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Customers are seeing personalised offers in their social media feeds and on their retail sites. Many wonder why they don't see the same from their bank and financial services providers. Thanks to new technologies like GenAI and related regulations around open banking, data protection and the use of AI, banks can finally create ecosystems focused on tailored services for different customer segments. Is this another step towards greater customer-centricity in financial services? To find out more, read our article: https://lnkd.in/e-FjMRHY #banking #hyperpersonalized

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