Wasserman’s Post

What to the best sports ads have in common? The right place. The right time. The right message. And in tournaments were everything can change in the blink of an eye, this is so hard to accomplish. Which is why I believe the best ad so far of this World Cup was one seen on a few Australian bus stops after the Matildas third place game. Timely, filled with emotion, and brimming with hope. Marketing at its best for a team whose valuation has multiplied after their performance. #sportsmarketing https://lnkd.in/gRkuuShd

It seems as if the PC world we have been pressured to embrace over the last decade is slowly changing. Tip-toeing around topics, lack of accountability, and foregone personal responsibility may be behind us. At least I hope it is in the rearview and getting smaller each time I look up. The first clue for me that there was a shift happening was the Kia Worldwide "No Participation Trophy" commercial in 2016. If you haven't seen it, or don't remember it check it out here. That was a bold move for Kia. They really walked outside of the lines when they put this one on air. It is interesting that you don't immediately find the actual commercial on YouTube when searching. It is a video of someone recording the commercial. https://lnkd.in/dtaCwX2F Added bonus is today's article from The Daily Coach. No parsing words or shunning from individual responsibility here for the U.S. Women's National Soccer Team Emma Hayes. We know how far the old train of thought got us in 2023 for the FIFA Women's World Cup. https://lnkd.in/dHsu3rdk #bucklumber #noexcuses #emmahayes #fifa #thedailycoach #personalresponsibility #personalaccountability #noparticipationtrophy #kia

Lucit proves to be an excellent tool for sports marketing by offering a range of features that cater specifically to the unique needs of promoting sports events, teams, and related activities. Want to showcase a live scoreboard? Lucit has got you covered. #sportsmarketing #liveevents #Lucit

Getting your sports club ready for 2024? 🏟️ Thank and retain current club partners with public recognition such as profile stories 🤝 Highlight contributions they have made to your club and encourage club members to engage with their services 🔎 --- Sports Management Tip 10/366 #sportsmanagement #clubdevelopment #footballmanagement #sportsbusiness

The competitive nature of sports brings all together. Regardless of the background we originate from. As it relates to the sport of rugby there’s never been a better time to grow the sport in America and globally too. The 2023 figures paint a positive picture for community rugby with the sport now played by 8.46 million players across 132 national member unions, an increase of 11% over the 2022 levels. Emerging rugby nations and women and girls are the major drivers of new growth for the game, according to the Rugby World Cup. The National Rugby Football League is evolving rugby to shape the future of the sport internationally and in the U.S. As a truly global year-round premium professional sport with an evenly split male-female demographic, rugby has strong appeal and huge market potential in America. The NRFL is positioned to be the preeminent sport & entertainment rugby league globally by showcasing the best athletes on the pitch, utilizing world-class stadiums, and creating unparalleled content 365 days a year to the biggest sports audience in the world. This is not just a chance to create a new league - it’s a chance to create a whole new idea in American culture. We believe rugby is an idea whose time has come in the U.S. - a sport that is right in line with values like authenticity, sportsmanship, inclusion, community. The NRFL’s foundation and ownership will be rooted in these values. Rugby is played in over 120 countries with 877 million global followers and 9.1 million men, women and children regularly playing the game. Rugby in North America is poised for a fully professional sports league due to the enormous value and demand for premium content, availability of existing world-class stadiums, large domestic contact sport fan base, a pool of untapped rugby talent, and ethos and attributes of the sport. Steve Ryan is the Managing Director at the National Rugby Football League, and he joined me this week to tell me more. For more information: https://www.thenrfl.com/ LinkedIn: @SteveRyan

🕰️ As the year winds down, amateur sports clubs must not overlook the pivotal post-season engagement with their club partners and sponsors. 🤝 It's more than gratitude and saying thank you – it's about fostering lasting relationships beneficial for everyone. 🗣️ Sponsors play a crucial role in the journey of amateur sport and acknowledging their support is not only the right thing to do, but a key step many miss when it comes to the future retention of these key stakeholders. 📋 Here are my 10 steps for how to acknowledge your sports club partners and sponsors. #sportsmanagement #clubdevelopment #sportsbusiness #footballbusiness

Just completed our Sporting Pulse research looking into the motivations and drivers on NRL and AFL club membership. With AFL being the benchmark for success in Australia on successful member programs while being critical for NRL clubs. Any questions or comments on the research please let us know. #NRLmembership #AFLmembership #Latestresearch #fanengagement

Just completed our Sporting Pulse research looking into the motivations and drivers on NRL and AFL club membership. With AFL being the benchmark for success in Australia on successful member programs while being critical for NRL clubs. Any questions or comments on the research please let me know. #NRLmembership #AFLmembership #Latestresearch #fanengagement

Great to catch up with the 'strategic review committee' at the Guam FA @GuamFootball - good to see the team monitoring the implementation of their strategic plan - an area often overlooked by many sports organisations. #sportsbiz #sportsmarketing #strategicplanning

How much do clubs earn from national cups? The analysis of the FA Cup vs. the Italia Cup (Coppa Italia) ✅ Total Prizes ☑ Italian Cup: €26m ▪ Round of 16 - €400k ▪ Quarter-finals - €1.2m ▪ Qemi-finals - €2.9m ▪ Losing finalist - €4.9m ▪ Victory in the final - €7.5m ☑ FA: €24m ▪ Round of 16 - €525k ▪ Quarter-finals - €1m ▪ Semi-finals - €1.6m ▪ Losing finalist - €3.4m ▪ Winning final - €4.5m ✅ Thoughts Enhancing the appeal of these tournaments could involve: 🔸 increasing prize money 🔸 improving marketing strategies 🔸 engaging fans through innovative formats It's time to elevate the status of national cups and attract greater participation and viewership. Finding the right balance between financial incentives and sporting prestige will be key to achieving this. ❓ How national cups could be made more attractive? #footballbusiness #linkedinsports #sportbiz