Universal Music Group’s Post

🔥 The integration of music and gaming continues to thrive, with recent collaborations like 88RISING's partnership with 2K for their NBA2K 2024 showcasing the power of music in gaming experiences. (Post here: https://lnkd.in/efNhrTUP) Now, Universal Music Group's partnership with Roblox adds another exciting dimension to this trend, offering players an immersive music experience within the gaming platform. But what lies ahead for this collaboration? Will this be a one-time activation or a long-term play? Time will tell, but the possibilities are endless. 🤔 What are your thoughts on the future of music accessibility and gaming integration? How do you envision these industries evolving together? #ThoughtBits #Music #Technology p.s. A big shoutout to Josh Neuman & Super League for their involvement in this collaboration.

📣 Nvak Collective is all about transparency and community, excited to share insights from the "Bruises" Music Video Game by Annika Rose The game's mission is to revolutionize the artist-fan relationship and foster a fair and inclusive music industry. Let's dive into some key numbers: 17,323 minutes streamed, 3,351 unique site visitors, and a whopping 2,500 minted Listening Room NFTickets. Initially, the game received remarkable engagement, but it truly shined as a fan engagement tool rather than a fan acquisition tool for Annika Rose. The impact of music video games on the industry varies depending on an artist's goals, fanbase, and budget. Nvak is actively working on their roadmap, hopeful that this experiment will contribute to the remarkable evolution of music and gaming. 🎮 🎵 https://lnkd.in/gQ3AYGFb #NvakCollective #MusicVideoGame #gaming #music #web3 #onchainmusic #unrealengine5 #nextgeneration

Learn about #Twitch music policy, what music you can play on Twitch, and how to license music for #streams and #VOD #streamer #gaming #twitchtv #twitchstreamer #SupportSmallStreamers

Learn about #Twitch music policy, what music you can play on Twitch, and how to license music for #streams and #VOD #streamer #gaming #twitchtv #twitchstreamer #SupportSmallStreamers

[Future of virtual concerts — maybe?]: Universal Music Group 🌟 Gen-Z first approach towards music discovery is now SNAP/Tiktok/ Virtual spaces centred —-> more than ever, the social interactions between the younger generations centre around hanging out online and everything they have impression about is starting from online & brands + artists should tap into this! 🌟Music streaming LAUNCH campaigns was so pre-COVID; we now have extra avenues to completely own and distribute music in an organic manner that relates to young consumers 🌟UMG recognises this development & is investing in the future of music, let’s talk about it! ----------------------------------------------------------------------- Suggest what you’re keen on deep diving into and get updates about. Your wish is my command! ✨ ————————————————————————— Like this? Follow Jasmine Cheong | Ring the 🔔 ⬇️⬇️ Subscribe to LUXE L3VERAGE newsletter, an extension of LuXuré Lab ✨ https://lnkd.in/g9WWVePF Don’t miss out. For the Jas💕 edit of #immersiveexpeiences, #futureoffashion & #luxurybrands; #emergingtech to fuel your brand's 2023’s #immersivebrand #luxurystrategy or #futureoffashion

Are Gaming Pc Good For Music Production Dive into the intriguing debate on whether gaming PCs are the ultimate tool for revolutionizing music production. https://lnkd.in/e_Sj4pv6

Sony Music Entertainment's exploration of new business models for music in gaming🎶🎮🎶 ➡️ Exploring Immersive Music Experiences: Sony Music, through its subsidiary Sony Immersive Music Studios, is venturing into metaverse music experiences, including platforms like Roblox and Fortnite, as well as mixed-reality technologies. ➡️ Beyond Traditional Monetization: Sony aims to go beyond traditional monetisation methods such as synchronisation and microtransactions, seeking mutually beneficial business models that offer more than just digital merch sales. ➡️ Subscription-Based Models: They are considering subscription-based models for music within games. These models could provide platforms and creators with access to a wider range of music, enable personalized soundtracks, and enhance gameplay experiences. ➡️ Focus on Persistent Experiences: Rather than one-off events, Sony is interested in creating persistent experiences within games or virtual worlds. This aligns with the trend of fostering long-term engagement among players. ➡️ Challenges and Opportunities: Sony acknowledges the challenges of competing for attention in the gaming space but sees opportunities in building sustained engagement rather than investing in one-off events. Sony Music's strategic approach to integrating music into gaming experiences fosters the creation of innovative business models that benefit both the music industry and the gaming community. Researched by: Chintan Chauhan #SonyMusic #MusicIndustry #Gaming #IndustryInsights Picture Credits: Roblox

Here's a brief round-up of the most interesting gaming and music stories from January. You can read about them in more detail through the latest issue of my music and gaming newsletter, MusicEXP. 🎮 Bandai Namco and UK PR agency Bastion collaborated with legendary grime artist D Double E and producer Fumez to write an anthem for Tekken 8. 🎮 UMG and Tencent Music Entertainment Group renewed their multi-year strategic licensing agreement. My thoughts: Tencent also publishes some of the biggest mobile games in the world, such as Honor of Kings, which had 11m daily active users last month, generating $158m in revenue. UMG would be very wise to push more of its artists into the mobile market, which, for the most part, is largely ignored by major labels despite mobile games generating 49% of global gaming revenue. 🎮 A University of Hartford seminar on February 21 will explore how video games ‘sonically depict the Renaissance.’ 🎮 Italian power metal band, Alterium, released a music video for their latest track, Crossroads Inn, inspired by the popular medieval tavern simulator game of the same name. 🎮 The release of Yonaka’s latest single, Predator, coincided with the track getting a major sync in a narrative trailer for Riot Games’ first-person-shooter, Valorant. The trailer has nine million views. 🎮 Napster and TerraZero technologies have teamed up to develop a new metaverse platform for artists called Intraverse. Jon Vlassopulos, CEO of Napster, was formerly head of music at Roblox Want more music and gaming news delivered straight to your inbox every month? Subscribe to MusicEXP https://lnkd.in/dATe_ycx

Will Fortnite dethrone Spotify and Apple Music? ☠ 👇👇👇 Epic Games has just released Fortnite's Lobby Music. This feature allows players to customise their in-game lobby with a variety of music tracks 🎼. Players will now be able to choose tracks from a growing library of music, which includes both original compositions and popular songs licensed from various artists. 🎙 This move not only enriches the gaming experience, but also offers artists a new platform for their music, potentially reaching millions of gamers worldwide. 💪 Overall, Fortnite's Lobby Music feature is a testament to the evolving nature of gaming platforms, which are increasingly becoming multi-faceted entertainment hubs. This feature leverages the game's popularity to offer a blend of interactive entertainment that could set a precedent for how games and music can coexist and enhance each other in the digital age. ⚡ --------------- Found this post interesting? Follow me, Szymon Kubiak for more gaming marketing & strategy tips 🌟 #gaming #mateverse #instreamly #gamingmarketing  #MarketersInGaming

A couple of days ago, the world-renowned label Universal Music presented a new collaboration named Boombox with the online game Roblox. According to UMG, 'Boombox presents a pioneering opportunity for music labels to curate, distribute, and monetize their offerings on Roblox.' It means, that now every composition, owned by UMG and streamed on Roblox will profit both label and artist. The idea of bringing artists, listeners, and producers together is at the core of Demuzo's DNA. For me, it is yet another proof that we are moving in the right direction. Let’s examine what each party gains from this interaction. One UMG executive states, 'By integrating Boombox, UMG solidifies its position as a vanguard of music innovation within the gaming sector.' Another executive adds, 'As we continue to build creative marketing and innovative concepts for our artists, it’s important to identify fan connections and elevate their experiences with new technologies.' The integration itself fascinates me; it is definitely a step forward for the music industry. Labels and artists profit from their music being streamed in the game, while players can enhance their digital personas or, to put it more clearly, change their in-game appearance. Unlike mere digital enhancements, Demuzo offers fans the chance to financially support artists they believe in, fostering a deeper sense of engagement and ownership in the creative process. Through Demuzo, fans can not only grow alongside their favorite artists but also share in their success by earning tangible rewards. #tech #finance #MusicIndustry #GamingInnovation