Don’t sleep on community management ⚠️ The comments and messages you see on a brands social channel have the potential to improve the whole business.
100%. Commenting as a brand account on random posts creates exponentially more opportunities for discovery.
It is incredibly frustrating to see a brand social channel that has ZERO interaction from the brand.
Say it louder!
this. post. right. here‼️
The comment sections are the reason people will keep coming back If they feel heard by a brand or like they have a relationship with it. The feeling will not only be a sustainable one but one that makes them feel valued as consumers of content Love this message Sara Arbelaez
Not only is interaction from the brand great for building loyalty but the comments make content generation SO EASY. If you're working on TikTok, make 1 video a week that replies to a comment and you're golden :)
🗣️🗣️🗣️ Chandler Oriente
Engagement with proper strategy is even more important. Don't just engage for the sake of it. -> nice post. -> good one. If someone thinks engagement like this will take them anywhere then oml you're mistaken. 😂
That’s exactly what Max Pete is going to talk about next Thursday. It’s what David Spinks talks about in his book, The Business of Belonging (highly recommend btw). Community is everything. It’s what informs and sustains business through the good AND bad times. 🙌🏽
Social & Digital Media Lead
6moThoughts on companies having another staff member who isn’t leading social do community management / social care?