𝐅𝐫𝐨𝐦 𝐂𝐫𝐚𝐝𝐥𝐞 𝐭𝐨 𝐆𝐫𝐚𝐯𝐞: 𝐍𝐚𝐯𝐢𝐠𝐚𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐬𝐭𝐚𝐠𝐞𝐬 𝐨𝐟 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐋𝐢𝐟𝐞𝐜𝐲𝐜𝐥𝐞(𝐏𝐋𝐂).🔄
1. 𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧:
Picture this stage as the product’s early childhood years. Sales are slow, and it’s trying to find its identity. It’s a time of uncertainty, like a blind date with the market. Companies often need to be daring pioneers, ready to take the plunge into the unknown. Yet, some have adopted what I call the “used apple policy,” preferring to let others take the first bite of the juicy apple and contentedly settling for the second.
2. 𝐆𝐫𝐨𝐰𝐭𝐡:
Ah, the roaring twenties of the product life cycle! Demand skyrockets, and everyone wants a piece of the pie. It’s a time when competitors join the party, some with carbon copies, others with innovative twists. The battle shifts from introducing the product to making consumers prefer your brand. It’s like trying to stand out in a crowded dance floor — not easy, but crucial.
3. 𝐌𝐚𝐭𝐮𝐫𝐢𝐭𝐲:
The midlife crisis hits, and the product realizes it’s not the only one on the block. Saturation kicks in, and sales grow at a pace akin to population growth. Price wars erupt, and companies scramble to differentiate with subtler product variations, services, and creative marketing. It’s like a game of chess, and the stakes are high.
4. 𝐃𝐞𝐜𝐥𝐢𝐧𝐞:
Alas, the golden years fade, and the product enters the decline stage. It’s like the retirement phase, but not everyone gets a pension. Overcapacity looms, and a few survivors emerge from the competitive storm. Some engage in aggressive tactics, hoping to outlast their rivals, while others accept the inevitable, gracefully or otherwise.
In conclusion, the product life cycle is not just a dusty theory; it’s a journey through the stages of life in the marketplace. Cheers to mastering the art of product aging!
#productanalytics #productmanagement #growth #intern #productlifecycle #plc PM School The Product Folks Unlearn Product Product Space #PM #apm #product #learning
Finance Nerd | SaaS | Full Stack Business Guy | 0 to 1 |
2wAre the sessions available as recordings for non founders to consume too? The program looks amazing!