transitioning Former Athletes To Business Success at SuccessCoach.com
The #nfl 's Plan to Stream the #blackfriday Game Sparks Controversy As many unwind after Thanksgiving dinner, the NFL plans to make history by streaming the first ever Black Friday game exclusively via Amazon Prime. The Jets will battle Miami without national television coverage. This sparked lively debate on my feeds about streaming access. While some applaud more flexible viewing options, others argue it limits convenience and reach. ✅ Pros: Expands streaming pioneer Amazon's partnerships Appeals to tech-savvy younger fans Potential template as audiences shift online ❌ Cons: Requires Prime subscription (~$139 per year) Impacts viewers without reliable internet Loses exposure and walk-by audiences from major networks I see good intentions here, but the execution troubles me. Sports connect us across demographics and backgrounds. This risks leaving fans behind. What do you all think? Is this an innovative move toward accessibility, or does it expect too much from audiences? Are more tech-exclusive deals good for viewers and the game overall? I don't have strong answers but I'm curious to have a thoughtful discussion. Sports often reflect society’s tensions between innovation and inclusion. At what point does “progress” actually regress by isolating fans? #linkedinsports
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🚀I help E-commerce owners getting more sales ⚡️Meta, Google, Snapchat, Tiktok Ads & SEO 💸$3M+ sales win for my clients Want to be my next case study?👇🏻
Talk about making every dollar count! 📈 Our Snapchat ad campaign is on fire, delivering a stellar 4.84x ROAS. A modest $25 investment resulted in an impressive $121 purchase value in just one day. 🚀💡 #DigitalMarketingMagic #SnapchatSuccess #ROIonPoint
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💡 How can media companies maximize the power of their audiences? 💡 Recent data from Hub's TV Churn Tracker and Conquering Content studies highlights a crucial segment often overlooked: Black viewers. Here’s why Black audiences are more valuable than ever for streamers: ✅ High Engagement: Black viewers are not just watching more TV; they're enthusiastic about it, stating it's better than ever. They're also the top users of various video platforms (including SVODs, FASTs, premium cable channels, as well as over-the-air broadcast TV) spending over 30 hours per week glued to their screens. ✅ Influencers of Trends: Black viewers are more likely to explore new shows recommended by streaming services and keep tabs on upcoming series and movies. Their active engagement means they play a significant role in shaping what's hot and what's not. ✅ Vital to Growth: Black households lead in the purchase, subscription, and usage rates of entertainment services compared to other groups. They are frequent "Swappers" of services, continually adding and dropping subscriptions, which underscores their critical role in the competitive dynamics of the streaming industry. ✅ Content is Key: For Black viewers, "always fresh" content is a significant draw. Their preferences and behaviors are a clear signal to content providers about the importance of refreshing their offerings consistently. Read more about what the data has to say in our latest Hub Intel 👉 https://lnkd.in/d_tCJnQM #streaming #research #media #churn #representationmatters #blackaudiences
The Importance of Black Viewers in the Streaming Marketplace
hubintel.substack.com
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How to Grab and Hold Your Audience's Attention in AVOD | Increase Your Earnings In AVOD, your earnings depend on how well you can engage your viewers. Learn how to captivate your audience within seconds to maximize your revenue. Don't let commercials drive away your viewers - master the art of keeping them hooked! #AVODEarnings #AudienceEngagement #GrabAndHold #VideoMonetization #MaximizeRevenue #CommercialStrategy #ViewerRetention #ContentCreation #DigitalMarketing #VideoAdvertising
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The results are in, and Samba TV data clearly shows that Snap Inc. campaigns have a significant impact in driving audiences to watch new shows and stream movies 📺 🔥 . Newly released research leveraging Samba TV’s Causal Attribution and Snap’s Intent to Treat control methodologies showed an average lift of 84% in tune-in rate among audiences exposed to an advertisement on Snapchat across a robust variety of studies. “Snapchat is the preferred platform for younger generations to stay connected, and the Samba TV studies prove that entertainment advertisers make a significant impact by tapping into our large and highly engaged audience to find new viewers for TV shows and movies.” - Elana Sulzer, U.S. head of entertainment at Snap. "Our research provides actionable insights for entertainment marketers, demonstrating Snap's emergence as an essential partner in marketers' media strategy, increasing advertiser confidence in leveraging the platform to reach this unique demographic." -Ashwin Navin, Co-founder and CEO of Samba TV Read more 👉https://lnkd.in/geScb7mp #TVMeasurement #DataIntegration #TVData
NEW: Snapchat campaigns delivered an 84% lift in tune-in! 📺 Our research with Samba TV found that Snapchat can help streamers and networks drive audiences to watch TV shows and movies. Find out more in our blog post: https://lnkd.in/eXYQ7cs8
Snapchat Drives Audiences to Watch TV Shows and Movies | Snapchat for Business
forbusiness.snapchat.com
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