Breaking Marketing Boundaries💥: Kanye West's Unconventional Super Bowl 🏈 Commercial
On February 12th 2024, over 123 million people tuned in 📺 to witness the most anticipated and watched event of the year: the Super Bowl.
The #superbowl night is not just about American football 🏈, but it is a SHOW 🎪, a social event, a patriotic occasion 🇺🇸 to celebrate and come together.
In this context, Super Bowl commercials have evolved into a #culturalphenomenon 👨👩👧👦 of their own: many viewers only watch the game to see the commercials 🎬, which often set the tone for marketing trends💡 are set for years ahead.
Securing a slot for an ad during the Super Bowl requires MILLION OF DOLLARS💰of investment.
Advertisers have been fiercely competing 🦈 to produce the most unique, distinctive, and innovative #commercials💥.
This year’s edition has been the most watched ever in history📈, and one particular commercial caught my attention 🔍.
Not for its high production quality, structure, or compelling storytelling 🏚️, but rather for…the total opposite! 🤯
Kanye West, a controversial public figure but nevertheless promoter of undeniably interesting and boundary-pushing #marketing initiatives 🪄, made the headlines with his unconventional Super Bowl commercial.
Kanye paid 💲7 million for a 30-second ⏱️ commercial slot and dedicated $0 dollars in production budget.
Filmed entirely on his phone camera 📱from the backseat of a moving car 🚗, at night🌌, Kanye invites the audience to check out the latest YEEZYcollection.
The #result? 🌐
In only 24 hours ⏳, this generated 284,357 orders 🛒, totaling $19.3 million 💵 from new collection sales.
In a world where everyone is bombarded with #ads 😵💫, it has become increasingly challenging to captivate audiences and achieve the WOW 🤩effect in people: brands need to STAND OUT, sometimes even going completely against 👽 marketing golden rules.
#effectivecommunication #superbowlads
Vice President @ McCormick | Global Brand Marketing and Media
2wHad a wonderful and inspiring time chatting with you all!