If you like making more money DTC- this post is for you: This one simple tool is going to save Toto tens of thousands (if not more!!) money as we continue to grow and scale DTC, and it feels unfair to gatekeep. Here’s how: First - some context; Affiliate marketing fraud is… expensive. Like, over $1.4 billion annually kind of expensive. And if you have any sizable biz online, chances are you’re probably affected too. You know those coupon sites like Honey? Those are enemy #1- and that's where your affiliate codes are getting leaked. These leaks used to cost me thousands in overpaid commission and discounts before I even notice a leak occurred. To prevent this and make sure we’re saving every dollar we can, we started replacing our influencer’s static coupon codes with Safelinks from Social Snowball ☃️. This allows affiliates to share a discount to their audience WITHOUT the risk of a code leaking to a coupon site. Here’s the gist: 1. Affiliates share a link to their audience instead of a static code 2. Every shopper who clicks on the link has a unique single use code generated for them instantly to use while they're shopping. 3. If any of the codes leak to a coupon site, they won’t work because they’re all single use. :) If you’re wondering why you haven’t heard of this before, yeah- that’s exactly what I was thinking too when I discovered this. All I have to say is two words— Life hack. If you want an intro to their team- they’re absolutely amazing, and I think this has the potential to bring so much value to you too. Brick by brick! #entrepreneurship #leadership #dtc
Great post and hope your day is going great.
Sydney Webb This is great information!! Good thing you caught on to the scams and the fraudsters...that would have cost you and the other entrepreneurs tons of money in the long run with affiliate marketing. Great stuff!!! Keep breaking ground as you always do
Yo Sydney.. if you all are needing to save some money on those chocolate chips (chocolate market going through the roof).. let me know, we've got some epic offers right now
Wow, this is a game-changer for DTC businesses! Thank you for sharing this tool to prevent affiliate marketing fraud and save money. It's amazing how a simple change like using Safelinks from Social Snowball can make a big difference. I'm definitely interested in learning more about this tool and its benefits. #entrepreneurship #leadership #dtc
would love an intro!
Thanks for sharing this
Great Sydney
It's truly inspiring to see your innovative approach to tackling affiliate marketing fraud, Sydney. Your strategic implementation of Safelinks from Social Snowball not only saves costs but also ensures the integrity of affiliate codes.
Great share 🙌🏾
I don't understand the threat. How do the static links cost lost revenue if the coupon codes are only useful for purchases? Is it a chargeback issue? What's the harm in codes leaking to coupon sites? More sales? Commissions for codes where the influencer wasn't directly responsible? I'm confused at the fraud aspect. Can someone help me understand?