Sony’s Post

"Sony's Timeless Legacy: The Power of Mision, Vision & Values 🌐🚀" Sony's journey in creating its envisioned future dates back to the 1950s when it was founded in Tokyo, Japan. Till today, Sony has remained committed to its core principles that have shaped its remarkable journey. Since its inception, Sony's Mission has been a beacon of inspiration, centered on pioneering innovative technologies that would inspire and fulfill the curiosity of people worldwide. By consistently pushing the boundaries of technology, Sony has maintained a Vision that aligns with the rapidly changing needs and desires of consumers. Sony's visionary approach has been a key factor in its sustained relevance. Sony has long prioritized creativity, diversity, and integrity as Core Values. These values have not only shaped the company's products but have also influenced its corporate culture. Sony's Core Ideology, deeply rooted in its founders' philosophy, has been a constant throughout its evolution. The dedication to innovation, quality, and a relentless pursuit of excellence forms the bedrock of Sony's core ideology. Sony's ability to adapt to change while staying true to its guiding principles is a testament to the enduring relevance of a well-crafted and faithfully followed Mission, Vision, Values, and Core Ideology. Have you crafted impactful Mission, Vision, and Core Ideology statements for your business? Share your experiences with us or let's engage in a conversation about the power of purpose in shaping a company's destiny. 🌍💬 #SonyLegacy #InnovationJourney #BusinessPhilosophy #Mission #corevalues #vision

As a Samsung Electronics America fan (way before joining the company), I'm used to having the best camera in the crowd -- always in charge of capturing the memories and zooming into the action. It's one thing to show off the zoom at a concert or game ... could we zoom every further with our latest device, the #GalaxyS24 Ultra? Enter a mighty team of dreamers who rallied behind an idea -- let's showcase zoom from space! The easiest part? The phone excelling at what it does best -- capturing epic photos that take your breath away! Explore the images with us! "Like" this tweet to get a personal notification of an image from space! Can't get enough? Keep liking for another picture ... they just keep coming! https://lnkd.in/gzBaAmW9 Curious how we did it? Here's a glimpse behind the scenes from our missions: https://lnkd.in/g66nbRxZ In the comments I'll call out the team who made this happen. That said some special shout outs are needed to the leaders who took the big steps to bring this activation to reality! Michelle Khanin -- our project lead & paid social innovator! This is only possible because of YOU! Kristie Van Praag -- who makes our ideas a successful reality in everything she does. No surprise she pulled this off, too. Adam Berberich and the X team who took my call months ago and didn't laugh when I asked "can you help me send a phone to space?" ... you made my dream a reality. Michael Yaeger for believing in me and our team even when it gets uncomfortable (secret: that's where the magic happens, right?). Blake Gaiser & Charles Uptegrove for making the idea WORK -- Product masters! And the entire team at Sent Into Space ... proof working with people that take the time to know your goals and take ownership in their work will always lead to success.

Alchemy of Adversity: The Corporate Catalyst for Innovation In the realm of corporate evolution, those entities that transmute adversity into innovation not only survive but thrive, shaping futures previously unimagined. ➡️ Take LEGO, for instance: on the verge of financial collapse in 2004 with a $800 million debt, it ingeniously refocused on core strengths and strategic partnerships, leading to a dramatic turnaround with revenues soaring to $5.9 billion by 2019. ➡️Similarly, Samsung, once criticized for the quality of its products, invested heavily in R&D and quality improvement, turning skepticism into motivation. This pivot resulted in Samsung becoming a global leader in technology, with a 19% share of the smartphone market by the end of 2020. These examples illuminate a profound truth: the greatest innovations often arise not in the absence of challenges but through the transformative power of facing them head-on. By embracing our adversities, we unlock the potential for unprecedented growth and innovation. #corporateinnovation #resilience #growthmindset

Japan's third most valuable brand - Sony - is a classic example of a brand that has become truly global and one that excels in the quality of its consumer technology experience. Read more about the key factors driving success for Japan's leading #technology brands in the new #KantarBrandZ report - download it here: https://lnkd.in/d-WQ3G8Z

What's in a Name? A Lot, Apparently: Happy 78th! Tokyo Tsushin Kogyo (TTK) was originally a small radio repair shop founded by Masaru Ibuka and Akio Morita. Both of them understood the importance of #branding and wanted to make the name of their company to be small enough to be easily labelled on to the #product which they wanted to ship globally. They tried out variants which included their initials  (TTK) but there already existed a railway company with that name. They tried their acronym ‘Totsuko’ but later find out that Americans were having difficulty in pronouncing it. ‘Tokyo Teletech’ was also thought of but an American company had already been using Teletech as brand name. Finally, they chose ‘Sony’ as it was a mix of two words: ‘sonus’, which is the root of sonic and sound and ‘sonny’, which was used in 1950s as a common slang in America for a ‘young boy’. This name embodied their focus on audio #technology and their youthful spirit of #innovation. Apart from branding their company, their #commitment to quality, cutting-edge products and a focus on the #consumerexperience cemented their brand #identity. Iconic products like the Walkman and the PlayStation further solidified their position as a leader in personal electronics and entertainment. Now we know that a well-chosen name transcends language barriers, sparking instant recognition and paving the way for long-term trust. SONY, with a name reflecting their innovative #spirit, continues to be a trendsetter in the global marketplace in today’s world. Wishing SONY a very Happy 78th Birthday!!! #marketing #sony #playstation #management #productmanagement #brandmanagement #electronics

𝗦𝗮𝗺𝘀𝘂𝗻𝗴 𝗦𝗼𝗹𝘃𝗲 𝗳𝗼𝗿 𝗧𝗼𝗺𝗼𝗿𝗿𝗼𝘄 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 - 𝟮𝟬𝟮𝟯 Samsung Electronics 'This incredible challenge is all about innovation, which is aimed at solving global issues with game-changing tech solutions.🚀' Our idea was almost ready and we were all set to upload it.🎉 It was an effort of : • 50+ Hours of Brainstorming (Within a week) • 12+ Research Papers/Articles • 10+ Long G-meet sessions Along with all this, there were also a lot of things that we implemented to make the best out of this opportunity! If you would like to know more, I'll be happy to share my experience and strategies with you :) I would like to thank Prisha Dubey for taking out time and sharing her experience with us!✨ 📢 Apart from technicalities, participating in such top level competitions helps you to adapt : • Team work & Effective Collaboration (It's not as easy as it seems) • Time Management (No comments!) • Getting used to the Feedback loop (Helps you enhance your idea/product) • Creativity with Problem Solving (Industry relevant skill, so we must adapt ourselves with this) At last, a big shoutout to my teammates Sachin Verma and Khushi Rathi for such an amazing efforts & dedication.🙌 Ps: Due to some technical glitches in the form, we missed to submit it on time 🙂 #solvefortomorrow #samsungindia #competition

It is a perfect 10 out of 10 rating for localized advertisement". The Samsung Switzerland Galaxy watch ad used the unique characteristics of the Swiss mountains to highlight the watch's suitability for outdoor activities and adventure. It's a good example of creating localized ads that connect with the local target group, enhance brand features, and integrate seamlessly with the local environment. #creativeadvertising #creativemarketing #branddeveloping

🌄 Creativity Peaks: Samsung’s Mountain Billboard 🕒 • Witness creativity at Samsung Galaxy Watch’s mountain billboard in the Swiss Alps 🏔️⌚. A fusion of art, nature, and tech innovation that turns heads and sparks imagination 🌈💥 • It’s a masterclass #CreativeMarketing and #BrandInnovation, proving that thinking beyond conventional boundaries can create unforgettable impressions 🚀. • In our journey towards #BusinessExcellence and #PersonalDevelopment, let creativity be our guiding light 💡. It unlocks doors to #Innovation, sets us apart in the #CompetitiveLandscape, and paves the way for #GrowthMindset. • Embrace #CreativeThinking. Let’s inspire and be inspired. What’s your #CreativeBreakthrough today? #Leadership #MarketingInnovation #StrategicCreativity

Japan's third most valuable brand - Sony - is a classic example of a brand that has become truly global and one that excels in the quality of its consumer technology experience. Read more about the key factors driving success for Japan's leading #technology brands in the new #KantarBrandZ report - download it here: https://lnkd.in/dDThcXXT

Japan's third most valuable brand - Sony - is a classic example of a brand that has become truly global and one that excels in the quality of its consumer technology experience. Read more about the key factors driving success for Japan's leading #technology brands in the new #KantarBrandZ report - download it here: https://ow.ly/4qU050Q3UP4