Sourcepoint’s Post

This week's privacy news: California lawsuit over patient portal trackers overcomes motion to dismiss, and #noyb files files GDPR complaint against Xandr. https://hubs.ly/Q02GLR9Q0

According to recent research from EMARKETER, 81% of U.S. advertisers still rely on third-party cookies for programmatic ad buys and only 32% of publishers say they are prepared for the end of third-party cookies. If you have not shifted your marketing strategy to account for new privacy requirements, you're not alone! Need help getting started? Join us for a webinar with ThinkMedium on how to (for real!) implement the right strategy and solutions for our new post-3P-cookie reality. Sign up here: https://hubs.ly/Q02GFfCJ0

Thanks for including us, Liminal.

Todo lo que quisieras saber sobre el #CTV en España y temías preguntar...en un solo e-book: https://lnkd.in/dKfj25zS ¡Gracias a PROGRAMMATIC SPAIN por el gran trabajo! En él encontrarás a Sourcepoint para ayudarte a cumplir con la normativa sobre privacidad y consentimiento en todas las plataformas de CTV: AndroidTV, Roku, Tizen, TvOS, WebOS, Unity y HbbTV. Y a SIBBO, aportando soluciones de monetización y consultoría para publishers de CTV. #Monetización #programmaticadvertising #PrivacyCompliance #Consentimiento #AndroidTV #Roku #Tizen #TvOS #WebOS #Unity #HbbTV #ProgrammaticSpain #TCF #GDPR

FTC finalizes order with Avast for collecting sensitive data without consent, emphasizing "Browsing and location data are sensitive. Full stop." Plus, Rhode Island enacts a privacy law and Sweden fines bank over misconfiguration of the Meta pixel. Read more: https://lnkd.in/dVVZBngr

Some of the largest enterprises in the world have been fined or settled for extraordinarily large sums of money. Responsibly managing US and Canadian regulations like PIPEDA, CPPA and more can help you keep your customers' data privacy secure. Join us for a webinar where we’ll demonstrate the Sourcepoint consent management platform and how to manage data privacy. #dataprivacy #cookies #consentmanagement #cookiemanagement https://lnkd.in/e9YEYrju

Keeping track of what third-party tech is doing on your website can be time-consuming work. That's why we built comprehensive scanning right into our CMP. Piggybacking tags and multiple layers of downstream referrals — there's a lot that can go wrong, especially if you're not looking for it. But with our new alerting feature, you can be proactively notified when something has changed on your website. Our customers tell us it saves them time — we hope it helps you, too!

Encantados de haber participado en el evento PROGRAMMATIC SPAIN, #PressPlay, junto con Agustin Perez Buendia y el equipo de SIBBO. Melanie Deneau, nuestra gerente regional de Europa, dio una charla sobre las estrategias de 'Consent or Pay' y sus aplicaciones para CTV. ¡Gracias a todos por su participación, fue un placer!