Paul Scrivens’ Post

View profile for Paul Scrivens, graphic

Helping random people find the million dollars hiding in their pocket.

I hate the term 'passive income'. It negates the active part of building the passive income. I think a better term for those trying to build something on their own is 'automated income'. It gives the impression that what you're building is a machine that works when you're not around. But how do you build an Automated Income Machine? When it comes to online business it fully revolves around the content and this is where most people fall flat. The LinkedIn experts have you creating content for views when the truth is that for an Automated Income Machine, you should be creating content for conversions. It means you want every single piece of content that you put out to do some type of work for you. I look at two different aspects of my content to ensure that it's doing something. The first is what I like to call the Pocket Business Framework. 1. Get people to notice you 2. Get people to pay attention to you 3. Get people to trust you 4. Convert that trust into money Your content needs to be doing at least one of these things. The longer the content, the more steps you can include, but if your content isn't doing one of these things then it's just wasted content. But how do you ensure that your content is doing these things? For that we need to look at the 2 layers of content. Layer 1 is: - Problems - Outcomes - Mechanisms Layer 2 is: - Opinions - Experiences - Worldviews Not enough space to dive deep into those things but the majority of content you see here and in other places misses a lot of this. It comes across more like a fortune cookie for CEOs and sure some people might enjoy that, but it's not the content that is going to consistently convert over time. But we want an Automated Income Machine, not a spend every single day working on the computer machine. And because this post is already getting long and LinkedIn is telling me to shut up, I can show you how to put all of the pieces together in this blog post: https://lnkd.in/gMHppc3E

How to Build Your Own Automated Income Machine

How to Build Your Own Automated Income Machine

https://pocketbusiness.com

To view or add a comment, sign in

Explore topics