Paul Scrivens’ Post

Feeling lost in the content chaos? Master these 5 proven content marketing strategies to cut through the noise and captivate your audience. In the battleground of content marketing, your mission is clear: move beyond mere noise to create genuine connections. Here are 5 strategies to make every word count: 1. Understand Behavioral Economics: Decode your audience’s desires and fears. Their emotional highs and lows directly influence their decision-making process. 2. Craft Spellbinding Narratives: Start with a hook, build to a climactic insight, and resolve with a strong call to action. Your story isn't just shared; it's felt and lived by your readers. 3. Data with a Creative Punch: Rather than simply stating facts, wrap your data in engaging stories. Turn statistics into meaningful insights that capture your audience's imagination. 4. Sensory Language Sells: Don't just say it; paint it. Use language that touches all five senses to create a palpable experience that turns leads into loyal fans. 5. Measure the Emotional Impact: Sentiment analysis is your secret weapon. It helps you gauge the emotional pulse of your audience’s reactions and refine your strategy for maximum resonance. Remember, content marketing is not yelling into a void; it's about orchestrating an experience that leaves a mark. It's time to harness the collective psyche, infuse your narratives with life, and not just reach your audience but truly move them. Let's not just join the conversation - let's elevate it. Drop a comment if you're ready to transform your content into experiences that echo in the hearts and minds of your audience! -ContentMarketing -Storytelling -Engagement -MarketingStrategy -EmotionalMarketing -B2BMarketing Read more on the blog: https://koka.bz/3X8yAw3

Content is not just king.👑 It's the entire kingdom. Let's shatter a myth: Content marketing is not about bombarding your audience with endless blogs, infographics, or videos. It's about creating a world where your brand is the hero, and your customers are the citizens. It's time to stop viewing content as a mere sales pitch and start seeing it as a tool to build lasting relationships.🤝 Here's a secret: The most successful B2B businesses don't sell products; they sell experiences. They tell stories that resonate, inspire, and engage. They create content that adds value, not noise. Unpopular opinion: Your audience doesn't care about your product. They care about what your product can do for them. Content marketing is the most effective way to show them. Here's a practical strategy: Instead of fixating on quantity, prioritize quality. A single exceptional piece of content can surpass the impact of a multitude of average ones. Remember, in the kingdom of content, the currency is value. The more you provide, the richer your brand becomes.🚀 For more than 22 years, we’ve helped B2B organizations promote the value of their products, services, and expertise. It’s far more effective and far less costly than advertising. Let me explain: Calendly https://bit.ly/3JF08BO

I started a course on "The Strategy of Content Marketing" and this is what I have learned so far : 1. The first thing that a good effect of content marketing normally will have is a headline that instantly commands attention. - Because of human nature and more to the point because of the things that distract ability and information overwhelmed have done to our nature. 2. After the headline, that first little bit of the content, the first few sentences need to pull the audience in. - You need to hook the audience with a story, some humor, some fascinating fact.  Something has to pull their attention in so that they engage. 3. Effective content also will normally have a single focused point. - If you will, it's a moral to the story that the content is trying to teach. Now, this might get to a specific objection to the purchase, it might be a motivation to purchase, it might be a belief the need to adapt before they can move forward as a customer. 4. And the final thing that effective content marketing will tend to have is a very clear specific call to action that explains to the audience simple how to take the next step. - Don't assume that the next step is going to be obvious for your audience. As a marketer, it's your responsibility to make sure that there is a well-crafted call to action in that content, that spells out what you want that person in the audience to do next to, again, continue down the path to purchase. What's your opinion on all the above? I like marketing, I learn marketing and I share it here on Linkedin. If you do too, leave a like or a comment!

Ever stumbled upon the term "content marketing" and thought, "What's this?" Well, let's dive deep and demystify this term! What Exactly is Content Marketing? 🧐 Content marketing is a strategic approach focused on creating, publishing, and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Instead of pushing products or services directly, it aims to provide information that makes the audience more informed, engaged, and connected. Think of it as serving up a delicious buffet of knowledge, insights, and entertainment tailored to your audience's tastes. How Does It Stand Out from Regular Marketing? 🎭 Beyond the Pitch: While traditional marketing says, "Buy this!", content marketing whispers, "Learn this, enjoy this, and oh, we're here for you." Engagement Galore: It's not just about catching eyes; it's about capturing hearts and minds, fostering genuine connections. Trust Builder: By offering value without immediate expectation, content marketing builds trust, turning casual browsers into loyal brand enthusiasts. Intrigued by the magic of Content Marketing and what it can do for your business? Reach out, and together, we'll craft content that doesn't just talk but resonates.

🔥 Are you letting fear hold you back from embracing content marketing? Fear is the mind-killer, as the famous quote from Dune reminds us. It paralyzes us from trying new things and evolving our marketing strategies. Many business executives are afraid to dive into content marketing because it's unfamiliar territory. Rather than interrupting customers with ads, content marketing focuses on guiding them to your solution by providing value. This departure from traditional tactics like radio spots, TV commercials, and cold calls can be scary. What if: No one reads the blog? The lead scoring is inaccurate? The ROI doesn't materialize? Failure is always a possibility when trying something new. You'll make mistakes along the way. But as Marie Curie said, "Nothing in life is to be feared, it is only to be understood." The alternative is far worse - remaining stagnant while your competitors evolve. Don't let the fear of imperfection cripple you. Start now, learn as you go, and continually improve. You don't have to be great to start, but you have to start to be great. Punch that voice of fear into submission and begin serving your customers with fantastic content marketing designed to meet their needs. This is a condensed version of a longer post. To read it in all its glory, sign up for newsletter (in my bio) for content marketing insights and ideas in your inbox.

🔥 Are you letting fear hold you back from embracing content marketing? Fear is the mind-killer, as the famous quote from Dune reminds us. It paralyzes us from trying new things and evolving our marketing strategies. Many business executives are afraid to dive into content marketing because it's unfamiliar territory. Rather than interrupting customers with ads, content marketing focuses on guiding them to your solution by providing value. This departure from traditional tactics like radio spots, TV commercials, and cold calls can be scary. What if: No one reads the blog? The lead scoring is inaccurate? The ROI doesn't materialize? Failure is always a possibility when trying something new. You'll make mistakes along the way. But as Marie Curie said, "Nothing in life is to be feared, it is only to be understood." The alternative is far worse - remaining stagnant while your competitors evolve. Don't let the fear of imperfection cripple you. Start now, learn as you go, and continually improve. You don't have to be great to start, but you have to start to be great. Punch that voice of fear into submission and begin serving your customers with fantastic content marketing designed to meet their needs. https://lnkd.in/ei_ACWgV

3 SIGNS YOU MIGHT BE SABOTAGING YOUR CONTENT GAME Did you know that, in content marketing, success doesn’t depend on what you do Success also depends on those things that you don't do. I call them self-destruct inactivities... This is how many content marketers unknowingly and constantly sabotage their own efforts. Your ability to identify and address these self-destruct inactivities unlocks greater success in your content marketing game. Let's take a quick reality check ➡️ You're neglecting analytics Shockingly, 56% of content marketers don't measure ROI. If you're not diving into data, you're missing crucial insights. ➡️ You're caught-up in the quantity-over- quality trap In the content marketing world, quality reigns supreme. Focus on value; it's the game-changer. ➡️ You're not posting consistently Consistency is key in content marketing. If you find yourself skipping weeks or months between posts, you could be sabotaging your content game. ➡️ You're ignoring audience feedback Your audience holds the key. Listen, learn, and adjust. Ignoring feedback is like sailing without a compass. P.S. Take action today to course-correct and propel your content creation efforts to new heights. Ready to step up your content game? Let's talk! DM me, and let's fine-tune your strategy for success

Trust me, Content Creation is not Marketing. Content creation is just one piece of the puzzle when it comes to content marketing. It's important to know the difference between Rushing to sell a product & Planning a thorough marketing. Let me explain : 🟣Working alone won't help build your business ➜ Spreading your information effectively is very important. The process of marketing is not easy ➜ it's not a walk in the park. 🟣Knowing your target group is the most important thing ➜ make a good marketing plan. ➜ It's important to tell the difference between making content and marketing in general. Get good business results ➜ work together systematically. ❌There are some things you should avoid: - 👎Thinking that good content posting is enough to make you successful on its own. - 👎Not realizing how important focused advertising is. -👎 Thinking that a single content approach will work for all platforms. -👎 Ignoring the information that data and audience comments can give you. -👎 Relying too much on organic reach. Think smart and use paid marketing. -👎 Not interacting with and engaging the community. -👎 Failing to adapt marketing tactics in response to industry trends. Mistaking the idea that marketing is easy for what it is. It takes time to experiment on different things to work out gor you. PS: Are you go out on weekdays for ME time or gatherings?

Here are 7 unexpected and cool ways that content marketing strategy work can transform and evolve your business.  (And they aren't about publishing content). ✅ It makes you think about your 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗶𝗮𝘁𝗼𝗿𝘀, and triggers you to redefine them in more precise and impactful ways. ✅ It causes you to take a good 𝗹𝗼𝗼𝗸 𝗮𝘁 𝗮𝗹𝗹 𝘆𝗼𝘂𝗿 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 and decide if they are clearly articulated. (One of my clients decided to drop a service altogether after the content strategy work surfaced that it wasn't something top clients were keen on). ✅ Brings to light what 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀 are doing and inspires you to  try new things in order to better compete. ✅ Allows you to see your 𝗯𝘂𝘆𝗲𝗿𝘀 with fresh eyes and then you can tweak offerings and messaging to better align with them. ✅ Surfaces what you really 𝘀𝘁𝗮𝗻𝗱 𝗳𝗼𝗿 (or your lack of a stand at all) and highlights how you should talk about that. ✅ Makes you look hard at your 𝘃𝗼𝗶𝗰𝗲 𝗮𝗻𝗱 𝘁𝗼𝗻𝗲 and think about whether you like the way you portray yourself. ✅ Challenges your 𝗰𝗮𝗹𝗹𝘀 𝘁𝗼 𝗮𝗰𝘁𝗶𝗼𝗻 (CTAs) and forces you to decide if those are the most powerful things you want your clients to do after they consume your content. Are these things you set out to confront when you engaged a content strategist? Probably no.  You possibly thought you were all set there. 🙄 But do these byproducts of a content strategy process move the needle in your business? 👍 Absolutely yes! When I meet with clients the foremost goal is to create a content strategy that targets their top-value buyer and start planning and creating content for them.  But the byproducts end up generating real and meaningful changes for their business. ➡️ If you are interested in how content strategy surfaces these things, DM me. I love talking about this stuff.

I firmly believe that CONTENT MARKETING IS STILL THE BEST! . Here are the few reasons why I think so: 1. Cost Effective for anyone just starting out and even if you are scaling content marketing will help you scale at speed. 2. Builds Trust & Authority for your brand, when your audience will learn new things from you they will start recognizing your brand and they are more likely to trust your brand while making purchasing decisions. 3. Educating your audience about your services, products, industry trends and insights will make you stand out from the crowd and also helps your audience to make informed decisions. 4. Content is a long term game, you will be amazed how long after your old content will bring you leads. 5. In this saturated paid advertising market it is hard to compete, but with content marketing you can still beat the best of best with your content! P.S: This post is not about 'Personal Branding'.