Raptive’s Post

⚠ 83% think misinformation is an issue ⚠ 63% are worried about falling for it ⚠ 32% claim to have been the victims of fake news . . . Revealed by a 2021 survey by the Oliver Wyman Forum. The writing is on the wall: effective content moderation measures are urgently needed. Companies that prioritize user safety and trust can shine in today's digital landscape.❗ João Anastácio, VP, Tech Client Services explores how automated tools, driven by AI and ML, enable scalable and rapid content moderation. By harnessing the potential of technology, we combat misinformation and foster safer digital environments. 🛡 Read more: https://lnkd.in/dZfRSpZ4 #TrustAndSafety #OnlineSafety #ContentModeration #TechInEverythingWeDo #AI 

Summary: YouTube is implementing new rules to crack down on creators who use artificial intelligence (AI) tools to produce altered or synthetic videos. Starting in 2024, creators will be required to disclose whether they have used generative AI to create realistic-looking videos. Failure to disclose could result in penalties such as content removal or suspension from YouTube's revenue sharing program. The restrictions aim to balance the potential of generative AI with the need to protect the YouTube community. The platform will also use AI to identify and remove content that violates its rules more efficiently. Takeaway: YouTube is taking steps to regulate the use of AI in video creation to maintain transparency and protect its community. By requiring creators to disclose the use of AI tools, YouTube aims to prevent the spread of misinformation and deepfake videos. These measures align with Google's previous mandate for warning labels on political ads using AI. The deployment of AI technology to detect rule-breaking content demonstrates YouTube's commitment to maintaining a safe and trustworthy platform. Hashtags: #AIinVideoCreation #YouTubeRegulations #TransparencyInContent #AIandMisinformation #DeepfakePrevention

Policy update for YouTube: Content creators soon will need to disclose when they use generative AI to create realistic videos posted on the platform. Very much a forward-looking policy update. One could envision automated production and posting of videos by AI-infused content creation systems. Taken to the extreme, it would be possible to post so much automated video that YouTube could find itself subject to the video equivalent of volume-driven denial of service attacks. Just another example of how existing services need to look around the corner to pre-emptively address AI-powered worst-case scenarios. #ArtificialIntelligence #ContentCreators #AutomatedVideoProduction

📣 Calling all creators! 🌟 We power the internet, and now Tech and AI companies are making foundational decisions without sufficiently considering how this will impact us. AI companies and creators can work together for the benefit of everyone. But only if we have a voice in the conversation. Join me in signing this open letter urging big tech and AI companies to adopt three guiding principles that will protect our rights and livelihoods and ensure we can give our audiences the content they love! 🖋✨ Visit ProtectContentCreators.com to learn more and lend your support. @weareraptive #ProtectContentCreators

🌟 Join me in signing this open letter urging big tech and AI companies to adopt three guiding principles that will protect the rights and livelihoods of millions of creators and the quality content we all love amid the rise of #AI! 🖋✨ Visit ProtectContentCreators.com to learn more and lend your support. @weareraptive #ProtectContentCreators #openletter

YouTube's new feature allows creators to label AI-generated content. But while today's efforts rely heavily on the creators' honesty and manual detection methods, maybe the evolution of this could finally lead us down to a path of significant advancements in AI detection technologies? YouTube’s move, mirrored by other social platforms with their own policies on synthetic media, underscores a growing need and commitment to clarity and transparency in digital spaces. Could the future maybe see major platforms like YouTube, Meta, and LinkedIn collaborating on universal standards for AI content to address this seemingly overwhelming challenge? This collective effort would aim to balance AI innovation with ethical considerations, aiming to prevent misinformation while encouraging creative expression. Transparency today, tech triumphs tomorrow? ✨🤖 We got ways to go... #digitalmarketing #socialmedia #contentmarketing #creatoreconomy

YouTube is slapping a bunch of rules on AI-generated videos in the hope of curbing: the spread of faked footage masqueraded as legit; deepfakes that make people appear to say or do things they never did; and tracks that rip off artists' copyrighted work. This red tape will be rolled out over the coming months and apply to material uploaded by users... thoughts? #ai #youtube #deepfakes

It’s great to see these partnerships forming so early in #generativeAI ‘s evolution. Embedding links back to reputable sources like the Financial Times allows users to fact / context check AI responses - it’s the only way to protect humanity from a fast decline to a world where nobody knows what’s true. #responsibleAI

WOW!!!!!!!! -- I did not think it possible to see a NY Times article that would be combining IPTC , Facebook and embedded metadata all in the same place. Remarkable. And long overdue. --- Of course, let's be clear. FB didn't (and still doesn't) care about copyright or other truth or provenance or other items. They talk about authenticity, but then approve manipulated videos and propaganda. So it's not all rosy. They only care about not poisoning their own datasets. "Meta is homing in on a series of technological specifications called the IPTC and C2PA standards. They are information that specifies whether a piece of digital media is authentic in the metadata of the content. Metadata is the underlying information embedded in digital content that gives a technical description of that content. Both standards are already widely used by news organizations and photographers to describe photos or videos." #metadatamanagement (is a thing) :-) David Riecks and Brendan Quinn

As a member of the Content Authenticity Initiative (CAI), I came across an article that I think is worth sharing with all of you. With the increasing use of AI tools, there is a greater possibility of fraudulent misuse. It's essential to be careful, particularly when it comes to photo estimating and AI use in claim handling. To ensure accuracy, direct real-time video inspections are the way to go. My Claim Connection recommends this approach, and you can learn more at www.myclaimconnection.com or by calling 1-800-878-LOSS. Stay informed and stay protected! #ContentAuthenticityInitiative #FraudPrevention #ClaimHandling #AItools #MyClaimConnection