I couldn’t be more excited about Underdog’s future. We have an amazing community, and nearly 300 wonderful people on our team. BBMIV is the largest fantasy contest ever, with $15m in prizes. Our Pick’em games are wildly popular. Our content network is world-class. We’re building an entirely new vision for sports betting in America, all in-house.
But success brings challenges: FanDuel and DraftKings are working to slow us down. You should know what they’re trying to do.
They are coordinating their lobbyists, market power, partners and years of political contributions to try to stop us and other fantasy companies. Why? Underdog and other companies innovating in fantasy sports and sports betting threaten their monopoly. They’ve seen our company, and others, produce superior products and challenge them for sports fans’ attention. They can’t raise their own game because they can’t innovate. They’re scared that we’ll challenge their market positions. We’re already bigger in fantasy.
They can’t tell policymakers and others they don’t like competition, so FanDuel-DraftKings are using a disingenuous narrative that our fantasy sports contests are illegal. The arguments are ironic, ignoring the law for the same flimsy “feels like sports betting” line that critics have always lobbed at their fantasy sports contests.
Despite a year of effort, they’re losing the fight with regulators. A clear, simple fantasy sports legal framework exists because of the laws they wrote. A fantasy sports contest must have three core elements (game of skill, multiple athletes, outcomes based on accumulated statistics), which all of our games fit perfectly. In nearly every state where a sports betting law has been passed, the law makes crystal clear that fantasy sports are not sports betting. Regulators agree that our contests are fantasy and not betting, including regulators who oversee both fantasy and betting in Arizona, Colorado, and Indiana. The North Carolina Legislature and Alabama Attorney General recently said we’re right.
This isn’t a good-faith fight on the legal merits; it’s a convenient mask for a pure anti-competitive effort.
They want to prevent consumers from playing the fantasy sports they love. They want to quash competition in fantasy and stop innovation, and potential rivals, in sports betting. Unable to innovate with new sports games, they are trying to ensure fantasy sports are limited to a very narrow category of games. They want American sports fans to have only one outlet for sports games: the tired old casino sportsbook.
We have a different vision. We’ve shown how innovation can bring about new games that our fans love, and ways for our players to increase their enjoyment of sports. We’ll keep innovating, with many new games for fans in our future. And we’ll win this fight to ensure the future of sports games in America serve the fans and not only the interests of big tech monopolies.
https://lnkd.in/ekU5_QPf
Executive Business Partner | Office of the CMO
4molove you, mean it