#Sustainable packaging is the art of making design and business choices while keeping a close eye on the overall environmental #impact throughout the packaging's lifecycle—without compromising its intended purpose.
But what are the hurdles on the road to sustainable packaging design?
Choosing the Right Materials: It all begins with the #materials. Opting for materials that are easily #recyclable, demand less energy for extraction or transformation, and reduce landfill waste is the foundation of sustainable packaging. Additionally, selecting plant-based inks and glues over petroleum-based counterparts ensures user safety and avoids polluting our precious natural resources upon disposal. Handpicking materials with the right physical and chemical characteristics upfront, tailored to the specific application, is pivotal for aligning sustainability goals.
Optimizing Material Usage: #Less is often more. Designers should aim to use just the necessary amount of material to minimize environmental impact—avoiding the temptation to overdesign packaging to make products seem larger than they actually are. This common tactic among traditional consumer product companies, which enlarges boxes and bags on shelves, needs a reevaluation. Not only does it introduce waste in packaging, but often frustrates and angers consumers who may feel deceived. Trade-offs between product case parts designed for handling and packaging robustness should be considered. Sometimes, minor enhancements to product strength, at minimal cost, can result in significant packaging reduction. Not only does this trim shipping expenses for bulkier, heavier products, but it also diminishes environmental repercussions upon disposal.
Embedding Packaging into the Business Model: Complete the sustainability journey by integrating the right packaging design into your business model. Packaging that can be reused multiple times significantly slashes environmental impact. Embracing reusable, refillable, and repurposable packaging may present complex design, operational, and business challenges. Addressing these challenges requires deep expertise, but the commitment leads to competitive #advantage in the form of enhanced branding, cost savings, and a brighter sustainability outlook.
#consusglobal #elevateprocurement #sustainability #sustainablepackaging #sourcingstrategy #esggoals #sustainablesourcing #logistics
Inside Sales Analyst na Delphi Fretes | Vendas e Comunicação
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