Paul Scrivens’ Post

"Turn every blog post/video into 40+ pieces of social content," they say... Well, they're wrong. 💁🏻♀️ Here's why you actually DON'T want to do that: Smart marketers don't treat every piece of content the same way. They customize everything, including how & how much they repurpose, to the individual piece of content's goal & purpose. They're also careful about overwhelming audiences with content (yes, it's still possible). Instead of repurposing every long-form piece of content into 40+ other pieces of content as soon as you publish it, try this: - Publish the long-form piece of content - Repurpose it into 3-5 pieces of content to post daily over the next week - WAIT to do more until you see how those perform If they perform well, you can keep reusing those once a month or so instead of writing 35 other social posts to post one time and forget about. If they don't, write 3-5 more. Write a few at a time, and keep reusing the ones that work until they don't anymore. Maybe you'll eventually get to 40 posts, but you probably won't need to. Because that varygee approach might sound like less work than creating new content, but it's still too much, because it still comes from a place of hustle instead of efficiency.

If you’re tired of producing content daily, this is for you. Creating fresh and engaging content every day may feel like a treadmill run sometimes. You’re moving but you’re not really moving. But, What if you could squeeze more juice out of the content you already have? What if you didn’t have to squeeze your brain every day for new content? What if…. (Let’s stop there, that’s a lot of “What Ifs”) The answer to all these “What Ifs” is Content Repurposing. It is the secret weapon to expand your reach without burning out. Here are 3 simple ways to do it: - Blog Posts into Social Snippets: Take key points or quotes from your blog and turn them into eye-catching graphics for social media. - Turn Videos into Snackable Content: Chop longer videos into shorter clips for social media. - Repackage Webinars into Email Courses: Break down webinars into bite-sized courses and deliver them via newsletters or emails. Repurposing your existing content helps you save time, reach a wider audience, and get more mileage out of your hard work. It's a win-win-win!

Imagine sitting down to plan out your content for the next month. You've got a million things on your plate, deadlines looming, and zero inspiration. Sound familiar? That's exactly where one of my clients found themselves not too long ago. But In just 30 minutes, we were able to brainstorm 30 days' worth of content ideas – social media captions to email newsletters and video scripts. The best part? It felt like having a conversation with a trusted friend, bouncing ideas back and forth and getting instant inspiration. 💡 So, how does it work? It's simple. Just copy my prompt from here… I want you to act as a social media content expert having an experience of 30years. You can generate hundreds of content ideas off of little information. Your content ideas can be translated into Instagram Reels, YouTube Shorts, long-form YouTube videos, and everything in between. You also know how to properly launch, grow, and nurture audiences on social media. Please provide [number] content ideas related to [specific keyword or phrase] that would be unique and informative to my readers who are interested in [topic/industry]. I am looking for ideas that can be presented in [content format] and provide [goal]. Can you also suggest some relevant [subtopics] that can be included in the content to provide additional value to my readers? Can you recommend some keywords or phrases that would be beneficial to include in my content calendar for [industry/niche] that are related to [subtopic/aspect], and how can I position them to provide value to my readers who are interested in [topic/industry]? Additionally, can you suggest [number] topic ideas that can be presented in [content format] and provide [goal] to my readers? With a brief description of your audience, your niche, and the type of content you're looking to create, and let the magic happen. Before you know it, you'll have a treasure trove of content ideas at your fingertips. 📝 I have created multiple prompts to put your content game on automation! Want it? Just comment PROMPT below and I will personally reach out to you with the document. #ContentCreation

"If you build it, they will come." Not when it comes to content marketing.  Don't let your glorious content go unread. Here are 7 ways you can promote that blog post or pillar page for maximum engagement. 1. Share it on social.  2. Promote it via email.  3. Break longer content into multiple blogs.  4. Boost reach with social ads.  5. Submit posts to content communities where your audience is (e.g. Reddit, Quora). 6. Create a supporting video summarizing the content.  7. Republish the blog as a LinkedIn article or Medium post.  What tactic would you add as #8? Let us know in the comments! #ContentMarketing #DigitalMarketing

4 reasons why your content may be underperforming…. 1) Poor structure - one thing that your post really needs to capture to be pushed out to more people, is dwell time. Do you have that engaging hook to make people click “see more”? It could be a question or a statement that makes them think twice. 2) Is your topic engaging enough? If you want your target audience to pay attention and engage you have to talk about something relevant. Pain points tend to be the best at engaging others. Pain motivates us to take action. Do your research, speak to your prospects. Get a clear understanding on what’s happening in their world currently. Then talk about it. 3) Your just reposting and sharing LinkedIn really prefers organic fresh content. They need more people to post. So any reposts or reshares tend to get capped in visibility. And majority of people tend to just repost and reshare stuff. 4) It doesn’t feel human enough. Does your content look too perfect? We are all trained to know what ads or perfect marketing looks like That it tends to not engage us on social platforms. We like to know it’s actually the person speaking and sharing their thoughts. So include just some thought leadership pieces, real life imagery. You will find your impressions will start to rise when it feels genuine. Have you been doing any of the above? Are there any other reasons you’ve found why content hasn’t performed in the past?

Here are some of the most underrated content marketing tips that entrepreneurs, founders and marketers NEED to include in their marketing strategy: 1. Repurposing content on multiple platforms and tailoring it to the platform! There are so many platforms available today and at least 3 of them could be applicable to any business. Use the same content in different forms across 3 different platforms (LinkedIn, Youtube, Instagram, Twitter, Pinterest, Whatsapp and Medium are some good platforms to choose from) 2. Language and Accents are another important aspect of content that could help your brand get A LOT more reach. 65% of people are more likely to convert when they are reading content in their 1st language. 3. Reposting an old post with a new take! - If you have a piece of content that did exceptionally well before... USE IT AGAIN AND AGAIN You know this content works so keep using it and double down on it to boost your reach. What are some other underrated content marketing tips that you have tried before?? tell me in the comments below ⬇ #contentstrategy #contentmarketing #brandbuilding #brandidentity #repurposing #instagrammarketing #linkedingrowth

𝗚𝗼𝗶𝗻𝗴 𝘃𝗶𝗿𝗮𝗹—that enticing fantasy that one great piece of content will propel you single-handedly into 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘂𝗰𝗰𝗲𝘀𝘀. If only. Sure, it can happen--it 𝘩𝘢𝘴 happened. Realistically, though, you'll probably hit it big on a scratch-off first. And even should it happen, that brilliant meteor could burn out in less time than it took to create it. Rather than counting on shooting stars, focus instead on producing content that attracts interest months or even years after publication. We're talking 𝙚𝙫𝙚𝙧𝙜𝙧𝙚𝙚𝙣—content that’s “ever fresh,” with no apparent "expiration date," and untethered from holidays, current events or the latest headlines. It's content about topics that interest people now and into the foreseeable future. "Great advice," you say. "But just how can I tell if a topic has 𝙚𝙫𝙚𝙧𝙜𝙧𝙚𝙚𝙣 𝙖𝙥𝙥𝙚𝙖𝙡?" 👉 Put yourself in your audience persona's shoes and ask, “Would this topic interest me six months from now? or a year?” If you can confidently answer yes, you might just have an evergreen topic. 👉 Look for any signs the topic has any "Sell By" dates built in. For instance, content about the current political primary season may hold interest only for a few more months—not exactly what you would call evergreen. 👉 Run your topic as a keyword phrase through 𝙂𝙤𝙤𝙜𝙡𝙚 𝙏𝙧𝙚𝙣𝙙𝙨. This useful (and free) service gives you a basic birds-eye view of a topic’s search popularity over a set period of time. It also shows the results in a handy flow chart that visibly displays trend lines. Besides finding new evergreen topics, look also for "refresh" possibilities among your non-evergreen content. If you had a piece, say, on “Favorite Holiday Cookie Recipes” you might retool it as “Cookie Recipes to Enjoy Year Round.” Non-evergreen content can have value in the short-run. But if you want to build consistent views and search rankings, lean toward content that promises to stay fresh for a long time to come. 𝗜 𝘄𝗿𝗶𝘁𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗵𝗮𝘁 𝗵𝗲𝗹𝗽𝘀 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲𝗶𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀 #WebsterWritesContent #contentmarketing #contentwriting #copywriting

⛔️Stop chasing “new” content everyday⛔️ You don’t have to grind yourself⏳ LinkedIn can be overwhelming at times. It can trick us into believing that: ->We’re not experts ->We’re not doing enough ->Everything has already been said ->Everyone keeps coming up with new ideas When in reality everyone is “reusing” and “repurposing” their content by: ->Converting long form posts into carousels ->Expanding on small points from last post ->Turning newsletters and blogs into post ->Elaborating on a comment they liked ->Making a poll from an old post ->Playing with hooks ->Resharing posts ->Re-writing Remember 💭 Everything is old and everything is new. It’s how you present these ideas that steals the show for you. You don’t have to create brand new content everyday, just try to be creative with what you already have. P.S: How do you repurpose your content? Also, guess who is watching neither Barbie nor Oppenheimer today? Pretty bummed about it! The comments are open to vent if you’re like me :D Just some pink flowers on Barbie day!

Over the past few months, CEO Monika Jansen has talked a lot about why content marketing – especially blogging – is so important for a small business: It builds trust with people and machines (search engines). Today, let’s talk about helpful content according to Google.  It’s a long list. And – surprise – there’s pretty heavy crossover between what people (your ideal client) and Google care about. But first, Monika wants to remind you what people care about when it comes to content: They are looking for answers to their questions. It’s that simple. Monika recently wrote a blog post titled, “Blogging vs Email vs Social Media: Which Is Best for Marketing?” This literally answers a question she's asked a lot. One more reminder: A high-quality blog post is one that only YOU can write. It’s unique to your tone of voice, perspective, and brand. If you slapped it onto a competitor’s website, it should look completely out of place there.  Check out her latest blog (linked in the comments below) to learn 15 things that define helpful content according to Google. #blogging #websitecontent #contentwriting #kickasscopywriter #tellingitlikeitis #idealclientcontent

When you're creating your content there are two important factors to ALWAYS consider: 1️⃣ What is your GOAL with this piece of content? What are you hoping it achieves for you? 2️⃣ What is your call-to-action? What action do you want your community to take from the piece of content? This isn't just for social media, but for ALL of your content: your website, emails, events and publicity appearances too. Considering your goal during your content creation process helps to frame your messaging and copy in a way that will ultimately connect with your community. Making sure you have a call-to-action helps you to engage with your community and take action in a meaningful way. What do you want them to do? Think about it and make sure that you ask them. Just this week I had a client present me with a slew of content for social media. It was great content: informative, educational, and personal---she shared her story! BUT, there was ZERO call to action on any of the posts. What did we do? We added a CTA. Her first post alone got eight more comments. Which is eight more than previously. And while that may not seem a lot, you have to train your community to take action. The only way that you do that is by consistently asking them to do things. Your CTA doesn't have to be complicated. Here are some of my favorites: ❤️ DOUBLE TAP if you agree. ❤️ Tag a friend who needs to see this. ❤️ Share this to help spread the word. ❤️ Save this to use for later. ❤️ DM me for more information. ❤️ Comment below. Tell me XYZ.... Don't overthink it, but think about it. These little additions to your content can make all the difference to your bottom line, especially when you are asking your community to "sign up," "register" or "click to buy before it's gone." Because if you've been asking them to take action all along, they will certainly be more apt to do it when this time comes. What is your favorite call-to-action? What is the CTA that you see people responding to most? Drop it below.