SHAZAM Network - ITS, Inc.’s Post

"I don't want to make history, I want to make the future come faster." - Cassidy Lichtman 🌟 Exciting news from the world of sports! I'm thrilled to share how Athletes Unlimited has been making waves, redefining the landscape of women's professional sports. AU is now the longest standing women's professional volleyball league in the history of the United States! They were also the first ever professional volleyball match to be aired on ESPN. As Lichtman says, "The age of volleyball is upon us." Athletes Unlimited has paved the way for women's volleyball in the United States allowing National Champions, All-Americans, and Olympians to compete at the highest level on their own turf. Leveraging insights, not only have they created an immersive and competitive league, but also sparked a renewed interest in volleyball across the United States. AU's strategic approach to target market analysis has allowed them to identify and engage with a diverse and passionate community of sports enthusiasts. In the book Kellogg on Marketing, Third Edition, written by the marketing faculty at Northwestern University - Kellogg School of Management, two of the key tools used for selecting and understanding targets are the marketing funnel and customer journey. The AIDA Model describes the funnel from awareness, interest, desire, and action. Athletes Unlimited demonstrates their successful marketing process through the use of this funnel in various ways. Key Takeaways: 1. Player Empowerment: Athletes Unlimited has given athletes a voice and a platform, creating a sense of ownership and empowerment that resonates with fans. 2. Innovative Format: With their groundbreaking, dynamic draft system and point-based scoring, AU has not only captivated existing fans but also attracted a new generation of sport enthusiasts. 3. Community Engagement: By fostering a sense of community, both online and offline, AU has built a loyal fan base that goes beyond traditional sports fandom. Why It Matters: As professionals, there's much to learn from Athletes Unlimited's success. The intersection of sports, data-driven insights, and community building offers valuable lessons for businesses seeking to expand and engage their audience. Let's celebrate Athletes Unlimited for their commitment to innovation and excellence in sports! Here's to empowering athletes, inspiring fans, and expanding the ceiling of volleyball across the nation. 🏆💪 #AthletesUnlimited #SportsInnovation #WomensVolleyball #Empowerment #TargetMarketAnalysis #SportsMarketing #WomenInBusiness

Office out, offsite In! 🌴 Swap your ties for tie-dye, cubicles for campfires. It's offsite time, where the only spreadsheet is a picnic blanket and the team meeting is a beach volleyball match. Ready to elevate your team? 🤩 Leave a comment below #offsites #offsitemeetings #teambuilding #offsiteio

🏐 Curious about the role of a Defensive Specialist in volleyball? 🤔 Uncover the secrets behind this pivotal position with Volleyball Blaze! 🛡️ Whether you're new to the game or a seasoned player, understanding the responsibilities and skills of a Defensive Specialist is crucial. Get the inside scoop in this informative article. 📚 Explore "What is a Defensive Specialist in Volleyball" by clicking the link below: 🔗 https://lnkd.in/ednWF2BP Share this post with your fellow volleyball enthusiasts and use these hashtags to spread the knowledge: #VolleyballPositions #DefensiveSpecialist #GameChanger 🤾♀️👏 #VolleyballBlaze #KnowTheGame #AceIt

🏐 Excited to share our latest article investigating affordance perception in volleyball! Our paper titled “Perception of Affordances in Female Volleyball Players: Serving Short versus Serving to the Sideline" has just been published! A huge thanks to our team and the participants whose contributions made this study possible! Your thoughts and feedback on our findings are always welcome! #SportsScience #Volleyball #Perception #Affordance #SportsPerformance

🏐 Uncover the Art of Defense: What Is A Dig In Volleyball? 🏐 Ever wondered about the secrets behind a perfect dig in volleyball? 🤔 Dive into the lessons and insights that break down the fundamentals of this crucial defensive skill! Whether you're a player looking to enhance your technique or a fan eager to understand the game better, this article is a must-read. 🔗 Learn the ropes here: https://lnkd.in/dprZSxqv Get ready to up your defensive game and join the conversation with these hashtags: #VolleyballDig #DefensiveSkills #VolleyballLessons #SportsEducation #VolleyballBlaze 🏐💪 Let's celebrate the artistry of defense and inspire each other to reach new heights on the volleyball court! 💪🏐

Elite techniques beyond volleyball fundamentals. Over 35 years experience, ranked number 1 in the nation in middle school, ranked number 1 in the nation in high school, number 1 in the nation in college, standing only 5 foot 10, I define execution and legacy. #volleyball

What an incredible achievement by our friends at Big Ten Network, Big Ten Conference, and of course, the participating schools and athletes!! Packing 92K fans into the iconic Memorial Stadium 🌽 🏈 ...for a volleyball match 🏐 ...that broke the attendance record for women's sports 🥇 ...in front of an international TV audience 🌎 ...is a milestone to celebrate 🥳 What is the #B1G doing right to accomplish such a feat? I think a major contributing factor is #directtoconsumer (#D2C) streaming access to 1,700 non-televised games and events on Big Ten Plus. Consider the scale of the audience: ✅ 10K student-athletes ✅ 500K active students ✅ 5.5M living alumni ✅ Countless friends and family members As we've seen from the conference realignment drama over the summer, football will have an outsized role in national broadcast rights for the foreseeable future. But the pride fans must feel to watch their classmates, siblings, children, etc. play (or broadcast!) the games they love speaks to the power of #OTT.

Join us on KelownaNow Live as the KSS Senior Girls Volleyball team discuss their provincial title win, graduation plans, and the unbreakable bonds that define true teamwork. Watch the full episode below: https://lnkd.in/grnFBcmf

Volleyball! A sport that embodies the perfect fusion of athleticism and teamwork. With enthrilling spikes, strategic sets, and flashy digs, it creates a pirating spectacle that captivates players and spectators. The sport's constant movements, gravity-defying jumps, and lightning-fast reflexes make every rally an adrenaline-pumping scenery. Volleyball fosters communication, and trust amongst teammates, showcasing the power of collective effort in achieving victory. While best played in sandy beaches, our Affecto Stars never shy away from the knee-peeling concrete floors. As always, "Victorious" is their middle name.

Unlock your team's full potential with Dearing Leadership's customized volleyball workshops. Elevate your game dynamics and strive for success on the court! 🏐💼 #teambuilding #volleyballsuccess #dearingleadership