Urban Digital Recruitment Ltd’s Post

https://lnkd.in/dNb3jCe6 Spot creative is responsible for nearly 50% of advertising ROI, according to Nielsen Catalina. While most radio stations don’t have an army of voice actors and producers, that doesn’t mean they can’t produce spots that cut through the clutter and deliver results. Jim Blommel, production director at Hubbard Radio Cincinnati, and Lisa Orkin, owner and creative director of the Radio Ranch, provided actionable tips for writing and producing effective (and funny!) spot creative during a RAB webinar. “You not only have to be creative with your commercial ideas, but you also have to be creative with your resources,” said Blommel. “That starts with taking inventory of your audio toolbox.” Anything that makes sound is fair game, including sound effects. Silence and pregnant pauses are no-cost tools in the audio shed, a technique mastered by Dick Orkin. Music beds can be more than just audio wallpaper. Rather than merely slapping a 30s music bed underneath the announcer, Blommel suggested mixing and matching beds to add personality to a spot. Using two or three music beds can enliven the creative. So can isolating individual instruments from a track. “I was able to create a spot that highlighted the different aspects of a company by using individual instruments, and then meshing them all together,” he explained. One of the biggest challenges producers face is a shortage of voices. “Keeping your commercial breaks fresh means you're going to have to use a lot of voices in your orbit, and a lot of them may not have public speaking experience,” Blommel noted. By keeping the script simple and using everyday dialogue, “just about anybody can give your commercial new life.” That includes coworkers, friends recorded on a Zoom call, and people of all ages who visit the station. The more voices in a spot, the better. Deciding which approach to take is a crucial decision. The scripted straight-read is the most common route but many such spots are overloaded with too many messages. A simple message is not only clear and effective but can also be entertaining. Testimonials, another approach, can be extremely effective, provided that the customers speak in their own words without a script. For in-demand endorsement ads, remember that their personality is part of the pitch. Fewer copy points frees the personality to be themself. “Life is funny,” she said. And observing the absurdity around you can inspire spot creative. For a surreal out of the box approach, the first 20s set up the conflict and the next 10s amplify the problem. The spot then solves the problem by presenting the product’s first benefit (10s) and the second benefit (10 more). The call to action comes in the final ten seconds....

Understanding the Roles- Agency Producer vs. Production House Producer. In Advertising production, the roles of an agency producer and a production house producer often intersect, yet they are distinct in their responsibilities and focus. Here’s a brief guide to who does what in these vital roles. The Agency Producer; The agency producer is involved in the production process from the initial concept creation all the way through to the final on-air delivery. Their responsibilities are broad and include below. Creative Development: Collaborating with creatives to develop the concept. Budgeting: Managing the financial aspects to ensure the project stays within budget. Negotiation: Handling contracts with production houses, music artists, and other vendors. Post Production: Overseeing editing, audio mixing, and CG. Client Satisfaction: Ensuring that the client’s vision and expectations are met throughout the process. At the shoot, the agency producer’s main role is to ensure the client/ agency is completely satisfied and that every shot aligns with the agreed-upon plan from the per-production meeting (PPM). They work closely with internal contacts such as creatives and account managers. This requires them to manage numerous relationships, making it impractical for them to handle the detailed logistics of organizing a shoot. The Production House Producer: The production company producer, often referred to as the line producer, typically enters the picture at the budgeting phase and exits after the editing stage. Their primary focus is on the practical aspects of the shoot, including: Budgeting for the Shoot: Determining and managing the costs associated with the shoot. Organizing the Shoot: Hiring crew members, securing locations, obtaining permits, and coordinating logistics. Managing the Crew: Overseeing a large team, sometimes exceeding 50 crew members, on the shoot day. Pre-Shoot Formalities: Handling all the necessary preparations to ensure the shoot runs smoothly. On shoot day, the production company producer is the on-the-ground leader, ensuring that everything from equipment availability to safety protocols is in order. After the shoot, their final task is to submit the director’s cut to the agency producer for preview. Summing It Up the article, In essence, the production house producer works under the agency producer. The agency producer operates much like the executive producer of a movie, holding the budget and the overarching creative vision. They rely on the production house producer to bring that vision to life through meticulous execution. While the agency producer ensures the project aligns with the agency and client's vision and expectations, the production house producer takes care of the logistical and practical elements necessary to make that vision a reality. Together, they form a dynamic duo that ensures both the creative and operational aspects of a production are expertly managed.

Worth a look to see how the latest tools are improving productivity in all areas of localization.

Let's dive into keyword optimization for the Media and Entertainment industry: 1. Content Creation 2. Media Production 3. Digital Media 4. Broadcasting 5. Film Production 6. Music Production 7. Social Media Management 8. Talent Management 9. Entertainment Marketing 10. Scriptwriting Using these keywords in your LinkedIn profile can boost your visibility and attract opportunities in the media and entertainment sector. Stay tuned for more tips! #LinkedInMarketing #KeywordOptimization #MediaIndustry #Entertainment #ProfessionalNetworking #BusinessGrowth

This story about my PR client aired three times on KCTV5! If you are on the fence about starting a PR campaign, ask yourself this: “Can my business afford to turn down this kind of publicity?” With my starter PR package, there is no expensive monthly retainer like you would find at a large PR agency, just an affordable flat fee. Your company’s story deserves to be told, whether you’re a large corporation or a small business. So, what do you say? Let’s tell your story, together! #mediarelations #pr #earnedmedia #publicrelations #freelancer #storyteller #freelancewriter #publicist

Small independent hotel groups may still consider video production out of reach for several reasons: Cost: Video production can be expensive, especially when considering professional-quality shoots that involve hiring videographers, editors, and potentially actors. The perception of high costs can be daunting. Complexity: The process of planning, shooting, and editing a video can seem complex and intimidating, especially for those without prior experience. This includes scripting, storyboarding, shooting, and post-production. Let us craft for you. Time-consuming: Video production can be a time-intensive process that requires significant attention to detail. Small hotels often operate with limited staff and resources, making it difficult to allocate the necessary time to create videos without disrupting daily operations. So why not use us . Lack of expertise: Small hotels might not have staff who are skilled in video production, nor the budget to train them or hire external experts. This lack of in-house expertise can make the prospect of starting video production seem impractical. So don't...just use us ! Underestimation of ROI: Some may underestimate the return on investment that video content can offer. They might not realise how effective video can be in increasing engagement, showcasing their property uniquely, and ultimately driving bookings. We can show you . Distribution challenges: Understanding the best channels for video distribution and how to effectively promote video content can also be a barrier. Without knowledge of SEO, social media algorithms, or other digital marketing strategies, the potential benefits of video might not be fully realised. We realise and can bring you success. For small hotel groups, these factors combined can make video production seem out of reach so let us craft your future https://lnkd.in/eSU3hK_z Video Production and Content: #HotelTour #BehindTheScenes #HotelLife Cost and Budgeting: #BudgetFriendlyFinds #AffordableLuxury Simplicity and DIY: #DIYMarketing #SimpleSetup #EasyVideoTips Time Management: #QuickTips #TimeSavingTips Expertise and Learning: #VideoTips #LearnVideo ROI and Marketing: #MarketingROI #VideoMarketing Technology and Trends: #TechTrends #VideoTech Distribution and SEO: #SocialMediaTips #SEOStrategy These hashtags focus on different aspects related to video production for small hotels, from highlighting the simplicity and affordability of creating videos to showcasing the technology and skills involved. Mike Turner Gavin Sheppard

We survived the eclipse, now its time to make 2024 count :) I think part of that strategy should involve strengthening brands with professional but authentic video content. My studios division at StartWell (https://lnkd.in/dxkFW2f8) enables this approach for any teams operating in Toronto or able to fly in for events/shoots, and our facilities are now setup to capture content in multiple venues that don't look or feel like studios - so that anyone on camera is comfortable and expressive. We think that there is a wealth of knowledge amongst your team that can be brought to camera through meetings and events - the resulting content can super-power your brand, and enable new revenue opportunities for your company. When you host events for stage recordings, or bring guests to record without audiences, we do everything; from strategy to production & hospitality to editing - seriously enabling your content strategy. If working on your brand is important this year, we should talk - feel free DM me, comment below or use this link to book time in my calendar: https://lnkd.in/gianRn4w

7 reasons why I work in one of the best industries and you can do it too. I’ve worked in broadcasting for the last 25 years. World Series, Football's greatest games, and the Olympics are just 3 events in my list of great experiences. As a producer or reporter, I have been to 5 continents and 54 countries to perform my duties. I am not special, I just took advantage of the opportunities that the broadcasting industry has provided me. You can do it too. 1. Take action, today. There is a lack of personnel in the broadcast industry, at least in the USA. You can get an entry-level job, a runner for example, and get paid $200 per day just to start. 2. The broadcast industry is very good for freelancers. If you like to control your schedule, being a freelancer for live shows (sports, entertainment, news) can help you earn money and have freedom. 3. If you want a permanent position, there are many available too. Just get on any of the hiring websites and you will see them pop up. I guarantee you that if you find a job in broadcasting, besides great opportunities, you will make friends that will be there for you for the rest of your life. 4. You don’t need to be tech-savvy to start. Reach out to people or companies in your city that work in the industry (local networks, production houses, sports or entertainment venues). They need a production assistant or utility, and from there, you can learn and build your career. 5. Depending on the area you want to work, you don’t need a college degree. It is great if you have it (go for it!), but you can be the best audio engineer or replay operator without a diploma. Learn by doing, and ask your new colleagues for help, most of them will be happy to share their knowledge with you. 6. If you are in college studying anything related to broadcasting, start doing it. The theory is great, but getting to practice what you learn and face real-life situations is even better. Look for an internship or get a part-time job in a company. Take advantage of your editing knowledge (thanks TikTok!) and make it your passion. 7. Finally, as a perk, you would be involved in the biggest events in your city (or the world). We, in broadcasting, are usually in the big game in town, the amazing concert, the political event, or those shows that everybody is watching right now. Remember: Broadcasting is a great business with a lot of positions open right now. Take action today and look for available jobs. Don’t be afraid of the tech side, if you are a hard worker you will learn that part too. Finally, the pay is usually decent and the friends you make are forever (guaranteed). - - - - - - - You can join "The Ministry of Broadcasting" just like 2501+ already did. Every week I send an email with opinions, ideas, and options to keep growing our careers. Click the link below and subscribe for free. https://drp.li/eUakQ

WPP and Hogarth announce their plans to eat your lunch- and breakfast and dinner In public statements, WPP CEO Mark Read and Richard Glasson, CEO of Hogarth (parent company WPP) explain how they see doing more production in house as an important area of business growth for WPP: “Our production capabilities are both strong and also have significant growth opportunities. Clients spend roughly the same on production as they do on creative fees, and today we capture only a small part of that,” Hogarth CEO Richard Glasson’s objective is to see Hogarth turning over US$1 billion in production revenues within the next two to three years. That is a significant bite out of the production market. They are the most open and public statements we have heard from agency groups articulating their ambitions in production (which here includes post, editing and audio post). Hogarth explain they are selling it to their clients as bigger is better- with 7,500 employees they are of a completely different scale to the independent sector. We understand why undertaking more production is an opportunity for WPP and Hogarth- being a publicly quoted company means they need growth and their executives bonuses and future employment depends on their achieving that. We don’t believe it is in the interests of their clients though- they are best served by getting the best talents- whether directors, producers, editors, vfx artists or whatever which are in the independent sector and having them fight for the clients work, on expertise (via the treatment) and price in the open market. That is the route to the best work, the best price and the best value. We ask advertisers a simple question- if your agency is advocating in house production, that is in their interests but is it in yours?- before deciding how their production should be run. WPP agencies and Hogarth are among those that seek to “borrow” directors represented by APA members on an exclusive basis. An odd idea- from which other business can you ‘borrow’ a key business asset? If a client was to call a WPP agency- say Ogilvy- and say “we can’t afford to employ you as an agency but can we use your ECD for this campaign we are planning?” what answer would they get? Nevertheless, while some APA members will never lend directors to an agency, some will in some circumstances. The lever at the agency’s disposal in that is that they are also your potential client.  That is their choice but given the WPP and Hogarth manifesto, as above, does it make any sense to assist them in their plans to grow at your expense? That should be a rhetorical question but the answer is NO.  

Working as an assistant creative manager, I have realized that creative work is essential in our world. It's like the spark that lights up new ideas and makes the future brighter. Each day, I invest my time in this Dynamic and ever-evolving field, not out of obligation, but out of a deep sense of purpose. NGL it makes me feel so strong (and yep cool as well). It's like having a superpower that helps us bring our creative ideas to life - Thanks to all the Digital Advancement! The strategies we conceive, the campaigns we craft, and the experiences we design together as a team, are nothing short of groundbreaking! Our work doesn't just stand out - it commands attention. it feels super satisfying to set standards that others would aspire to achieve. Let's just celebrate the sheer brilliance and innovation that We as Creatives bring to the table. I encourage all creatives to embrace technology and use it to keep pushing the boundaries of what's possible. Our work is not just a job; it's a mission, a source of power, and it can inspire others. Let's keep creating, innovating, and leaving our mark on the world, because creativity is a limitless force. #creativemanagement #creativemanagers #digitalagency #creativewriters #mondaythoughts #mondaymotivation #jobsatisfaction