Charlie Weiss’ Post

It's getting easier and faster to understand results from television advertising, and take action. Working with EDO, Inc., we at University of Phoenix can determine whether an ad will be a "strong performer" with as little as 50 airings, with performance measured in conversion. If a spot works, great. If not, let's adjust and find one that does!

This year’s Upfronts represent the high watermark of what’s becoming a truly #Convergent TV advertising landscape. Loved seeing both NBCUniversal and Fox Corporation combine the allure of major live events like the #Olympics and #SuperBowl with fresh, on-demand programming aimed at a growing audience of cord-cutters yesterday (while also pointedly addressing their differentiation in the face of competition from the likes of Amazon, YouTube, and Netflix. Here’s our full take on yesterday’s events. More to come!

Paramount is looking to make measurement moves ahead of the TV upfront. Today, Paramount announced it’s partnering with Mastercard and EDO, Inc. for an enhanced measurement suite across all base media buys in linear and digital.

History made! This week’s women’s LSU-Iowa rematch averaged 12.3 million viewers (per Nielsen), making it the most-watched college basketball game ever to air on ESPN platforms. Like Lisa Valentino mentioned on stage at #CIMMEast today, it’s never been a more exciting time for women’s sports. This year’s March Madness tournament has shown us the future, and like men's sports it's driven by stars like Caitlin Clark, JuJu Watkins, and Paige Bueckers and brands like ESPN. The Elite 8 LSU-Iowa game was 22% more effective at driving ad engagement than last year's Championship match, underscoring the massive growth women's NCAA basketball and other women's sports have enjoyed over the last year. Five of the top ten #MarchMadness games by ad effectiveness are women’s so far this year – up from just two in 2023. With more star-studded games left, I have a good feeling this high engagement will continue through the end of the tournament, thanks to huge spikes in audience interest. https://lnkd.in/dJhg-A_u BTW, we just released a report on ad effectiveness in women’s sports, which you can download here: edo.com/womens-sports 

As Fello's hyper-growth continues, we need a content marketing rockstar to join our growing team! 🚀 If you know anyone who fits the bill, please share the job description!