Sarah Kissko Hersh’s Post

While I would love to say that what makes me stand out as a copywriter is my sparkling personality and rapier wit, what it really boils down to is that I am a very good listener. I know. How boring. Okay, I’ll spice it up by saying there’s a reason we have two ears and one mouth, and yes, I know when to keep my mouth shut. Seriously, though, when I’m writing for you, I’m not only crafting words, I’m listening for how I can create a conversation. I’m listening to what you offer and how it solves your client’s problem(s). Then, I frame the discussion so that the reader feels a connection that compels them to take action. Did you catch the order there? Connection THEN Action? Yes, there must be a connection or no one will want to go a step further in knowing a thing more about you. So, let's talk about YOUR story. And by that, I mean: You talk; I listen. Ready to transform your message? Click the link to Book A Discovery Call! https://buff.ly/48onMwk

The most common mistakes that hold persuasive copywriters from becoming great. MISTAKE # 32: Accidentally Insulting - Your copy makes your prospects feel belittled, like you're assuming they're idiots and/or judging them for their insecurities. How to fix it: Ease up on the negative tone - Try to frame the copy in a more positive light and focus on uplifting them. Remove incorrect assumptions - Review your persona and make sure you're not making them feel dumb.

The difference between average and excellent salesmanship is objection handling. Any mediocre copywriter can write about features and benefits. A great copywriter can predict and handle the reader’s objections. If you’re not handling objections, you may sell a few suckers. But you won’t get any lifelong customers.

One of the hardest parts of writing a website is saying no. No, I won’t write about your latest award for employer of the year, it’s not relevant. No, you can’t blindly list all the product features and expect your Ideal Client to see the value. No, copying what your competitor did won’t work for you, in fact, it probably doesn’t even work for them. A copywriter's job is to tell you a strict no, so your customers give a quick yes.

Our words must have soul. Our words are diamond. Our words put soul to Business. You must believe your words put life in dead. Your words are not mere words, these are your inside your internal treasure 🪙🪙🪙. When You write, people are alive. People listen and see your text.Then you can call yourself a copywriter.

You want to read for an agent, but more than that, you want to BOOK the #vo job! To do that, you have to make the words on the page come alive. Space is limited for this 3 Hour Workshop: "What Are You Trying to Get Me to Say: Understanding your Copy From a Copywriter’s Perspective" It can help you QUICKLY figure out where the writere was coming from and what they are hoping you'll deliver. Only a few slots left! Space is limited to make sure you have time to practice techniques explored.

When you read the phrase “personality-packed copy” do you immediately think of someone shouting in your face? Maybe an extroverted character? Maybe the bubbly, loud, unashamed friend? Someone fist-pumping the screen as they talk? That’s not what personality-packed copy actually is. It’s just one version of someone’s personality! Truly authentic copy will honour your personality. It won’t suddenly transform into a loud, bubbly, witty person unless that’s who you already are. Personality-packed simply means full of YOU. And that’s exactly what you’ll get when you work with the right copywriter – one who understands your voice and can replicate it so that it matches your brand perfectly. Don’t shy away from showing your personality in your copy. And equally, if you’re outsourcing your copy, any good writer will be able to mirror your personality. Plus, there are edits so you can work with them to add/remove any words that don’t quite fit 😄 Do you feel comfortable sharing your personality online?

Can I borrow you for a sec? I'd like you to do something simple. Load up the home page of your corporate website. Now, trying to be as impartial as possible, ask yourself this question: "Can I tell what this company does?" If the honest answer is no, you have some work to do (work, which in all probability will involve a copywriter). It's an old cliché, but first impressions count. And if your visitors can't work out what you do, they'll give up and go elsewhere.

We measure the market’s breadth and depth… We identify the gigantic emotional forces that create it... We focus those forces in terms of a single image, desire or need... We channel those forces toward one inevitable solution… Which is... Your product. We build your idea piece by piece… For real, Writing is the easiest step, You research is what differentiate you, That's what your copywriter must do before writing any copy for your business. P.S: I forgot to add crafting an irresistible offer...

Here is the simple template you can easily model as a coming copywriter and make it your WATCHWORD. But read this first…., ….the fact is that, if I try to sell you something, you will first resist. It's normal! Nothing to panic about it. But in order to overcome this resistance as a copywriter, here is what you can do: #1. Get the….ATTENTION of your audience first #2. Tell them…..you have SOLUTION to their pressing needs #3. Show them….there are much to BENEFIT and no RISK involve #4. Agree on….their RESISTANCE and handle their OBJECTION #5. Demonstrate.....the quickest way to TURN AROUND their life #6. Do all possible to….earn their TRUST about your claims #7. Let them… know they can choose to BACK-OUT anytime #8. Give them….clear STEP to take next That's only positive manipulation you need to solve the propect's resistance, friend” ~Akin Shalom