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👋 Hey Amazon Sellers and Advertisers, Picture this: You're out celebrating with your team because your non-branded campaigns are killing it. But wait, the next day, you find out your metrics are lying to you. 😱 🔍 The Culprit: Campaign Segmentation Errors You discover branded keywords sneaking into your non-branded campaigns. It's like finding a wolf in sheep's clothing, and it's distorting your view of campaign performance. 🤔 Why Is This a Big Deal? Branded campaigns will always outperform non-branded ones. They're like your home team playing on their own turf. Mixing them up is like attributing your star player's goals to the entire team—misleading and costly. 🛠 The Solution: Regular Audits If you're not auditing your campaigns or using a tool like Intentwise's Ad Optimizer, you're flying blind. Don't let segmentation errors sabotage your success. Learn how to spot them and act fast! Learn more https://buff.ly/45Ruzx3 👇 Drop your thoughts below! Ever caught a segmentation error that made you rethink your strategy? #amazonfba #amazonsellers #amazonads #amazonadvertising #amazonppc #amazonfbaseller #amazonfbatips #ppc

👋 Hey Amazon Sellers and Advertisers, Picture this: You're out celebrating with your team because your non-branded campaigns are killing it. But wait, the next day, you find out your metrics are lying to you. 😱 🔍 The Culprit: Campaign Segmentation Errors You discover branded keywords sneaking into your non-branded campaigns. It's like finding a wolf in sheep's clothing, and it's distorting your view of campaign performance. 🤔 Why Is This a Big Deal? Branded campaigns will always outperform non-branded ones. They're like your home team playing on their own turf. Mixing them up is like attributing your star player's goals to the entire team—misleading and costly. 🛠 The Solution: Regular Audits If you're not auditing your campaigns or using a tool like Intentwise's Ad Optimizer, you're flying blind. Don't let segmentation errors sabotage your success. Learn how to spot them and act fast! Learn more 👇 Drop your thoughts below! Ever caught a segmentation error that made you rethink your strategy? #amazonfba #amazonsellers #amazonads #amazonadvertising #amazonppc #amazonfbaseller #amazonfbatips #ppc

🚀 Case Study Highlight: Transforming Amazon Sales with Uprank's Fully Managed Service 🚀 We’re thrilled to share the incredible success story of how Uprank transformed the sales and visibility for one of our clients! 🔍 Challenge: Our client faced stagnant sales and low visibility on Amazon despite offering high-quality products. 💡 Our Approach: 🔹Comprehensive keyword research and product listing optimization 🔹Strategic advertising campaigns tailored to target audiences 🔹Continuous performance monitoring and agile adjustments 🔹Enhanced customer engagement and review strategies 📈 Results: 🔹300% increase in sales within the first quarter 🔹Significantly improved product rankings and visibility 🔹Higher customer satisfaction and engagement This case study is a testament to how our tailored strategies can drive substantial growth and success on Amazon. Curious about how we can help your brand achieve similar results? Read the full case study here: https://lnkd.in/eK_CUpze #AmazonSales #EcommerceSuccess #CaseStudy #DigitalMarketing #Uprank #BrandGrowth #AmazonAdvertising

The year: 2015 The month: October Place: Seattle I'm at the Amazon HQ with Sivan M., Paul Kotas and Torben Severson discussing: "What if/s Retail Media ?! ..." When Paul described their vision and what they see - it was like hearing Search&Social&Display talking together only instead of noise and de-dup chaos - it was - music. I go back to HQ and sit with management and dev and decision is made - after coding Search, after coding Social, after acquiring Apps - we go ALL-IN on Commerce/Retail. The year: 2024 The status: "Retail Media as Top Advertising Channel with 81% Marketer Approval" https://lnkd.in/dFF44jyD ps - in case one wonders - Search and Social are still growing. All Performance, Premium Data, Scalable channels by which brands can reach their consumers are and will stay as such. All channels are now becoming Omni and all Data is Actionable Insights. A whole orchestra it appears... Omnichannel Platform for the Walled Gardens ! Signals Kenshoo Actionable Intelligence ! Skai. #Skai #omnichannelmarketing #retailmedia

https://lnkd.in/eSgjnKHv Now that it's harder for companies to programmatically share detailed customer data across platforms, ads are changing. Specifically: big advertisers and big customers are striking deals to pool their data, meaning that the old ad model is still mostly available, but only to the biggest winners. Not only does this mean that a given piece of ad inventory monetizes better when it's owned by a bigger company, but even within these deals there are scale advantages: the biggest platforms can strike more lopsided deals, and tend to do deals that increase their own data advantage even further, by gaining access to a partner's information without sharing anything in return. The net result of this is consolidation in both adtech and retail, but given who's doing the consolidating, it's less likely to take the form of M&A than of attrition from sub-scale participants.

Want to know how our account management maximizes your product's visibility? 🛒✨ Your product might be exceptional, but without the right strategy, it can easily get lost in the digital crowd. That's where our expert Amazon account management comes in. 🌟 Expert Account Management Elevate your product's prominence with our strategic account management expertise. Our expert account management puts your product in the spotlight with smart strategies and experienced guidance. ✨ Creative Excellence Experience product listings like never before. We create standout product listings with carefully chosen words and eye-catching visuals, making your products shine. 📈 Powered By Data Insights Unlock the power of data-driven decisions. We use data to make smart decisions. Our analysis uncovers trends and improves strategies for better results. 🔍 Navigating Algorithms We know how to work with Amazon's A9 algorithm. We make your listings more visible in search results. 🎯 Targeted Advertising We focus on reaching the right audience with our advertising campaigns. We drive engagement where it matters most. Ready to supercharge your product's visibility? Let's talk: 📞  Schedule a FREE consultation today! https://shorturl.at/buIK6 . . #Amazonsales #AmazonSEO #DriveSales #SmartOptimization #AmazonPPC #BoostSales #TargetedReach #SmartAds #ElevateYourBrand #ConversionsMagic #DigitalSuccess #AmazonAdvertising #MaximizeROI #StandOutStrategies #ListingOptimization #AmazonSuccess 

I have worked with over 30+ DTC brands and the following are the factors that Can Harm a Direct-to-Consumer (DTC) Brand: 1. Excessive focus on customer acquisition and narrow marketing funnels. 2. Dependency on a single marketing channel (e.g., Meta, as observed in 2021). 3. Relying too heavily on one sales platform such as Amazon or Shopify. 4. Over-dependence on venture capital funding. 5. Recruiting numerous senior executives from traditional brands without considering their fit. 6. Hiring an abundance of junior marketers specializing in one platform like Facebook. 7. Lack of defined budgets and forecasts. 8. Prioritizing Return on Ad Spend (ROAS) over Return on Marketing Investment (ROMI). 9. Fixating on incremental gains in marketing campaigns rather than focusing on the broader aspects of brand, product, and distribution. 10. Emphasizing tactics over overarching strategy. 11. Neglecting aspects of supply chain management, demand planning, and inventory financing. 12. Inadequately preparing for the launch of retail stores (e.g., ShopDrops). 13. Absence of Objectives and Key Results (OKRs) and accountability mechanisms. 14. Failure to build and maintain a customer database. 15. Neglecting to nurture the customer base through lifecycle marketing strategies. 16. Lack of understanding regarding contribution margin or Customer Lifetime Value (CLV) versus Customer Acquisition Cost (CAC). 17. Operating with a cultural mindset typical of larger corporations. 18. Relying excessively on external agencies to solve business challenges. 19. Spending excessive time boasting about minor achievements rather than focusing on profit growth. These pitfalls should be avoided at all costs. What other factors would you add to this list?

What are the crucial role of Amazon Account Managers in regular checks?🔎 The mantra for advertising success isn't just 'set and forget'; it's about 'monitor, tweak, and soar.' 📈 Our team of experts at AMZ Pathfinder has decoded the art of campaign oversight, turning the spotlight on the crucial role of Amazon Account Managers. With data at their fingertips, these maestros are adept at spotting emerging trends, predicting market shifts, and making real-time campaign adjustments. 🎯 But it doesn't end there... It's about tuning the campaigns to the client's goals, from brand visibility to overall sales targets. And at the heart of it all lies trust - the cornerstone of long-term client relationships and advertising success. 🤝 Dive into this insightful guide to unravel how regular monitoring and seasonal tweaks are not just strategies, but the lifelines of successful Amazon advertising. 🌟 https://buff.ly/444AVIq #AmazonAdvertising #CampaignMonitoring #SeasonalTweaks #EcommerceSuccess

In our latest case study, witness how strategic maneuvers and data-driven insights propelled the brand from obscurity to prominence in the fiercely competitive realm of e-commerce. 🎯 Objective: We dissected the brand's journey on Amazon, unraveling the effectiveness of meticulously crafted optimization strategies. Our aim was to gauge the efficacy of brand development initiatives in driving sales growth, both organically and through advertising efforts. 🚀 Challenges Faced: - High CPA jeopardizing organic sales margins - Narrow product margins limiting profitability - Wasted advertising spend consuming a significant portion of the budget - Low advertising conversion rates hindering ROI - Insufficient product information 📈 Results Achieved: - CPA decreased by nearly 50%, safeguarding organic sales margins - Advertising conversion rate tripled, maximizing advertising ROI - Wasted advertising spend reduced to a mere 5% of the budget, optimizing resource allocation - Average product margin doubled over the course of a year, enhancing profitability - Audience reach expanded by 2.5 times, elevating brand visibility and recognition - Sales surged by 1.5-2 times, marking a significant milestone in the brand’s Amazon journey. ⬇ Find out how we did it ⬇ https://lnkd.in/dbd3QAMp #Amazon #AmazonInsights #AmazonTips #AmazonAdvertising #EcommerceInsights #AdOptimization #AmazonAgency #ProfitWhales #Ecommerce #AmazonMarket #AmazonCase

Here is an exciting new development in Retail Media. Google is finally stepping in. For the longest time, I have wondered why Google has not made a play to power the retail media ad tech for all the long-tail retailers. The idea is too obvious. The only reason I could think of is that the opportunity needs to be bigger for Google. If you look at today's on-site retail media revenue, my guess is Amazon makes up ~85%. The following 3 or 4 retailers make up ~10%, which leaves us with a tiny contribution from the remaining long-tail retailers. What has been the main challenge for these long-tail retailers? 👉 Low on-site traffic => Low ad inventory/revenue In this context, Google's entry is exciting. They have TRAFFIC and that too of high-intent. Now, I am sure there is a lot to be figured out. For example, I don't know how a brand operating on multiple retailers deploys its ad dollars across them when they are all vying for the same off-site shopper on Google. Or, if I am a brand with a DTC site, why would I pay to send the shopper to the retailer versus my own DTC site? For now, these questions can all wait. We at Intentwise are excited to see a big new bet being placed in the retail media sector 😀. Read the blog post below for more details. #retailmedia #dataanalytics #googleads https://lnkd.in/edHpQNzC