The Military Veteran’s Post

I love organic growth. 🌱 ImageUp Innovations launched in March, so I had to (and continue to) build up my social media presence from scratch. I don't get too hung up on follower count, but reflecting on growth from one period to the next is a good indicator of how much value you may be delivering.  I may not have the biggest following, but I'm proud of how far I've come from zero in less than a year. Here's what I did and continue to do, to be sure I'm consistently adding value to my audience. You can do this too: 📱Research topics that people REALLY want to learn about.  📱Never underestimate the power of compelling copywriting.  📱Share substantial, fluff-free content. Quality > quantity. Be SPECIFIC. (checklists, action steps, solutions). 📱Include a clear call to action (CTA), such as an invitation to follow for more insights. This makes engagement straightforward. 📱Use intentional hashtags that directly relate to the content topic, enhancing its discoverability. 📱Interact with early commenters and new followers to help build a community. At the end of the day, I'm choosing to trust that if I give my audience value, they’ll engage. You can too! More engagement = more reach = more brand awareness = audience growth = potential for monetization. Come back here soon, and I'll be sharing content ideas for a startup brand.   Not ready to do it all? Leaning on a social media manager (SMM) may be right for you. Let's connect and find out! Send a DM or visit ImageUpInnovations.com.

Content marketing can be a cost-effective way for your startup to reach its audience. It's about providing value, not just selling. But you already knew that. Action Steps: 1. Define your content strategy: HubSpot's inbound marketing strategy is a prime example of a well-defined content strategy. 2. Create valuable content: Red Bull creates content that its audience loves, from blog posts to videos to events. 3. Promote your content: Buffer promotes its content through a variety of channels, including social media, email, and SEO. 4. Measure your results: Kissmetrics uses analytics to measure the results of its content marketing and continually optimize. #B2B #Startups #ContentMarketing #BusinessGrowth

My favorite thing about working as an independent content strategist/consultant? The variety of it all. This year alone, I've worked on niches from attribution to vacation rentals and content analytics to voice acting. Working with clients in all these different industries has taught me so much about marketing, communication, content ops, and buyer preferences. What I recommend to my D2C clients would never work for SaaS – and vice versa. Every company is different, every team is different, every budget is different. Say what Linkedin influencers may, a solopreneur bootstrapping his dropshipping company, only finding time to work on it on the weekends, might never be able to match the content velocity of a startup that just raised $3 million. But here's the thing: Velocity isn't the only way to win. Nor are multi-million dollar budgets. There are dozens of ways to think about content marketing. For some, focusing on a certain number of blog posts a month might be the way to go. For other, success can come from a handful of YouTube videos and a case study or two per quarter. In the end, it all boils down to execution. Know where your audience hangs out and use the resources and budget you have as effectively as possible to win them over. Simple as that. --- Hi, I'm Afnan. I post here most weekdays about content marketing and share tips to make your workflows more efficient. Follow + 🔔 if you like what you're reading ;) P.s: I'm taking on one more client for content strategy in October. Reach out and let's see if we're a good fit 🤝

🚀 Winning at Content Marketing: Strategies for B2B Brands 🚀 🔹 Are you a B2B brand looking to win big with your content marketing? 🏆📈 Let's explore some strategies that will set you on the path to success! 💼💡 🔹 Strategy 1: Develop thought leadership content that positions your brand as an industry expert. 🌟✍️ Share valuable insights, trends, and case studies that showcase your expertise and provide value to your target audience. 🔹 Strategy 2: Create content that addresses your customers' pain points and provides practical solutions. 🤔💡 Whether it's through blog posts, whitepapers, or webinars, focus on being a problem solver and building trust with your audience. 🔹 Strategy 3: Collaborate with industry influencers and experts. 🤝🔝 Partnering with thought leaders in your niche can amplify your brand's reach and credibility, driving more engagement and conversions. 🔹 Strategy 4: Leverage data-driven content marketing by analyzing customer insights and market trends. 📊🔬 Use data to inform your content strategy, personalize your messaging, and deliver targeted content that resonates with your audience. 🔹 Strategy 5: Repurpose and distribute your content across different channels to maximize its reach and impact. 🔄🌍 From social media to email marketing to podcasts, explore various formats and platforms to engage with your audience at every touchpoint. 🔹 What's your go-to strategy for winning at B2B content marketing? Share your tips, tricks, and success stories in the comments below! 💬🎯 Let's learn from each other and elevate our content game together! 👇✨

If you are a Tech or SaaS business, you need to read this ⤵️ As a B2B content writer for Tech and SaaS businesses, I've had the chance to work with several businesses, each with its own unique approach to content creation, and, here is what I've learned along the way: Over the years, I've picked up a few key insights that every tech and SaaS business should know (small or medium-sized): 1. If your content strategy isn't helping you build a brand, you might as well not create content:  Your goal should be to be known as an authority for your subject matter - Google’s preference 2. If you haven't created a buyer persona, you'll hit and miss: Understanding your ideal customer helps tailor your content to their needs and intent. 3. In a competitive market, you're only as big as your competition: Stay aware of what your competitors are doing and strive to offer something unique to stand out. 4. Building a brand also means promoting your content (social media, email, paid ads, and influencer partnerships): Consistent promotion across various channels helps reach a wider audience and reinforces your brand message. 5. Carefully choose your content: target customers in every stage of their buyer journey: From awareness to decision, ensure your content addresses the specific needs and questions at each stage. Like, follow, or comment if you found these insights useful!

🙄Are you a start-up founder, going through the content creation dilemma? You're not alone! 😏 Feeling overwhelmed to constantly post on social media for your brand, is exhausting! But what if I told you there's a simple framework you can use. This helps to create a diverse and engaging social media presence, even with your busy schedule. It uses the "power of 5"! 💪 Just aim for 5 posts a week, covering one of these categories: 1. Value Bomb Monday Share a valuable tip, insight, or hack related to your industry. Educate and position yourself as a thought leader. Example: 3 SEO mistakes costing you leads (and how to fix them!) 2. Testimonial Tuesday Feature a glowing customer testimonial or case study. Build trust and social proof. Example: [Customer Name] saw a 20% increase in sales after using our product! 3. Behind-the-Scenes Wednesday Offer a glimpse into your company culture, team, or work process. Humanize your brand and connect with followers on a personal level. Example: Team lunch break! Brainstorming new ideas for exciting products! 4. Quote Thursday Share an inspiring or relevant quote related to your industry. Add a captivating visual or short video for increased engagement. Example: Innovation distinguishes between a leader and a follower. - Steve Jobs 5. Fun Friday Inject some personality with a light hearted post, meme, or GIF relevant to your target audience. Show your brand's fun side and boost engagement. Example: When you finally nail that presentation after practicing all week! (Funny meme) 💪 Bonus Tip Repurpose content! Use snippets of longer videos or blog posts for micro-content. Remember! Consistency is key. 🤞 Stick to this framework and you'll be well on your way to building a thriving social media presence for your brand! Share it with someone who may need it! ________________________ Hi, I'm Jyotsana Nag! An Independent Brand Marketer with 17+ Yrs of Exp. I assist start-ups to Launch & Build their D2C Brands. 💪Why I do what I do? I understand the struggles of building a D2C brand, because I've witnessed them closely, in the last 5 years. That's why I'm on a mission to empower 1,000 D2C start-ups with the knowledge and guidance they need, to achieve impact and sustainable growth through strategic brand narrative, brand launch, brand communication, & brand building initiatives. It's about helping them avoid costly mistakes and reach their full potential. 💪I am a click away, if you are looking for that BRAND LAUNCH Specialist! Open to Consulting, Collaborating, Coaching & Speaking Opportunities! #D2Cbrands #Startups #brandlaunch #brandbuilding #brandawareness #brandstrategy #brandmarketing #LinkedInForCreators #TheHeartWriter #JyotsanaNag LinkedIn LinkedIn News LinkedIn News India LinkedIn News Asia

If you want to see ANY traction with organic social content, there is 1 question you NEED to begin with BEFORE you put in any content marketing efforts: Why should someone who is your ideal client persona follow and engage with you? Because winging it just won't cut it. --- Your ICP is BUSY. They're bombarded with content every single day. What will make their scroll stop and for them to hit that follow or DM button? The answer lies in: Your Unique Value Proposition - the X-factor, Infinity stone, Differentiation, - yea you get the picture. If you are still figuring out that USP, It's time for you to pick up that pen, journal and/or do market research for these 5 powerful questions that will help you answer the same. ⭐ What are my ideal client's biggest frustrations and challenges in their growth journey? (e.g., Attracting high-paying clients, managing time effectively, overcoming limiting beliefs) ⭐What unique insights, experiences, or expertise do I have that can help them overcome those challenges? (e.g., Proven frameworks, personal anecdotes of success, deep industry knowledge) ⭐What specific transformations do I help my clients achieve? (e.g., Scale their business to 8-figures, increase client retention by 20%, launch a successful online course) ⭐What makes my approach different from other coaches or founders in my niche? (e.g., Personal touch, focus on a specific methodology, results-oriented approach) ⭐What kind of emotions do I want my ideal client to feel when they come across my content? (e.g., Inspired, empowered, confident, hopeful) After you find the answers to these, hit me up to come up with a kick-ass content strategy for you (*shameless promotion inserted* 😋) Anyways Building a large audience & getting 💩-ton of engagement ...is really easy on LinkedIn. What's difficult is: Building an audience full of ICPs who can be nurtured to buy from you and generate genuine conversations that result in DM conversions. 😉

How are content syndication leads generated? I've been burned by assuming that my prospects already know the process. I'm sure you've heard the term 'content syndication' before and maybe you've wondered, 'What the heck is that anyway?' How does it work? Well, there are several strategies that partners can offer to leverage content to generate leads. These all involve engaging the right audience members at the right time with the ideal content. These leads are typically at the initial stages of interest: * Awareness stage: problem recognition/initial research * Consideration stage: solution exploration/comparative research So, they're ripe for additional, relevant content to help further their research about the specific product or solution that they need right now. Here is how we generate $60 Highly Qualified Leads by promoting and distributing content. Step by step: Step 1) Ad and Landing Page Construction: Our designers create display ads and landing pages by gathering all necessary materials -- including content assets, form fields, opt-in language, privacy policy, company logo and style, and qualifying questions -- ensuring cohesive and compliant user experience that aligns with the customer's branding and campaign objectives. Step 2) Audience Building: We leverage up to a dozen data providers and AI-driven web crawlers and scrapers to construct real-time, accurate ICP lists to target. We target ABM account lists and/or build ICP lists from filters like industry/company size/job title/job level/geographic areas/installed tech, etc. Step 3) Audience Optimization: We apply 90-day historical, contact-level purchase intent data signals to this ICP list to prioritize engagement by ID'ing the audience members who have shown the highest levels of recent purchasing activity and interest, thereby targeting the most likely prospects for conversion. Step 4) Programmatic Display Ads and Retargeting: Display ads enhance brand visibility by automatically placing targeted advertisements in front of a specific audience, increasing brand awareness and familiarity before engaging them directly with more personalized messaging and content. Step 5) Direct Content Promotion and Distribution: Direct content promotion and distribution to an optimized, engaged ICP list via strategic email cadences generate authentic interest and high-quality leads by promoting targeted, valuable content that compels interested recipients to click through to the landing page and download the asset, indicating genuine engagement and potential for conversion. Step 6) Data Validation and Delivery: We validate the data accuracy and authenticity of each content downloader through rigorous verification processes before automatically preparing them for weekly deliveries via CRM uploads or .csv files. Each lead is safeguarded by our 100% lead replacement guarantee. Let's get started!

🕵♀️ 7 Lessons Learned From Running ABM Content Syndication for Startups 🕵♂️ With several campaigns fulfilled to help young companies amplify their content to generate demand, LeadSpot's crack ABM content syndication strategies have been delivering predictable, consistent results for our new companies all year. After generating and delivering over 6,000 ABM content syndication leads in 2023 we have narrowed down the 7 factors that we consistently see from our most successful campaigns: 1️⃣ Craft a Killer ICP: Identifying the very best customers with the highest ACV is a good place to start. Breaking these down further to note how they first engaged with you, how long was the sales process, what roles make up their buying committee, what content do they prefer, how do they prefer to communicate etc. and now you're starting to identify your truly ideal customers. 2️⃣ Custom-Tailored Content: Personalization is huge! Once engaged, use insights to create content that speaks directly to each target account's needs such as downloads by job role, and what was shared most often. When it’s personal, it’s powerful! 3️⃣ Partner with Pros: Choose a syndication/distribution ( 🤔 ) vendor that’s seasoned in ABM content syndication. You want someone who can build your global ICP audience, engage them directly, and has relationships with industry-specific publishers, a global network of industry-specific platforms, and a guaranteed cost-per-lead basis so you're only paying for leads and nothing more. 4️⃣ Track Like a Pro: Keep your finger on the pulse of each campaign. This sounds like a no-brainer and the BEST performing campaigns are constantly updating content, targeting, and messaging. 5️⃣ Quality Over Quantity: It’s all about precision strikes. Focus on quality campaigns rather than casting a wide net. Targeted efforts have shown to yield higher conversions, ROI, and top-tier lead quality. 6) Be Personalization Royalty: ABM & content syndication deliver a personalized marketing fiesta. By understanding needs and delivering spot-on content, you build connections that convert. 7) Nurture Leads Like a Pro: Long sales cycles? No problem! ABM and content syndication are your tag team champs! We engage decision-makers, accelerate sales, and keep your brand top-of-mind. There it is. We've proven that first-party, opt-in, content syndication leads will offer consistent and predictable conversions all year long. Let's rock & roll!! 😎

I asked a bunch of successful in-house, B2B content creator, social media influencers why other companies shouldn't bother trying to do what they do. At Databox, we've dealt with every single one of these issues. 1️⃣ Your employees won't gain traction. "There's a high likelihood that it won't work. They'll invest in hiring and nurturing an in-house creator only to realize they lack objectivity, therefore, they're less likely to garner the trust & authority that your traditional external creator would.” - John Bonini, Some Good Content | Content Consulting & Community At Databox, we tried to teach a bunch of our team members to create content. The content WAS way too promotional. 2️⃣ It's time consuming to support a team of amateur content creators. "Setting up an in-house creator program is a full-time job. Social media managers are often asked to help enable their teams to become active on social in addition to their 58937 other tasks. ” - Sam Hembree 💡, Beam Content 💡 At Databox, the coordination cost was not worth the sporadic output we got from the people involved. 3️⃣ You don't have the talent. "It's not easy to find employees who have both the willingness & ability to be a creator & have expertise that's interesting to the company's ideal client profile." - Logan Lyles, Teamwork.com Most of the Databox team didn't have the necessary skills to write well. Teaching a large group of people in different parts of the org to do this well was unsuccessful despite our efforts. After dealing with these 3 issues, we realized this needed to be a good portion of a small number of people's responsibilities. We now have just 3 people doing it: Me, Fedor Šimić & Nikos Ntirlis. Nikos and Fedor (with help from our marketing team) have drastically improved their research, writing & storytelling skills. 4️⃣ Creators will leave. “The biggest risk I hear with building in-house creators & investing in the personal brands of your employees is "What if they leave & all that investment goes out the door?" - Logan Lyles Our best creator, John Bonini, left to do his own consulting thing. I agree this is a big risk. 5️⃣ Creators need expertise & credibility to have an impact. "I've seen that 'fresh' faces don't do as well in our field when it comes to marketing and thought leadership. [People] want to listen to experts and only authentic content created by them gains engagement." - Matt Calik, Delante SEO / SEM Agency At Databox, NIkos's and Fedor's numbers pale in comparison to mine and mine aren't that huge either. We justify it because we have highly engineered our funnel from first contact to close. It's taken us a few years to get it working to the point where we're consistently generating revenue from our efforts. It's still not enough to justify all of the time we spent. But, now that we have it figured out, I can see how it'll scale. But fair warning: it's not easy. Don't say I didn't warn you.