Scott Barker’s Post

LinkedIn: supposed to be about business stuff. I share a post about a significant milestone reached in my startup. 854 followers, I got 300 impressions. Twitter: mostly for trolls and people complaining to businesses about their customer service. I share a post about a significant milestone reached in my startup. 188 followers got 1,456 impressions. Honestly wondering what I'm doing here. I understand that if my content isn't good I won't get reactions and comments, what I haven't figured out yet is how to trick LinkedIn into actually showing my posts to people. The only thing I've learned is that the LinkedIn algo definitely doesn't like short posts, but there's obviously more to it than rambling on.

Two things a startup can do to improve their LinkedIn posting. I made a carousel! I guess I feared that my two observations and improvement tips would seem awfully lonely without some visual, clicky support. Here are two behaviors I have seen on a LOT of tech startup LinkedIn pages, and two suggestions to stand out positively. 1. DON’T start every post with “Exciting news!” I realize these news are genuinely exciting for your team, friends, and family. However, your audience might not share your enthusiasm. Instead, start by simply telling them what the news is and let the audience judge whether they’re excited or not. 2. DON’T drive-by post your exciting news and then abandon LinkedIn until your next announcement. If you’re lucky enough to get comments for your post, it’s only polite and also smart to reply and keep the conversation going. An acknowledged audience is more likely an excited audience (see previous point). That’s it, nothing fancy. Oh, except I guess I should step up my commercial game and point out that if you want to make sure your news are indeed exciting, I can give you a hand.

I woke up to 27,000 LinkedIn followers. That's the population of a small town clicking to read more of what I write. I'm chuffed but I'm also a bit annoyed because none of you actually know me. Let's change that: What I’ve done: 1. Worked my way out of bottom sets at school, into Cambridge Uni 2. Spent most of my life chasing validation from others 3. Built a great biz (WOAW), fired myself as CEO Why I’m on LinkedIn: 1. Building Workshops by WOAW (waiting list at 30+ companies) 2. Building The Common Thread 🧵 (you can’t sit with us) 3. Building [New Venture 3], maybe announce by xmas What I want from life: 1. To leave it all (truly, everything) on the pitch 2. To put my money where my mouth is re doing good 3. To be the guy I wished I had around when I was growing up What’s going to get in my way: 1. My ego (got that bad boy on lock, mostly, for now) 2. Early death (150,000 die per day... it's not uncommon!)  3. If my mum asks me one more time to fix the bloody internet What I want from you: 1. If you're new here, introduce yourself (name + favourite quote) 2. If you don't want to comment a quote, click like on this post 3. If you don't want to like this post, smile at a stranger If you enjoyed this post, follow me Joe Binder, for more content like this. Anyway - that’s me. Have an awesome Monday. 😇

The day you start viewing LinkedIn as amazing (that's the day you'll start seeing good results even if it's in bits) This has been my story on here. And many big creators walked that path too, so It's just the right way to go. Imagine this feeling, -< when the thought of LinkedIn starts making you smile -< when the view of it becomes mesmerizing to you -< when you talk with friends you haven't met physically as though you're brothers and sisters That's when you'll start having less worries about, -< what algorithm does to your profile -< why your followers not in the thousands -< and why you haven't gone viral But start focusing on, -< dropping quality content that serves your ideal clients right -< building quality relationships in the comments, DMs, and groups -< supporting creators below you, on the same journey as you and above you And any day someone feels frustrated about LinkedIn, you're best positioned to let them feel the wonder of LinkedIn and together we all are winners on the blue app. Today is Friday will you put a smile on someone's face by reposting ♻️ this? If yes, do that ASAP! P.S. What became a game changer for you on LinkedIn? P.S. I'm a Sales and Marketing for Startups in case you're just coming across my posts, I'll help you to scale up and become market giants profitably. What's Friday looking like? Let's flood the comments. #salesandmarketing #founders

Picture this: You're the first and only marketer in a growing startup. Your task? Figure out which marketing channels to attack first. Sounds daunting! But what if I told you it's not only manageable but also an opportunity for unparalleled growth? First thing on the agenda: Understand your audience. Talk to customers. Read reviews. Deploy surveys. Find their pain points, understand their habits, figure out what makes them tick. Next, the value proposition is your hook. It's more than just why your product is great; it's why it's great for your customer. Don't just list the features (although these are important too) - make the target audience feel the specific benefits to them. Create a few different versions to test in the channels. Finally, the marketing channels. Usually paid search is the lowest-hanging fruit (the intent is there). Beyond that, the most effective channel isn't always the most obvious one (especially with all the difficulties making Facebook work these days). Look for underutilized platforms where your audience hangs out. Think about podcasts, newsletters, or niche forums. The road less traveled often holds a lot of promise. It's a big challenge, but it's also the most exciting part of joining a startup.

5 People on Linkedin (and in life) worth following in the Creator Economy ⬇️ ⬇️ ⬇️ James Creech - James is a Founder & Investor of numerous creator startups such as Measure Studio, Paladin, Creator Economy Jobs and has advised VidCon, Papercup, Thematic and more. He is extremely tuned into the industry and is also someone that I run into at every industry event I want to attend (or am dragged to!). Peter Hollens 🟣 - Peter is a creator, investor and current founder of Inhouse Creators, a company focused on helping companies hire creators to find success. He is someone that is honest, authentic and is responsible for one of my favorite VidCon experiences (let me know if you want to hear the story haha). Priscilla Lau - I first worked with Priscilla Lau back when I helped launch Base79's US office and she has been one of the most thoughtful and innovative people in the space. She worked with top talent on YouTube before branching out on her own. If you want to understand how to best work with top creators, you should hit her up. Avi Gandhi - Formerly of WME | William Morris Endeavor, Wheelhouse and Patreon, Avi launched Creator Logic and while he got a lot of love for his great holiday parties, I have been recommending his newsletter to many in the industry as he actually talks about economics of a creator's business and goes deep. If that's of interest, please subscribe. Phil Ranta - Phil is basically the OG Linkedin Influencer and has done everything in digital video, including having stints in high level roles at Fullscreen, Facebook, and Studio71, LP. The great thing about seeing Phil at events is that he's really tall and easy to spot. While I know a lot of other really talent people in our industry and will be posting more content like this throughout the year, I wanted to share some people I love following and seeing at events (and are more than just bragging about things or spamming me for crap).

If you're an Entrepreneur in 2024: - You're not an HR SaaS platform - You're not an AI consultant - An accounting firm - An investor - A coach You're a media company first. Don't believe me? Look all around you... Who's your suggested videos on YouTube? Who shows up first on LinkedIn's feed? Who's trending on Twitter? It's not McDonalds, Amazon, or Google. It's Huberman, Hormozi, and Vaynerchuk. Somewhere around 2013... Consumers stopped trusting in corporations, and started trusting creators. We found solace in people on the internet who think "just like me." We listened to educators, thought leaders, and creatives. This is what 'untapped opportunity' looks likes: Organic Content. If you're not positioning your brand as a media company first...Start Now Or forever say "I should have." Confused on how to start? I'm here to help. Tomorrow - I'm sharing one of the most effective strategies I've seen. It's Justin Welsh's $4,000,000 year content funnel. I spent over 100 hours last month analyzing it. I'm breaking it down for you step by step... Check my 📌 pinned comment below.

What really bothers me is this But I must first admit I have a weird addiction of going through companies’ socials. (Gives me a feel of their marketing team) Who else saw Piggyvest’s response on X yesterday when a customer said he wanted to break his safelock? They replied with a video of Whitney Houston and Brandy singing ‘Impossible’ 😂 - A real organic response from a present social media manager. You know instantly that a human being is behind that account. Now what really bothers me is this: A small company account with products that are not so popular -No real engagement or relatable content -Only announcements here and there But they have 65k followers, 5 likes and no comment on almost every post. It’s clear what has happened. Someone has misled you into buying 10k followers for $10 And now engagement is a ghost town. This ruins your credibility and trust. -It’s the exact opposite of what you want to achieve with your socials. You want to build a page where real people talk back when you post. You don’t want to talk into the void Then you do the one thing that guarantees no engagement? Nope. Do this instead: -Go organic or go home -Follower count don’t mean sh*t -You’re building a community -Focus on being present -Post relatable content and have fun with it -Tell real stories Anything other than this ruins your credibility That’s it. Who else has a weird addiction like me?😅 #founders #techstartups

Don’t be the needle in LinkedIn’s haystack.😅 Here is how to make yourself found in the vast sea of LinkedIn creators. We are all running behind likes, comments, and shares. In order to get the numbers, we forget the quality of them. There is one solution to your problem. Niche down until you can’t anymore. Dive deep into the soul of your dream client. Think details, quirks, and aspirations – the real stuff that makes them tick. This will help you curate more defined and pinching content that your target audience would crave more of. And don’t forget to learn how to navigate like a pro. Use LinkedIn's search features to hunt down your tribe – filter by industry, and more. If you need more tips, feel free to dm! Anjali Sharma 📈 . . . #thehighdreamers #linkedingrowth #sales #founders #startup

The top five lessons I learned on Linkedin in the past week. 1️⃣ Max sent a severed hand with a funny message and portfolio and landed a job.  Post by Max Hofert https://lnkd.in/e_5VxnT9 2️⃣ Two of his best pieces of advice. Take nothing for granted & act like the things you do matter and are of great importance to the world.  Post by Tunde Onakoya https://lnkd.in/eZFZ7uWu 3️⃣ A company isn't a family. Lessons from Netflix referring themselves as a professional sports team. Post by Hanna Larsson https://lnkd.in/e-WNR5qy 4️⃣ Who TF Did I Marry? Lessons on Follower Growth, Brand Love, Media and Creator Coverage. Post by Devonta V. White https://lnkd.in/eJeJRybP 5️⃣ The future of building startups. 99% of startups won't need VC money. Community, AI, and powerful marketing will make companies win. Post by Greg Isenberg https://lnkd.in/ehmsBcUj I found these posts incredibly helpful, so I wanted to share them with you.